Account Executive Marketing

Alexandra Bissett_________________________________________

**** ***** ******, ***. *-J, Brooklyn, NY 11229 h: 347-***-**** c:

718-***-**** ********@*********.***

SUMMARY

A seven-year advertising professional with in-depth experience directing

brands, building teams and getting results. Proven ability to guide the

development of national marketing campaigns and direct timely execution of

key initiatives. Energetic, focused and dedicated.

EXPERIENCE

Agent16, New York, NY

Account Supervisor

May 2007-October 2010

. Launched Three Olives Vodka "O-Face" campaign and 1800 Tequila

"Change The Game" campaign nationally (via broadcast, print, OOH

and retail). Sales have risen 28%.

. Connected Three Olives Vodka and 1800 Tequila brands with their

target audience through one-of-a-kind events, promotions, new

flavor profiles and products.

. Packaging development for Alison Raffaele Cosmetics, Macanudo

Cigars, Gran Centenario Tequila and KOOL

. Restructured the KOOL account to enhance agency performance,

resulting in a win of a 17-market event program.

. Developed content for KOOL's national heroes/local innovators

relationship marketing campaign profiling today's trendsetters

with mail pieces averaging 95% brand recall.

. Increased audience attendance at Norfolk Chamber Music Festival

via rebranding/identity effort, new website and print efforts.

. Created recruitment videos to re-energize Polytechnic Institute of

NYU recruitment program.

. Increased the distribution of Alison Raffaele Cosmetics line

through rebranding, new website and print campaign.

. Identify core issues, develop action plans and ensure timely

execution of key materials for print, broadcast, direct mail, web,

events, OOH and POS.

. Forecast and manage annual production budgets.

Clients: Three Olives Vodka, 1800 Tequila, Gran Centenario Tequila,

Alison Raffaele Cosmetics, Norfolk Chamber Music Festival/Yale Summer

School of Music, Polytechnic Institute of NYU, KOOL, General Cigar

Company

Agent16, New York, NY

Account Executive

April 2005-May 2007

. Translated national heroes/local innovators relationship marketing

program into multimedia content, such as online games, videos,

interviews, galleries and emails.

. Optimized email design, functionality, subject line and preheader

messaging to increase email open-rates.

. Assisted in development of creative briefs and marketing

strategies.

Client: KOOL

Quinn Fable Advertising, New York, NY

Account Executive

December 2002-April 2005

. Managed B2B programs for AT&T and Cingular direct mail and online

efforts.

. Negotiated strategic partnerships for AT&T Co-op Marketing

efforts.

. Developed, tested and perfected workflow management and asset

database systems.

. Assisted in creating marketing plans and developed strategies for

marketing campaigns aimed at Fortune 500 clients and non-profit

organizations.

Clients: AT&T Wireless, Cingular, Kraft/Nabisco, Hartley House, United

Technologies

Digiteye Group, New York, NY

2003-2004

Marketing Consultant for travel and leisure market

Client: Classic Travel Service

EDUCATION

Lubin School of Business, Pace University, New York, NY

Dual MBA in International Business and Marketing (GPA 3.69)

2002

Fordham University, College at Lincoln Center, New York, NY

BA in International/Intercultural Studies and Economics Minor (GPA

3.63) 2000

SKILLS

Microsoft Office, PowerPoint, Photoshop, fluent in Russian

Education

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