Sales Marketing

Laura Osheaski

*** ********* **** ( West Chicago, Illinois 60185 ( 630-***-****

*************@*********.***

PROFILE

Innovative MARKETING and COMMUNICATIONS professional with expertise in

Direct Marketing, Copywriting and Public Relations. Proven success in

designing and implementing integrated marketing campaigns that grow sales,

market share and profits. High energy, team player with strong

presentation, organization and project management skills. Ability to multi-

task and to meet press deadlines in a fast-paced environment.

PROFESSIONAL EXPERIENCE

National Express Corporation, Warrenville, Illinois 2007 - 2010

Communications Manager

Developed and implemented effective communications programs for a leading

school bus transportation company, which led to an improved corporate web

presence, enhanced relationships with field employees and increased press

coverage.

. Created external and internal communications, including direct mail,

press releases, letters, presentations and quarterly and monthly

newsletters

. Developed and maintained company intranet, a site that contained

several hundred pages

. Successfully created two new external websites

. Monitored and maintained three corporate websites

. Worked with local and trade media to create positive relationships

. Ensured all communications content met established standards

. Assisted in the development and implementation of the communications

plan, policies and programs to support the business agenda, change

management and internal and external constituencies

. Identified and monitored emerging and existing issues that had the

potential to impact the organization and its competitors

. Handled crisis situations as they arose; this included answering

media, parent and school district inquiries as well as communicating

the situation to the executive team

SPSS INC. (IBM), Chicago, Illinois 2005 - 2007

Campaign Copywriter

Managed marketing campaigns for statistical software company, which led to

a 10% increase in attendance at SPSS events improved product sales (new

and existing lines) and additional leads for the field sales team.

. Worked with program managers and creative team to generate ideas and

strategies for campaigns (prospective customer, product upgrade,

new product, event, and test)

. Wrote direct marketing copy for mail, catalog, fulfillment,

signs/posters, email (text or HTML) and web

. Designed and executed graphic content for direct marketing materials

. Selected cold email and mail lists to reach appropriate target

audiences

. Coordinated timely production and execution of campaigns by working

with printer, mail house and other vendors

. Ensured programs remained within budget

. Created marketing communications copy for website, brochures, and

inserts

PORTER ATHLETIC EQUIPMENT, Broadview, Illinois 2004 - 2005

Marketing Assistant

Assisted marketing director at a top athletic equipment vendor with

marketing and sales support, including internal communications, direct

mail, lead tracking and research. Improved marketing process efficiency

that increased second quarter online sales by 5%.

. Updated company website and corporate intranet

. Assisted in the creation of offers, direct mail pieces, mailing lists

(cold and internal) and sales representative call strategies for

direct marketing campaigns

. Researched market trends and forecasts for editorials in monthly sales

newsletter

. Directed marketing channel efforts to under-utilized areas

. Routed and tracked sales leads from trade shows, trade publications

and website

. Compiled and maintained sales data: (sales over time, territory

transitions, bids, competition, awards)

PROFIT-TELL INTERNATIONAL, Hinsdale, Illinois 2002 - 2004

Copywriter

Supervised three copywriters at the corporate headquarters of an audio

marketing company. Increased production of scripts (audio messaging) from

100 to 200 per month-this resulted in increased package sales, more

franchise prospects and ultimately, more franchises purchased.

. Developed internal communications (letters, flyers, emails)

. Managed and maintained ACT database

. Wrote and edited creative copy for five audio marketing programs (web,

on-hold, overhead, newsletter and demonstration) for small- to mid-

size clients in all industries

. Coordinated direct mailing projects for corporate office and franchise

office

. Assisted in the creation of corporate website

. Compiled and maintained corporate manuals, sales training materials

and franchise documentation

BSMG WORLDWIDE (INTERPUBLIC), Chicago, Illinois 2000 - 2001

Public Relations Intern

Assisted on major accounts for a leading public relations firm. Helped to

increase newspaper and radio hits for the "got milk?" campaign.

. Prepared and updated media lists for numerous consumer, retail and not-

for-profit clients

. Prepared press kits and equipment for client events

. Pitched stories to print, radio and television media (local and

national)

. Researched and tracked ongoing media projects for clients

. Wrote and edited press releases, and prepared daily clip reports for

clients

Education

BA English Language and Literature, University of Chicago, Chicago, IL

2000

Courses towards MA in Professional Writing, DePaul University, Chicago, IL

Skills

Expert knowledge of DotNetNuke, Traction, Macintosh Platform and programs;

Adobe InDesign, DreamWeaver, and Acrobat; Microsoft Word, Outlook, Windows,

Internet Explorer and Publisher; Lotus Notes, FTP and scanning software;

and ACT

Intermediate knowledge of YesMail, Microsoft SharePoint, PowerPoint, Excel

and Front Page; LinkedIn, Facebook, Twitter, SurveyMonkey, SEO, HTML,

Quark, Adobe Photoshop, Fireworks and Go Live

Familiar with the Chicago Manual of Style and the Associated Press Manual

of Style

Volunteer Work

Volunteer as a foster home, transporter and webmaster for Illinois Animal

Rescue, Inc.

Contact this candidate