Manager Management
Resume:
Karen Jackson-Hawkins
Ellicott City, MD 21043
*********@*******.***
SUMMARY
Marketing and Communications professional with diverse experience in
developing communication strategies and building brand loyalty in a variety
of industries. Specific expertise in developing and implementing new
program plans resulting in increased awareness and market share in targeted
market segments. Proven effectiveness in project management, goal setting
and managing client relationships.
* Creative Direction * Product and
Program Positioning
* Strategic Planning * Database
Management
* Vendor Management * Contract Negotiations
PROFESSIONAL EXPERIENCE
Medicare Marketing Print Manager
Coventry Health Care, Columbia, MD 6/2007-
Present
Manage contracted national print vendor relationships to leverage print
resources with business entities throughout the organization to provide
greater cost and quality efficiencies for the print and fulfillment of
Coventry marketing and operational materials. Working with internal design
and business owners to maintain brand integrity and consistency throughout
all Coventry printed materials.
General Manager, Communications & Community Relations
Columbia Association, Columbia, MD 2003-
2007
Responsible for leading a division to deliver communications that build and
maintain positive relationships with the community and successfully
communicate the CA message with the general public, media, community
groups, governmental agencies, and interest groups while increasing
community awareness.
. Direct organization's community relations strategies and develop tools
to further enhance positive perceptions that align with CA's vision and
continuing commitment.
. Oversee the production of organizations cable TV show "Columbia
Matters", a monthly newsletter, "CA Monthly" that's distributed
throughout Columbia, and responsible for the maintenance of the CA
website.
. Work with executive staff to develop on-going messages via annual
printed pieces and administering community campaigns.
Assistant Vice President, Supplier Diversity Program
Allfirst Bank, Baltimore, MD 2001-2003
Established and implemented company-wide supplier diversity program,
providing a link to the expanding market of diverse businesses in that
footprint, building strategic partnerships and cultivating business
relationships.
. Led development of a multi-functional supplier information database
used for collecting, tracking and analyzing all spend data throughout
the bank - identifying and gaining access to 3,000 supplier
relationships. Key instrument in forecasting spend objectives,
measuring processes and evaluating performance.
. Developed and maintained strategic partnerships with bank executive
management. Advanced relationships with regional councils and
organizations resulting in $6 million in small business revenue growth
within 18 months.
. Introduced program policy and created all marketing tools used to
promote program; designing related brochures, intranet web sites and
tradeshow materials.
Marketing Communications Manager/Creative Director
SafeNet, Baltimore, MD 1997-2001
Led creative team in the development of corporate and product image
building communications through print materials, direct mail, website
redesign, tradeshow promotions and channel program development at this
internet security firm.
. Established new corporate identity and design standards system -
initiating product branding for new product family. Successful
campaign resulted in a revitalized image, a competitive edge, and
ultimate company name change from IRE to SafeNet.
. Directed outside firms to enhance and develop media coverage in trade
publications and other advertising opportunities. Increased media
coverage in publications and on-line news sources by 50% within 1
year.
Print Manager
USF&G Insurance, Baltimore, MD 1992-1997
. Developed and championed new service for internal clients with
marketing communication needs. Led team of key players to facilitate
the complete cycle on print projects from concept through finished
product, delivering substantial cost savings.
. Managed supplier relationships on print and print related contracts,
resulting in a savings of over $10 million within 1 year of assuming
responsibility.
EDUCATION AND CERTIFICATION
University of Michigan - Ann Arbor, MI
BFA in Graphic and Industrial Design
Institute for Supply Management (ISM)
National Membership
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