Manager Marketing

Garrett Cheal

** * ****** ** ( WASHINGTON, DC *0003

******@*****.*** ( Cell 801-***-**** ( Fax 801-***-****

Communications

Capture Strategy ( Proposal Management ( Marketing/PR Plans

Motivated, results-oriented Communications and Proposal Manager with a

track record of driving revenue growth by developing targeted programs and

providing first-class results. Persuasive closer able to engage marginal

clients by demonstrating exceptional product knowledge. Strong staff

manager with success developing effective communication strategies.

Thorough proposal manager with a well-earned reputation for creating

accurate bids that ensure project profitability. Executive level client

manager with a track record of retaining customers through superior crisis

management.

CORE COMPETENCIES

PROPOSAL MANAGEMENT Marketing Programs Client Relationship

Capture Strategy New Business Development Management

Bids & Proposals Communications Management

B2B & B2G Contract Administration Construction Projects

Vendor Management Governmental Contracting

Professional Experience

VIRTUO GROUP CORP. - WASHINGTON, DC PRESENTLY

EMPLOYED (TERM LIMITED CONTRACT)

Capture/Proposal Manager

Brought in on a contractual basis to develop a company-wide federal market

capture strategy plan and implement a standardized proposal development

methodology for the firm. Additional responsibilities include developing,

managing and executing strategic marketing and communications plans for

Virtuo Group to span across all communication media (online and offline)

and reach appropriate target audiences, based upon specific performance

goals. Evaluating the success of various strategies and implementing

recommendations for improvement. Proactively providing innovation and

competitive insight into our communications and branding strategies.

Leading all presentation and proposal efforts and regularly evaluating

communications strategies to determine how to best position the company.

Key Achievements:

> Instituted a formal capture strategy and proposal development process

> Established successful bid partnerships with major contractors

> Defined a new marketing concept for the company

GALLUP, INC. - Washington, DC 2009-2010

Proposal/Capture Strategist

As the Proposal/Capture Strategist, I worked with every department in the

government division to review bid opportunities and recommend bid/no-bid

decisions with supporting rationale. Developed, in detail, and continually

re-evaluated and, if necessary, re-defined the winning bid strategy.

Developed detailed competitive analysis, intended win themes, resource

requirements and intended assignments, proposal development time-lines,

risk analysis, return-on-investment analysis and cost of capture

projections, within a larger proposal team. Communicated bid strategies to

the proposal team and to management. Developed strategy reports and

presentations as requested for review. Assembled appropriate bid teams with

the cooperation of the company partners. Continually analyzed the status of

proposal development to ensure progress toward the defined schedule.

Analyzed competition and formulated plans to develop and maintain

advantage. Identified and selected the most appropriate team partners for

bid pursuits. Developed and negotiated teaming agreements, statements of

work, and subcontracts directly. Properly identified all potential project

risks and developed clearly defined risk-mitigation techniques. Developed

status/analysis reports and presentations and thoroughly quality-checked

work performed by all team members. Developed marketing materials and shell

RFPs for the purpose of influencing agency bid requests.

Key Achievements:

> Instituted innovative Pre-RFP marketing strategies

> Successfully captured major contracts with agencies within Department

of Defense and Health and Human Services

> Instituted comprehensive White Team Review methods

SABIOSO, INC. - Clearfield, UT 2008-2009

Proposal Manager

As the Proposal and Capture Strategy Manager, I supported capture plan

strategy development and proposal capture strategy planning.

Supporting marketing services in public relations and long-range planning

for the company is required. Additional responsibilities include

supervising the marketing staff in the preparation of proposals, statement

of qualifications, presentations, marketing collateral and mixed media

sales tools. As a member of the Technical Publications team, I had the

opportunity to work on a variety of proposals with a wide range of clients,

expanding my knowledge of federal clients and developing a specialty in

government markets. As a proposal process leader, I supported business

group sales teams by leading and managing proposal efforts to win client

work; participating in win strategy development; overseeing production

staff; developing and tracking budgets and schedules; monitoring compliance

with RFPs; scheduling and coordinating reviews; writing/assembling proposal

sections; and coordinating the interview presentation development process.

Key Achievements:

> Launched original marketing campaign for new GPS product line

> Created a company wide proposal development process

SECUREALERT INC. - Sandy, UT 2007-2008

Proposal Manager

Responsible for writing proposals in response to Requests for Proposals (or

RFPs) put out by state, local and federal government agencies. In charge of

assuring that SecureAlert is in compliance with all applicable regulations

and conditions for bidding on government work including all provisions and

special conditions listed in RFP. Duties also included acting as a

communications hub between different departments of the company and

organizing meetings and other efforts necessary to produce acceptable

answers to satisfy RFP conditions. Responsible for crafting and editing the

final product for submittal. Implemented public relations effort aimed at

educating government procurement and purchasing officials about the latest

technology and practices with the intent of having our specifications and

language inserted into their formal RFP. Public relations effort included

creating media presentations, live demonstrations and person to person

contact initiatives.

Key Achievements:

> Implemented new company procedures for responding to RFPs

> Initiated public relations effort that was successful in getting

government proposals written according to company preference

> Crafted numerous winning proposals

CUSTOM FENCE CO. - Kaysville, UT 2003 to 2007

Bid and Proposal Manager

Researched open bid public and private sector construction projects that

met the company's market niche. Assisted in the Development of

comprehensive plans, specifications, and resource estimates. Performed site

inspections, researched local materials suppliers, and logistical service

providers. Created detailed strategic assessments that served as the basis

for proposal development. Opened negotiations with project executives

including site managers, investors, and engineers and established rapport

that formed the basis for lasting, productive partnerships. Served as the

primary account representative for coordinating efforts between

construction teams, the finance division, HR, and strategic decision

makers. Developed relationships with key government figures to facilitate

effective bidding.

Key Achievements:

> Developed and streamlined bidding process

> Analyzed plans, bidding documents, and program objectives to help

produce highly accurate proposals.

EDUCATION AND CREDENTIALS

Master of Arts in Communications

GONZAGA UNIVERSITY-SPOKANE, WASHINGTON

Bachelor of Science Degree in Communications

University of Utah - Salt Lake City, UT

PROFESSIONAL ASSOCIATIONS

National Forensics League (1998 to Present), Eagle Scout BSA

Technical Proficiencies

SHAREPOINT, ACT! ESTIMATOR, ORACLE, ADOBE MCGRAW-HILL PLAN VIEWER, MS

OFFICE SUITE, FAX BROADCAST SOFTWARE, TELECOM NETWORKS, MAC OS, MS WINDOWS,

MICROSOFT VISIO

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