Sales Marketing

Matthew James Dale

***** ****** *****, *********, **, 30188

Email: ***********@***.*** Cell: 678-***-****

Education & Qualifications:

. Reinhardt College, Waleska, GA. USA (2003- 2007) Business Administration

Degree with concentration in Marketing - Graduation May 2007

. Cirencester College, England (2000-2003) - 'A' Levels, Business,

Information Technology, Physical Education and Chemistry.

. Highworth Warneford, England (1995-2000) - GCSE Mathematics, Science,

English, German, Geography and Electronics

Work Experience:

August 2008 - May 2010 - Ecommerce Website Assistant, WHSmith.co.uk, United

Kingdom

. Copy writing and merchandising of stationary and gift products on to the

whsmith.co.uk website. Use of key words to maximize search engine

exposure was the key to copy writing.

. Worked closely the category managers, design team, contracted

photographer and suppliers to ensure that each product has the correct

illustration & description by working closely. During my time I was

responsible for listings over 5000 new products, the final batch of 1000

products was planned to have a $4000 USD a week increase on sales.

. Ensuring products were correctly merchandised in the relevant categories

to achieve maximum exposure around the website.

. Manage day to day product issues including monitoring stock levels,

communicating with the supply chain team to ensure adequate stock levels

are maintained. Discuss marketing strategies with external suppliers of

new products.

. Instrumental, at product level, in the set up of a new distribution

center in Jersey (UK) to allow for increased sales and profit margins

through discounting lines as a result of tax incentives by fulfilling

Orders from an off-shore location. Sales of Filofax products increased

200% after the move.

. Successfully managed the transfer and set-up of a fulfillment center with

in the on-site distribution center which eventually saved the company

approximately $2.00 USD per order.

o coordinated with both old and new fulfillment center staff to

ensure our out of stock level was never more than 5%

o Back-end systems were set-up and running in accordance to which

location each product was being fulfilled from to maintain a smooth

checkout procedure and timely delivery. No customer issues were

caused with regards to implementing the new order fulfillment

process.

January 2008 - August 2008 - Marketing Associate, Sandler Training -

Atlanta, GA

. Responsible to the Company President for the day to day management of the

company Marketing

. Day to day tasks included;

o Manage the company website statistics to drive and influence sales

traffic

o Create and deliver weekly, bi weekly and monthly e-mail marketing

campaigns to over 10,000 people, using a variety of email marketing

tools including Constant Contact.

o Use of 'Business Wise' database to generate a minimum of 20 new

leads a week for each sales person

o Manage and distribute online products and tools which enhanced our

customers learning.

. Distributed an average of 1000 pieces of marketing material including

letters, tri fold brochures a month for our sales team to follow up with

and generate sales.

. Obtain and manage guests for our radio show, schedule recording times and

advertising slots.

. Work with a variety of media (radio, print, internet, Trade Shows, local

business groups and Web Sites) to market the company and its products

. Worked with the Company President on a marketing plan to achieve a sales

target of $2.5M to enable expansion of the business in to an additional 4

US Cities.

o Ideas to help improve turnover and market the company's services

included

. Set quotas of mailings and follow up calls and cold calls

. Free talks to certain industry groups - realtors, lawyers,

accountants, and Banks

. Increase our media exposure with hard hitting adverts aimed

at C-level management

.

August 2007 - August 2008 - Website and Marketing Manager - EuroSoccerInc,

Atlanta, GA

(New Business venture offering innovative and new soccer coaching methods

based on improving Speed, Power, Agility, Reaction and Quickness skills

that relate to soccer specifically)

. Worked up a business plan and strategy with my partner

. Developed a webpage using a website builder to communicate our

coaching philosophy and to provide camp dates and sign-up.

. Marketed the website through the use of keywords and link-backs.

. Recruited a Nike conditioning coach and a USSF C licensed Soccer coach

to offer an experience not seen at soccer camps in the Atlanta area

before.

. We had over 150 players pass through our 6 weeks of camps. The

enjoyment and success of the players enabled us to expand from summer

camps to weekly ongoing training at our location and within many

soccer clubs and local government groups within Atlanta.

Personal Achievements:

. Bachelor's Degree in Marketing in 2007 from Reinhardt University,

Waleska, GA.

. Setup of new off-shore distribution centre for WHSmith.co.uk to benefit

from tax incentives.

. Joined an ambitious sales training company as sole Marketing person,

gaining valuable experience.

. Created a position with-in the WHSmith.co.uk team after initial 4 week

contract. I was able to do this by learning the new system within the

first morning and showing the ability to do any task required and

streamlining the process to make my work more efficient. I documented

many of the main tasks in a user guide which the company uses to train

new staff.

. Member of Winning Team - English Schools' National Soccer Title in 2001

and 2002.

. Gained Level 1 Soccer coaching license.

References available upon request

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