Design Director
Resume:
Derek Vander Laan
**** * ****** ***. #*, Chicago IL 60625
*@***************.***
www.derekvanderlaan.com
Contract Art Director, McDonald's Corporate, January 2010 - Present
Engaged by McDonald's Corporate Communications as an Art Director
responsible for the design and production of creative deliverables for
print, information graphics, banners, instructional pieces, tradeshow
booths and displays, and department and program logos.
Contract Art Director, Hildebrand Creative Group, January 2006 - Present
Ongoing collaboration with HCG includes conceptual design and production of
large-scale communication campaigns comprised of print and digital
elements, event theme and signage development, microsite and email
campaigns, as well as rebranding and direct mail efforts. Innovative
designs always exceeded client expectations while maintaining project
timeline and budget.
Contract Art Director, ReachFarther, August 2005 - Present
Established and maintained ongoing creative efforts for several J.P. Morgan
B2B divisions which included print advertising, online advertising,
marketing collateral, direct mail, new product launches and interactive
demos. Procured and supervised freelance design talent and third party
vendors on key projects. Other project work included design concepts and
production for several Walt Disney online communities, online and offline
re-branding efforts, as well as other tradeshow and print collateral
design.
Senior Art Director, Socrates Media, January 2004 - July 2005
Managed day-to-day operations of the design and production staff including
hiring of full-time and freelance design talent. Interfaced with the sales,
marketing and technology teams to outline specific creative goals,
timelines, budgets, and deliverables. Led the design and production
projects which ran the gamut from our retail products and packaging, print
and digital marketing collateral, tradeshow creative, and planograms. Other
creative duties included third party press-checks, product prototypes and
art production workflow improvement.
Freelance Designer, April 2002 - January 2004
Delivered creatively cost effective design work for companies such as: The
Great Frame Up, Motorola, Idea Network, The Lisa Show, iBIO, Lasso The
Moon, Chicago Recruiters and more.
Creative Director, TruePoints, April 2001 - April 2002
Primary creative member for this promotions-based startup company.
Established and executed the branding for all online and offline marketing
materials as well as creative promotional concepts and demo presentations.
Collaborated with clients on pilot programs to deliver promotional themes
to the audience via email, direct mail, in-store, and through interactive
microsites.
Senior Art Director, Performance Communications Group, April 2000 - April
2001
Led interactive creative efforts for educational, government and
foodservice client's which included CD-ROM, video displays, email
marketing, and websites in conjunction with conventional design output.
Senior Art Director, Quicksilver Associates, January 1998 - March 2000
Design and art direction on a broad range of creative for video, animation,
print and direct mail, interactive applications, websites, and event and
staging design.
Interactive Designer, Frankel, July 1995 - December 1997
Worked within the digital marketing group performing design and production
duties on interactive efforts for the agency's national client roster
including McDonald's, Target, United Airlines, USPS, and Visa.
Multimedia Designer, Ross Roy Communications, May 1993 - July 1995
Designed and produced interactive CD-ROMs, interactive kiosks and websites
for various Chrysler subsidiaries. Also functioned as design lead on
electronic new business presentations.
Education
University of Michigan School of Art, Ann Arbor
BFA in Graphic Design, Minor in Photography December 1991
Professional References
Phil Mrzlak
Manager, Creative Services, The McDonald's Corporation
****.******@**.***.*** 630-***-****
Dennis Hildebrand
Owner, Hildebrand Creative Group ******@******************.***
Walter Lewis
Copywriter, Frankel *****.******@*******.*** 312-***-****
Ken Feldman
Owner, Artccentric.com ***@***********.*** 773-***-****
Mark Petrowsky
Art Director, Cars.com *************@*****.*** 773-***-****
Client Work
Andersen Consulting
ABN Amro
Abbott Labs
Avanade
Brown-Foreman Beverages
Career Education Corporation
Chrysler/Plymouth/Dodge
CDW
CNA Group Healthcare
Deloitte & Touche
Dow Biocides
FujiFilm Life Science
J.P. Morgan
KaBOOM!
Kodak
Macrovision
McDonald's
Make-A-Wish Foundation
Midwest Bioresearch
OfficeMax
Robert Morris College
Staples
State Fair Foods
Strayer Online University
United Airlines
USPS
Virtus Partners
Visa
Walgreens
Walt Disney World Resorts
Wal-Mart
Creative Disciplines
Computer Based Training
Consumer Packaging
Consumer Retail Displays
Consumer Web Sites
Corporate Video
CD-Rom /DVD/CD-i
Digital POP/POS
Direct Mail & Catalogs
Identity & Branding
Intranet Applications
Magazine Advertisements
Online Ads & Promotions
Sales & Marketing Materials
Touch Screen Kiosks
Tradeshow Booths & Displays
Software Skills
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Dreamweaver
Adobe Acrobat
Adobe AfterEffects
Quark Xpress
Microsoft Word
Microsoft PowerPoint
Barcode Pro
Basecamp
html
Mac OSX
Windows XP/Vista
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