Management Project

GEORGEANN VALENTINE

**** **** ***** ****** 913-***-****

Overland Park, KS 66221 *******@**.**.***

SUMMARY OF QUALIFICATIONS

A Senior Business Analyst who is dedicated, conscientious and

professional with a broad range of systems analysis, project and vendor

management skills. Fifteen+ years leadership experience in application

development, planning, analysis and project delivery that increases

effectiveness reduces costs and ultimately translates to positive

results. Detail-oriented with strengths in organizing information in

order to set clear goals and objectives. Trusted and respected advisor to

Business Partners. Excellent writing and documentation skills. Vast

experience with gathering business requirements and writing Business

Requirements Documents.

PROFESSIONAL EXPERIENCE

HALLMARK CARDS, INC., Kansas City, MO 1987-2009

I/T Business Development Manager 2007-2009

Supported business partners by designing, implementing, and administering

information systems. Stayed abreast of new technologies and changes in

the business environment to best serve the objectives of the

organization. Provided consultation on complex projects and considered to

be the top-most specialist. Acted as liaison between I/T and business

area; identified, defined and created projects that tied to business

objectives. Responsible for resource allocation of $550,000-650,000

annually, consisting of around 9 large scale projects and 20-30 small

scale projects a year.

. Saved over a million dollars through a technical platform migration at a

supplier's location that also enabled shorter development lead times for

new program capabilities involving targeting, rewarding and measuring

loyalty member behavior. ~ vendor management, scope definition, budget

allocation, prioritization ~

. Re-launched the loyalty program by incorporating tier levels, new program

benefits, revamped website and in-store components, like personalized

membership information on register receipts. As a result, 10% of the

best tier members generate over 40% of sales. ~ program management,

budget allocation, change control ~

. Instrumental in the development and support of the retail loyalty program

that accounts for more than half of all retail sales from more than 3000

independent dealers. The program started as a paper punch card executed

separately by dealers. It has grown to the cornerstone for retail

marketing with its members being twice as valuable as non-members. ~

requirements analysis, data warehousing, prioritization, systems testing

~

. Advocate for 360 degree view of consumer. All mailings are executed using

the corporate campaign management system thus maintaining accurate

contact history for the company and applying marketing dollars more

effectively by not over-contacting the same customers. ~ systems design,

business process ~

. Subject matter expert on the systems and applications that support one of

the largest active member databases in the country with over 13 million

active members generating more than a billion dollars in annual sales. ~

system administration, application support, testing, tool configuration,

training, problem solving, SQL ~

I/T Business Development Consultant 2005-2007

Reviewed, analyzed, and evaluated business systems and user needs.

Gathered business requirements, defined scope, and published financial

projections. Performed analysis of company functions, processes, and

activities to improve business applications for the most effective use of

money, resources and people. Analyzed requirements, procedures, and

problems to automate processing or to improve existing business systems.

Functioned as a primary bridge between the business, suppliers, and

technical areas throughout the project cycle.

. Led the development of the company's first distributed marketing

capability that enables around 3000 independent dealers to customize,

tailor and target marketing pieces to consumers who shop in their

specific stores with an easy-to-use website. Generated more than $50

million in revenue, from over 70% of the dealers in its second year. ~

requirements analysis, vendor management, user acceptance testing, defect

resolution ~

. Reduced waste and improved response rates were the result of maintaining

a 95+% deliverability rate by incorporating various data hygiene

processes, such as matching software, postal address standardization and

NCOA procedures. ~ process improvement, COBOL, mainframe, vendor

management, application support, training ~

. Implemented a data retention process (purge strategy) in order to

conserve corporate technical resources (i.e., CPU, database space) and

avoid costly infrastructure expansions. The complex, yet flexible

business rules satisfied data analysis requirements (such as retaining 4

years of history) yet identified all customers not worthy of retention.

Upon initial execution, over 13 million customer records were purged, and

an average of 200,000 are purged weekly. ~ scope definition, requirements

analysis, SQL, database and data modeling concepts ~

I/T Senior Application Analyst 1996-2005

Collaborated with business areas to analyze current operational

procedures and identify and formally define problems. Reviewed system

capabilities, workflow and limitations to determine if requested program

change was possible within existing system. Conducted requirements

sessions with business partners and suppliers; produced project

artifacts, such as Requirements Documents, Design Specifications and User

Acceptance Criteria per SDLC standards. Designed technical solutions and

assembled development team to build, test and implement solutions.

Created project plans and insured projects were delivered on time and

within budget.

. Facilitated an extensive tool evaluation process that selected,

configured and implemented a licensed campaign management tool (Teradata

CRM) and new data warehouse that replaced the legacy system. The tool

interfaces with the corporate marketing database, generating over 350

campaigns annually and over 580 million contacts and enabled leveraging

customer-level data, behaviors and preferences through the use of data

analytics. ~ RFP, tool selection, vendor management, data warehouse

design, user acceptance testing, defect resolution ~

. Designed end-to-end interfaces with multiple data entry providers and

mail list processing vendors (both email and postal) to operate with

minimal I/T intervention that saved time, reduced costs and allowed

maximum flexibility for the business partners to switch suppliers at

will. ~ technical design, process improvement ~

. Engineered the company's first corporate customer database, initially

housing 1.2 million customers, currently supporting over 60 million

records, with both postal and email addresses. Championed single-source-

of-data concepts and responsible for the integration of web shoppers with

traditional retail shoppers into a single repository. ~ scope definition,

requirements analysis, project management, documentation, DB2 ~

I/T Application Analyst I, II, III 1987-1996

Coded, unit tested, system tested, installed and supported mainframe,

COBOL, CICS applications using TSO and JCL on DB2 database.

CORE COMPETENCIES

Project Management Vendor Management Problem Solving

Large scale Databases (Teradata, Requirements Database Marketing

DB2) Management

Tool & Supplier Evaluation SQL Microsoft Project

Application Design QA & Testing Process Improvement

Campaign Management (Teradata CRM) SDLC User Acceptance Testing

Relational Databases (DB2, Oracle) Microsoft Desktop

Applications

EDUCATION

BS, Management Information Systems

Northwest Missouri State University, Maryville, MO

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