Sales Marketing

Elizabeth Volkman

**** ******** ***. *., #***, RICHFIELD, MN 55423

Phone: 612-***-****(home) 612-***-****(Cell)

E-mail: abh155@r.postjobfree.com

Strategic Client Management / Creative Direction / Relationship Management

A futuristic viewpoint and an established legacy of building and managing

large and complex accounts, with the ability to; handle daily chaos and

opportunity and build sincere and sustainable rapport for ongoing business.

Possesses a unique ability to take on many responsibilities - strategically

and tactically; adept at discussing high level strategy with a prospect or

client, and then provide solutions to help them tactically. Understands the

underpinnings of a business including; margins, costs, efficiencies,

quality and profit and loss with a strong work ethic and reliability -

critical to building and sustaining a business. Additional areas of

expertise include:

Executive Leadership Budget Management Proposal Writing

Marketing Support Client/Contract Employee Development

Negotiation

Strategic Planning Business Development Sales System

Management

Vendor Management P&L Responsibility Program/Project

Management

Studio Account Director

Responsible for launching the Creative Studio into the integrated media

world; including dramatic enhancements within interactive marketing

solutions as well as high-level creative results, including concept

generation and marketing planning. These high-value services continue to

bring new clients into the Studio, as well as to build stronger

relationships with current clients.

Easily navigates the multi-faceted roles of a Creative Director and a

business leader - moving easily between art and business worlds. Sets a

high standard for quality work and reaches goals, builds networks, develops

new business, and provides all parties with the desired return on their

investments.

Promoted into a leadership role within the Creatis Studio; managed teams

that have won creative awards for Niche audience advertising as well as

Healthcare advertising. Dramatically increased revenue in the Studio by

controlling costs while expanding into higher level marketing and creative

solutions, resulting in explosive growth:

. 77% increase in revenue from 2007 to 2008

. 50% revenue growth in 2009

. On pace to grow another 40% in 2010

Business Development

A driven, focused and determined business professional - part of the

executive leadership team with proven success in elevating the company by

introducing and implementing a very successful business model via

operations and value proposition. Applies solid business development

strategies that contributed to the growth and development of the business

overall. Responsibilities include the livelihood and management of the

Studio business, as well as growing the business overall, including the

future development of other offices and other services lines.

Selected Achievements

. Building of business and client relationships during a difficult

economic downturn - in both existing and new business (77% growth in

2008 and 50% growth in 2009, with healthy gross margins)

. Development of professional network (recruits, influencers, and

partners) for supporting the growth of the Studio and the company

overall

. Increased Studio client list from 10 to 27 key accounts in two years

. Management of resources while upgrading talent with higher levels of

capabilities for Studio

. Development of upstream business concepts, including the marketing

planning and creative concepting services, which has resulted in

increased business growth and market value and awareness overall

. Partnered with President on all marketing initiatives for the company

including; corporate website, email marketing campaigns, corporate

blog, social media accounts (Twitter, Facebook and LinkedIn) direct

mail campaigns and all corporate identity materials such as sales kit

and sales presentations

Professional Responsibilities

. Successfully generated new revenue with $100K in gross profit within

first six months; and $250K within first nine months

. Management of gross profit at minimum 50%, including chargeback costs

of AD; and all other resources for Creatis Studio; Manage

wages/billings on each project at 40% or less

. Champion sales-system techniques for qualification and relationship

development within customer profiles

. Participate in annual planning for business development strategies

. Collaborate with teams on client strategies and day-to-day solutions

. Generate new and replacement business through prospecting, networking,

etc.

. Actively participate in networking/trade organizations (AMA, IABC,

MIMA)

. Meet employees and establish relationships and networks to develop

company culture and opportunities

. Partner with executive leadership team to secure collaboration,

communication and top notch delivery of services

. Partner with admin staff to insure healthy margins in alignment with

business model, and conflict resolution with clients and employees as

necessary

. Weekly activity metrics: 10 lead calls; 10 qualified prospect calls; 3

client meetings; 5 written proposals per month; 2 trade meetings per

month

Professional History

Studio Account Director, Creatis

2008 - Present

I understand the multi-faceted nature of being a creative director and

business leader, and can move easily between the art and business worlds.

As Studio Account Director, I have helped to dramatically increase revenue

by controlling costs and expanding into higher level marketing and creative

solutions. I consistently set and reach goals, build strong networks,

develop new business opportunities, and provide all parties with the

desired return on their investments.

Interactive Marketing Planner, Target Corporation 2007 -

2008

. Developed and implemented strategic interactive marketing campaigns to

increase awareness of electronics and photo categories on Target.com;

deepen guests' emotional connection to Target; and integrate merchant

goals into cohesive, branded experiences both in store and online

. Utilize research, interactive metrics and guests' insights to inform

use of emerging media and technologies, work closely with media teams

to refine the reach and distribution while evaluating current best

practices to increase return on investments

. Effectively present strategies, interactive best methods, business

objectives, statuses and key decisions within project

teams/department, internal partners, and the larger organization,

including immediate manager where necessary

Creative Director, Meet Minneapolis, Official Convention + Visitors Assn.

1999 - 2007

. Introduced consumer-generated content at the Meet Minneapolis

Convention & Visitors Association, adding podcasting, RSS and blogging

to their websites. Managed the development of all collateral, web and

consumer/trade advertising for Sales, Services, Tourism,

Administration and Marketing departments

. Project conceptualization & design to final production and placement

(web and print), copywriting, technical support, department budgeting

and cost-saving strategies.

. Redeveloped the agency website design and overall structure. Brought

the design and development for all online advertising and web design

in-house to regain control of content and visual integrity

. Co-developed the GMVA's online marketing strategy including

development of 12 websites, banner advertising and email marketing.

. Directed the redesign of the GMCVA's overall visual image through both

on-line and off-line products

. Developed the GMCVA's online and offline mapping programs, in the

process, created an additional source of revenue

Marketing Specialist, Minneapolis Community Development Agency

1994-1999

. Developed and produced all collateral for projects and programs

utilized by the MCDA

. Developed successful working relationships between departments,

clients and outside vendors.

. Designed and produced all maps used by MCDA departments for inclusion

in project plans for the Minneapolis City Council

. Project conceptualization & design of all collateral and

advertisements. Special projects included production of all visual

marketing presentations; Executive Producer of Inside Minneapolis the

MCDA's cable television show; designed and printed all collateral and

co-directed MCDA's 50th Anniversary celebration at the Historic State

Theater; developed a traveling road show to promote MCDA's programs

and projects in the neighborhoods

Education

Bachelor of Arts, College of St. Teresa

Concentration in Art Therapy, Psychology

Associate of Arts, Minneapolis Technical & Community College

Concentration in Commercial Art

Professional Memberships

PR Committee, City of Lakes Community Land Trust

Program Committee Member, Minnesota Interactive Marketing Association

(MIMA)

Member, Future Trends

Member, eMarketing Association Network

Member, Women in Networking

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