Customer Service Marketing

CAREER

I would like to put both my experience and marketing skills

to work for a fast paced, innovative company. I have

experience running and strategizing all types of events,

including large, international conferences that range from

200 to 5000 attendees, including the acquisition and

management of speakers such as Al Gore and Hilary Clinton.

I have lead highly successful generation campaigns,

conference promotions, and event specific advertising. I

can execute on all types of events, I'm hands on, and

experienced in leading small teams. There is no detail too

small in relation to event management.

EMPLOYMENT:

04/2008 - Present

CLEANTECH GROUP LLC

Event Marketing Manager, San Francisco, CA

. Create and launch all event related promotions, co-

promotions, corporate sponsorships, marketing

collateral, advertising efforts for domestic &

international signature events.

. Designed and created all onsite marketing materials,

including an e-binder that saved nearly $30,000 in

printing costs per event.\

. Handle all vendor contracts and negotiations, including

a multi-conference deal with Hyatt

that saved $60,000 in event costs in 2010.

. Manage event websites and a small staff that handles all

logistics related to both the marketing and execution of

Cleantech's global events.

. Work with VP / CEO on event strategies, tactics in

relation to signature events by rebuilding event

structures, and reworking event schedules to meet

revenue goals and Business development.

. Saved Cleantech over $280,000 in event expenses in 2009

via improved contracts, tighter controls on spending,

and creative planning.

. Established a project plan built around partnerships

that has driven a nearly 50% increase in event website

traffic as well as maintaining project communications

with partners, speakers, and vendors.

. Manage all event budgets; including tracking and

reporting of revenue and expenses and project billing,

including revenue models and recommended sales ramps.

. Employed numerous market research initiatives to support

brand positioning, pricing and marketing communications

efforts (ARS systems, surveys, etc

. Manage all events onsite, including large volunteer

staffs, paid contractors, and vendors.

12/1993 - 04/2008 AMERICAN EXPRESS

Event Marketing & Communications

Specialist

Onsite at Cooper Standard Automotive, Novi, MI

10/2004 to 04/2008

. Managed $7 million travel and event budget as well as

planning and executing events worldwide. I had a staff

of two full-time employees.

. Handled all aspects of the event & trade shows

communications as well as being the initiator of an

American Express One project to customize all related

products to the needs of the client.

. Secured contracts with hotels, airlines, transportation

and shipping companies, as well as securing agreements

with sponsors to reduce costs by sharing expenses with

partnering suppliers or third parties to stay at or

under budget on all corporate events.

. Worked on an initiative to utilize incentives to cut

transportation costs by nearly 25% by offering clients

an incentive based marketing program to encourage

participation.

. Utilized newsletters, surveys, and video to either

promote or review current events and tradeshows as well

as facilitate proper branding for American Express One,

division of American Express.

. Led Project with American Express upper management to

create a position based marketing tool which offered

clients the ability to have their on-site coordinator be

involved as heavily as required to bring the management

of both the event and travel programs under control

Manager/ Meetings, Incentives and Corporate Travel

Onsite at Comerica Bank HQ, Detroit, MI

08/2001 to 10/2004

. Handled all supervisory duties including payroll,

timesheets, schedules, coaching, reviews, hiring and

firing and the overall office spend as well as

overseeing a staff of five

. Handled all events and meetings for senior management as

well as a program to reduce their event / travel spend

by moving a percentage of their travel into a customized

online booking tool which reduced booking fees by

$49,000 in 2003

. Managed three partnered large investment banking events,

and approximately twenty smaller events focused on

incentives, and customer retention. All facets of the

events went through me, including vendor contracts,

venue negotiations, sponsor agreements etc

. Implemented incentives, office and client newsletters,

and customized training which resulted in a reduction of

errors, payouts, and debit memos of $86,000 in 2002

. Handled corporate card administration as well as the

marketing and implementation of several travel related

products to enhance the reporting and efficiency of both

the event / meeting desk and the flow of information

from corporate travel

Lead Event / Travel Coordinator

Onsite at Comshare Inc., Ann Arbor, MI

01/1998 to 08/2001

. Operated a one person event/meeting and travel office

which grew from a two million to a seven million dollar

spend in just over three years

. Hired and supervised a staff of three to handle the

rapid business growth.

. Reworked all contracts with both travel and event /

meeting vendors and increased company savings by 29% in

2000

. Turned $37,000 in nonrefundable unused airline tickets

into vouchers used for travel, given away at events, and

offered as incentives to employees via a letter writing

and email campaign

. Handled all related communications between American

Express and Comshare Inc. as well as securing additional

international business due to the success of the

integration of new travel and expense policies

. Achieved the tough standard of ARC certification to

allow our US office to handle all the international

business as well as teaming with several suppliers to

form a mini-network

American Express, Chicago, IL

12/1993 - 01/1998

. Meeting Planner - clientele was Ford Motor, ATT, Coopers

& Lybrand, Chrysler

. Worked on major events like Final Four, Rose Bowl, Auto

Shows, etc...

. Travel Counselor - starter job learning the travel

industry

. Customer Service Representative - Troubleshooting desk

. Executive Support Specialist - A traveling

troubleshooter to fix troubled high touch offices

. Credit card Administrator - Handled the processing,

administration, and support of the corporate Amex card

. Team Leader - Supervisory position that included

monitoring, coaching, and leading teams of agents,

meeting planners, and CSR's,

EDUCATION:

2009 Masters of Business Administration

Baker College - Graduate Studies, Flint, Michigan

Concentration: Marketing

2006 Bachelor of Science

Eastern Michigan University, Ypsilanti, Michigan

Majors: Media/Communications, Marketing minor

USEFUL SKILLS / ACCREDITATIONS:

. Word / Excel / PowerPoint / Outlook / Publisher / Lotus

Notes / Meeting Matrix

. SPSS 15.0 Statistical Software

. Published Writer - multiple articles and one screenplay

optioned

. CVENT, Sales Force, and a host of other CRM style tools

. Sales Force administration, in relation to contacts,

events, speaker and sponsor management

AWARDS:

. Awarded Cleantech Group High Performer Bonus for 2009

. PACESETTER - 1997

. American Express' Highest Achievement award

. M.I.L.E. - 2002

. Elite high achievement Leadership Award / Certification

. STAR PERFORMER - 1996/1997/2004/2006/2007

. Quarterly High achievement award within American Express

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