Manager Management
Resume:
Ron Snyder
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***** **** ****** • Green Bay, WI 54313 • 920-***-**** • ******.*****@*****.***
_____________________________________________________________________
Executive Summary
Proven professional specializing in IT business solution development, internet marketing, outsourcing,
operations, and profit/loss management. A results-oriented, product strategy and marketing leader with
demonstrated ‘hands-on’ ability to manage complex product lines, grow market share, provide effective
communications, and develop long-term client relationships.
Key strengths include:
• Utilized business intelligence, machine learning and data mining tools to architect “knowledge stream”
from multiple disparate data silos
• Strategic business planning including financial and operational analysis
• Business system and workflow process re-engineering, creating reduced operating costs
• Exceptional communication and demonstration skills in project design and management
• Enterprise-wide solution development with experience managing local & offshore development teams
• Excellent systems integration of new technology into existing production environments
Professional Experiences
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OutputLinks 2007-2009
(Marketing Technology Analyst)
• Developed and presented web analytics KPI ROI Dashboards for 25+ C-Level CMO's & CEO's
• Utilized business intelligence, and machine learning tools to implement leading search engine optimization
(SEO) techniques on multiple websites
• Maintained search engine crawling, “suggested links”, and ranking algorithms for multiple websites
• Technical responsibilities for search engine, content management, email marketing, and ad serving,
• Utilized taxonomy, decision tree, and regular expression technologies to create social web prototypes
• Architected procedure to combine 5 disparate data silos, creating single unified knowledge data store
• Engineered standalone CRM features such as entity extraction from unstructured text, list management
between disparate e-commerce and campaign generation products, gleaning leads from electronic
newsletter & marketing campaigns
Document Design, LLC 2003-2007
(Principal & President)
• Utilized leading document composition & management systems to create 1to1 business statements
• Integrate products from leading technology companies demonstrating improved workflow operations
• Manage startup company devoted to outsourcing of document composition services
• Research, develop & demonstrate new procedures for migrating data from legacy applications to current
data formats
• Provide postal sorting and list normalization
Primadata, Inc. 2001-2003
(Principal & Vice President)
• Managed operations resulting in 430% volume growth
• Negotiated strategic vendor relationships (hardware acquisition & maintenance in excess of $400,000)
• Develop & maintain cost analysis of operations resulting in 28% operational cost reduction
• Work with C-level management implementing client requirements in enterprise-wide print strategies
• Managed development efforts and implemented quality control standards
LaserNet 1999-2001
(Director of Technology)
• Responsible for dedicated communication between 3 production sites and 50+ customers
• Negotiate vendor contracts in excess of $200,000 requiring 24/7 - 365 day operation
• Recommended and integrated new technology solutions into existing production environment
• Managed strategic vendor relationships resulting in 220% monthly volume growth
• Provided executive board with research studies and recommendations for future growth markets
• Responsible for 24/7 operations of AS/400, Unix, Windows NT 4.0, DOS environments
• Provided cost analysis of operations
• Develop and test disaster recovery program
EDocs 1997 –1999
(Director of Application Technologies)
• Managed development efforts of eBill presentment and payment software using
regular expression technology, HTML & DHTML technologies
• Engineered complete regression testing and quality assurance programs
• Managed development efforts of offshore programming efforts (11 programmer team in Sri Lanka)
• Instrumental in securing 4 million in 1st round venture capital funding
• Provided training to all internal personnel, partners, & international distributors
Elixir 1993 – 1996
(software marketing and partnership management)
• World travel deploying international marketing partnerships (IBM, Xerox, OCE) resulting in increased
revenues of 4 million annually (average product price of $15K)
• Direct support of composition, resource development and data stream conversion software packages
• Provide education for all conversion, viewing & composition packages
• Primary demonstration of industry application at major conventions creating specific demos demonstrating
competitive differences in product line
Technical Skills
Computer Hardware: Windows (DOS, 95, 98, NT, 2000, XP), UNIX (AIX), MVS (JCL & Client
Download), AS/400, Linux (Red Hat 9.0)
Programming: C++, COBOL, Visual Basic & VB Scripting, Lisp, Ada, HTML, DHTHL,
MySQL, SQL, AFP, metacode, PCL, Postscript, Taxonomy, Regular Expression
Composition Systems: Elixir Opus, Pitney Bowes DOC1, Objectiveiflune PlanetPress, GMC PrintNet,
Pitney Bowes Group1 PCE
Postal Automation: FirstLogic Desktop Mailer & PrintForm, ACE, Presort
BI, Data Mining & PolyAnalyst (similar to SPSS), AdvertServe Ad Server, Thunderstone Search,
Machine Learning Software: Lyris EmailLabs, TextPipe Regular Expression, WorkZone management software
Education
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Masters Degree: currently pursuing MBA Entrepreneurial Management
Bachelors Degree: Computer Science
Ron Snyder June 3rd, 2009
Example Executive Dashboard Application
Content Manager
Sponsor Content
Search Engine
Database
1
of articles
published
Search Engine
reports & log
files
2
5 Extract Compose
List of reports
Campaign Manager (delimited or
website
XML?) for
campaigns
6 Report
Relational Database
Composition
(SQL) or BI software
3
4
Web Activity
Database of
Logs
Ad Campaigns
Web
Ad Server
Server
Content Manager Search Engine Website Analytics software
1 2 3
– publishes Web Content – Internal website search engine – Provide website metrics
– Web Content is added as – extra reports & search activity logs – Flexibility in providing custom fields
relational table to SQL database – Flexibility in providing sharing data
4 AdServer Software Campaign Manager Composing Software
5 6
– manages Advertising Media – mass media distribution – Versatile file format for future
on website – export reports or directly presentation
– uses MySQL database access SQL records – Rules & logic based
– Expandable for future needs
June 3rd, 2009
Ron Snyder Example Executive Dashboard Application
Green Bay Packers
NFL Executive Summary
This is a fictitious work example created in order to demonstrate the technical data mining, web
analytics, presentation, and creative skills of Ron Snyder. Due to non-compete language in former
employment contract, the NFL website was selected for the following reasons:
• The business model closely parallels the NFL site.
• The architecture of the website is similar.
• The number of executive reports is very close.
Each quarter an Executive report for each NFL team is created providing Return on Investment (ROI)
metrics for all team specific assets accessed (advertising, marketing campaigns, and web traffic
usage).
Welcome to the 2009 2nd Quarter NFL Executive Summary for the Green Bay Packers. This 2
page dashboard outlines the assets and value to the Green Bay Packers for participating in the NFL website.
The Packers saw INCREASED website visitors metric of 11% over the previous quarter and an INCREASE
of 49% over the prior quarter from a year ago, indicating a positive growth in website traffic to the NFL.com
website. Similarly, the Unique Visitors metric saw a minimal DECREASE of 1% over the 1st quarter of
2009, yet a substantial INCREASE of 34% over the 2008 2nd quarter.
In summary, we are excited to continue working with the Green Bay Packer organization to provide
optimum NFL football coverage via NFL.com and exposure for the Green Bay Packers. Our suggestions
include providing timely advertising banner media, and submitting additional media content for all media
sections (blog, news, NFL network, etc.).
Sincerely,
NFL Marketing Team
This report consolidates processing and presenting of:
(1) 4,000,000 lines of quarterly web log traffic generating 35+ separate reports
Example Log entry: "_" designates field delimiter
2009-04-29_00:13:39_W3SVC1123481378_123.16.1.214_GET_trainingcamp/story?id=09000d5d8017cc22_-_80_-
24.168.116.222_Mozilla/4.0+(compatible;+MSIE+6.0;+Windows+NT+5.1;+Avant+Browser;+Avant+Browser;+.NET+CLR+1.1.4322)_200_0_0
(2) Identifying, extracting specific record identifiers from custom URLs and querying Content Management (SQL 2005) to data
mining additional knowledge;
Example URL:http://www.nfl.com/trainingcamp/story?id=09000d5d8017cc22&template=without-video&confirm=true
yields Content Management record identifier: 09000d5d8017cc22
yields Content Management relational fields: Title=Barnett, Harris leave practice field with injuries; Category=training camp; Published Date=April 29,2009
(3) Consolidation of 13+ weekly electronic Newsletter campaigns, aggregating measureable metrics, extracting record identifiers
from URLs and querying Content Management (SQL 2005) to data mining additional knowledge;
(4) Utilizing BI (Business Intelligence) taxonomy tools to identify and present team related search terms, both from internal and
external search engine queries submitted during the 2009 2nd quarter, providing potential SEO & SEM exposure should the
Packers chose to pursue.
(5) A minimum of 5 Ad Server campaigns were summarized (number of campaigns is dependent upon individual team contracts)
(6) Comparative analysis are provided in order for the Green Bay Packers to measure exposure to other teams within the NFL
June 3rd, 2009
Ron Snyder Example Executive Dashboard Application
2009 2nd Qtr. NFL ROI Report
909 = Re-Directed Links to
114,440 = Green Bay Packers's Advertising ROI
Green Bay Packers Home Page
Campaigns Ads Displayed Clickthru Visits Landing Page URL
GB Banner AD1 10,962 3,265 909 www.packers.com
Packers Official Logo 80,535 352
GB Draft Tracker Banner Ad 6,747 553 909 Total Re-Directed Pages reached
GB Team products Banner Ad 14,895 2,059
Packers Team Logo 1,301 703 Analysis of
Packers Marketing Campaign(s)
Total Ads 114,440 6,932
Initial Packers Pro Shop kickoff
Campaign:
Initiated Activity Date Started Cost to Date Profit to Date
4,384 March 2nd, 2009 $1,800.09 $15,122.00
McCarthy 2009 Cap Special
80,535 Campaign:
Initiated Activity Date Started Cost to Date Profit to Date
987 April 16th, 2009 $523.78 $598.88
6,747
14,895
10,962
1,301
60,300 = Green Bay Packers's Traffic Visits
Visits Visits
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
GB Packers's '09 20,050 16,521 17,630 18,625 21,997 19,678
GB Packers's '08 12,990 15,332 20,919 20,570 25,067 33,950 11,225 12,900 10,098 14,435 13,162 12,951
GB Packers's '07 9,883 11,167 9,872 8,908 12,123 9,524
NFL '09 161,223 102,691 97,107 150,263 132,018 152,084
NFL '08 96,619 107,402 114,304 126,139 149,218 148,883 78,442 80,809 73,447 94,302 80,448 89,498
NFL '07 75,556 85,842 83,136 75,483 78,230 71,778
Website Visits Comparison GB Packers '09/'08 GB Packers '08/'07
1 Page Visits Visits Unique Hosts
GB Packers current vs prior year trend analysis
GB Packers's 2nd qtr '08 9.79% 40,548 15,857
GB Packers's 3rd qtr '08 10.71% 49,241 16,149 33,000
GB Packers's 4th qtr '08 8.67% 79,586 18,178 33,950
28,000
21,997
GB Packers's 1st qtr '09 8.02% 54,201 21,414 20,050
20,919 20,570 19,678
23,000 17,630 18,625
GB Packers's 2md qtr '09 9.22% 60,300 21,190 25,067
16,521
15,332
18,000
12,990
4.30% 264,248 93,732
NFL 2nd qtr'08 13,000
14,435
2.99% 318,325 95,835
NFL 3rd qtr'08 12,900 12,951
13,162 12,123
11,225
8,000 10,098 11,167
9,883 9,872
3.24% 424,240 85,159
NFL 4th qtr'08 9,524
8,908
4.98% 361,022 94,267
NFL 1st qtr'09
Nov
Jul
Jan
Jun
Aug
Sep
Feb
Mar
Apr
Oct
Dec
May
4.36% 434,365 105,573
NFL 2nd qtr'09
Top 12 Green Bay Packers's News media coverage issued during Current Quarter
Filename
Date Visits 1 Page Visits Category Document Title
April 25, 2009 1,286 340 news Packers land DT Raji with No. 9 pick, trade up to take LB Matthews 09000d5d80ffadf0
May 12, 2009 1,101 271 news Packers say they're waiting to see former QB Favre's next move 09000d5d81049b56
May 10, 200*-***-*** news Draft puts Packers ahead of the 3-4 curve 09000d5d8102b87c
May 4, 200*-***-*** news Packers employee's Super Bowl ring among items stolen from vehicle 09000d5d80ffadf0
April 17, 200*-***-*** blog Packers safety Bigby signs $1.545 million tender packers-bigby-signs-tender-offer/
April 14, 200*-***-*** news Packers add NT Soi, who has spent time with Dolphins, Giants 09000d5d80fc8b79
May 19, 2009 764 96 fantasy Packers fantasy question: Was QB Rodgers a one-season wonder? 09000d5d81068a93
May 4, 2009 752 82 news Ageless Favre has Packers contending again 09000d5d802a1da3
April 29, 2009 718 71 training camp Barnett, Harris leave practice field with injuries 09000d5d8017cc22
April 19, 2009 716 54 gamecenter Rodgers leads Packers past Vikings in starting debut 29542
April 19, 200*-***-*** kickoff Rodgers plays like veteran QB in first NFL start 09000d5d80aa9bf8
April 19, 2009 691 83 nflnetwork It's good to have you back, Brett 09000d5d80ab4d1b
June 3rd, 2009
Ron Snyder Example Executive Dashboard Application
2009 2nd Qtr. NFL ROI Report continued
Avg Visit Time Top Search Terms
Top 5 Browser Brands Top Visits by City Top Visits by Country
(searched within NFL.com)
(requires 2+ page views)
Time Range % Visits Browser % Visits City % Visits Country % Visits packers raji
0 (1 page visit) 1.81% Microsoft Internet Explorer 81.54% New York, NY 12.22% United States 82.23% packers draft
1 sec 1.54% Lotus Notes 12.56% San Diego, CA 9.38% Canada 4.26% nfl packers
2-3 secs 2.20% Mozilla 4.67% Glendale, AZ 7.95% United Kingdo 2.46% nfl news
4-7 secs 2.69% Safari 0.72% Foxboro, MA 7.08% China 1.00% packer front office
8-14 secs 1.87% Netscape Navigator 0.42% Indianapolis, IN 6.22% Japan 0.94% brett farve
15-29 secs 2.53% Opera 0.09% Green Bay, WI 5.97% France 0.90% packers draft picks
30-59 secs 6.32% Chicago, IL 5.86% Mexico 0.90% raji
1 min 6.65% Houston, TX 5.73% Latino 0.83% Top Search Terms
2-3 mins 6.16% Pittsburg, PA 5.58% Switzerland 0.72% (used to reach NFL.com
Platform Brands
4-7 mins 7.53% Raleigh, NC 5.49% Spain 0.57% nfl draft 2009
8-14 mins 12.59% Platform % Visits Buffalo, NY 5.48% China 0.51% playoffs
15-29 mins 22.21% Windows XP 70.98% Miami, FL 5.48% Italy 0.42% farve retirement
30-59 mins 15.78% Windows NT 12.48% Tampa, FL 5.37% Pakistan 0.41% fantasy football
1 hour 8.63% Windows 2000 7.29% Dallas, TX 5.18% Denmark 0.34% nfl football
2-3 hours 1.32% Windows Vista 3.50% New Orleans, LA 3.66% Austria 0.31% gb packers
4-5 hours 0.11% Macintosh PPC 1.59% Denver, CO 3.58% Brazil 0.31% green bay packers
6-11 hours 0.05% Windows Server 2003 1.49% St Louis, MO 1.71% Belgium 0.29% packers 2009 schedule
Top 12 Green Bay Packers's News media coverage from NFL Newsletter
Date Filename
Visits Category Document Title
1 Page Visits
May 12, 200*-***-*** news Packers say they're waiting to see former QB Favre's next move 09000d5d81049b56
January 15, 200*-***-*** news Packers hosting NFC title game 'like having another Christmas' 09000d5d80602f9f
April 29, 200*-***-*** training camp Barnett, Harris leave practice field with injuries 09000d5d8017cc22
May 4, 200*-***-*** news Packers employee's Super Bowl ring among items stolen from vehicle 09000d5d810279ed
April 17, 200*-***-*** blog Packers safety Bigby signs $1.545 million tender packers-bigby-signs-tender-offer/
March 7, 200*-***-*** nflnetwork NFL Network has complete coverage of Favre's retirement 09000d5d807070fb
June 23, 2008 414 74 news Packers turn $21.4 million profit, but concerns linger 09000d5d808f3eec
May 19, 200*-***-*** fantasy Packers fantasy question: Was QB Rodgers a one-season wonder? 09000d5d81068a93
March 6, 2008 341 50 news Favre's retirement marks the end of an era 09000d5d80707793
April 19, 2009 339 50 gamecenter Rodgers leads Packers past Vikings in starting debut 29542
April 19, 2009 327 50 kickoff Rodgers plays like veteran QB in first NFL start 09000d5d80aa9bf8
April 19, 2009 219 50 nflnetwork It's good to have you back, Brett 09000d5d80ab4d1b
Top 12 www.NFL.com News media coverage issued during Current Quarter
Date Filename
Visits 1 Page Visits Category Document Title
May 28, 2009 1,786 1,272 news Addition of substance, subtraction of style may just add up in Dallas 09000d5d8108c22a
March 28, 2009 1,326 978 blog Cutler’s probable trade no fantasy cutlers-probable-trade-no-fantasy/
May 10, 2009 1,269 766 news Draft puts Packers ahead of the 3-4 curve 09000d5d8102b87c
May 28, 2009 1,213 718 blog Fantasy spin: Broncos release RB Arrington fantasy-spin-broncos-release-rb-arrington/
May 27, 2009 1,162 864 news Flustered Manning uncertain about Colts' plans after two assistants depart 09000d5d81082bb6
May 28, 2009 1,114 923 blog Vikings great Tarkenton doesn’t think much of Favre tarkenton-doesnt-think-much-of-favre/
May 20, 200*-***-*** fantasy Welcome back: Super Bowl will return to New Orleans in 2013 09000d5d8084b736
April 25, 200*-***-*** news Packers land DT Raji with No. 9 pick, trade up to take LB Matthews 09000d5d80ffadf0
May 7, 200*-***-*** news Vikings-Packers rivalry would go to a whole new level with Favre 09000d5d8102fec9
April 24, 200*-***-*** draft Monroe takes over the No. 1 spot in list of top 20 prospects 09000d5d80d41b6d
April 29, 200*-***-*** nflnetwork NFL GameDay returns to offer final word each Sunday 09000d5d80211a05
April 29, 200*-***-*** draft Five surprising decisions that weren't made during draft weekend 09000d5d8100a818
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