MARGE WHITE
**** * ******* ****** ***********@*****.***
Littleton CO 801**-***-*** 5235
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SUMMARY OF QUALIFICATIONS:
Seasoned print, direct mail, e commerce direct marketing production professional with over 20
years of account/client services, project management, operations management and financial
accounting. Possess extensive technical and project knowledge in all areas of print, data,
e commerce, direct mail and fulfillment production.
EXPERIENCE:
DMX Direct, Littleton, CO 2/1996 – 4/2010
ASSISTANT VICE PRESIDENT OF OPERATIONS
• Managed and directed all daily operations of production, client services and accounting while
servicing major client accounts. Achieved 10-20% growth and profit each year through sound
business decision-making and problem solving.
• Continually implemented processes and resources to improve performance and quality to
achieve near 100% quality and deadlines adherence.
• Identified historically out-sourced production services and migrated work to internal operations
resulting in improved service levels, profits, personnel and equipment utilization. Developed
processes and personnel to successfully bring operations in house.
• Researched and negotiated acquisition of resources; digital printers, inserters, finishing
equipment, postal meters and industry software.
• Researched, selected and managed working relationships with vendors; print, web and direct
mail vendors for on-going client projects; negotiated prices, monitored costs and schedules.
• Responsible for development of complex job cost, pricing and budget models to analyze and
determine client contract pricing and P&L.
• Accountable for internal sales, new client account development and program development.
Required extensive client interaction to understand their marketing needs and provide and offer
best service solutions.
• Responsible for directing team of project managers, designers, data programmers, and
fulfillment personnel.
• Developed financial and production tools; estimating, pricing, job costing, accounting,
scheduling and work orders.
• Responsible for oversight of all financial transactions, P&L of company; supported accounting
with bank and postage reconciliations, AP/AR/PR, journal entries, GL reconciliations and month-
year end closes.
• Developed and maintained company budget, forecasting and project management tools.
• Analyzed all financial transactions; project estimates, quotes, job cost reports, invoices, daily
transactions and financial statements to improve profit margin 2-5%.
SENIOR PRINT AND MAIL ACCOUNT / PROJECT MANAGER
Responsible for planning and executing large volumes of complex time dated Print DM projects for
financial services, mutual fund, casino, telecommunications and health care clients. Demonstrated a
high attention to quality, detail and customer service resulting in 100% client retention on
company’s most complex customer projects.
• Developed comprehensive knowledge of mutual fund, health care, telecommunications and
casino industries, including statement processing, regulatory print and mail of financial reports,
SEC EDGAR filings, VDP and B-to-B / B-to-C marketing.
• Reviewed project specifications with clients to generate project estimates / quotes and schedules.
• Researched and selected vendors and internal resources required for projects by reviewing
specifications, budgets, deadlines and schedules to benefit client and/or company.
• Responsible for oversight of on-going DM print, production, approvals, postage, invoicing, and
inventory requirements.
• Managed vendor negotiations to reduce acquisition costs and increase revenues.
• Maintained fulfillment inventory controls and reorders
• Managed procurement process to ensure all vendors under specified agreements and up to date.
• Worked with Database Manager on database builds, modeling, mail frequency, postal cleansing,
and implementation of unique client business rules.
• Maintained strong communication with internal / external resources and clients to ensure all
specifications, schedules and requirements were executed according to plan.
• Maintained internal accounting and job procedures (completing required purchase and work
orders, obtaining necessary approvals, generating job invoices, approving vendor invoices and
postage transactions) for projects.
• Collaborated with clients and creative departments on new package formats and designs for most
economical print and mailing costs.
• Performed proof reading of all DM copy and financial statistics. Continually demonstrated ability
to find typos before and after client proof approvals.
• Generated and maintained annual and project budgets for clients programs.
• Performed pre-press, press, bindery and mailing vendor quality checks.
• Served as company’s direct mail, data, print, fulfillment and postal expert with 20+ years
hands-on technical/operation managerial experience. Extensive knowledge of industry equipment
specifications, speeds and operations.
Strategic Mail – VIP Print Inc, Denver, CO 1/1989 – 1/1996
PRINT AND DIRECT MAIL GENERAL MANAGER
• Developed and implemented business applications, processes, facility layout and systems for
business start up.
• Set up and implemented accounting, production and inventory software.
• Responsible for scheduling all jobs in pre-press, press, bindery and mail departments.
• Hired, mentored and trained all personnel.
• Managed all daily operations, scheduling, personnel and financial oversight.
• Served as account/project manager on large national client accounts.
• Organized consolidation three separate companies for corporate merger.
• Worked directly with USPS for acceptance of daily mailings and postal paperwork.
• Performed accounting reconciliations of all postal transactions, including stamp, meter and permit
reconciliations.
Solar Press, Naperville, IL 1/1985 – 12/1989
PRINT ESTIMATOR, OPERATIONS ASSISTANT, ACCOUNTANT
• Reviewed project specifications and developed estimates for printing and mailing projects.
• Responsible for researching job cost variances and communicating findings and process change
recommendations to senior management.
• Served as A/P accountant, assisted with JE, month-year end close and IRS audits.
• Managed paper inventory for $20,000,000 company. Assisted purchasing manager with acquisition
of materials and inventory. Executed purchase orders and negotiated terms and volume pricing.
• Served as assistant shift and quality control supervisor of press and bindery departments.
SOFTWARE AND SKILLS:
• Accounting: MAS90, Peach Tree, Pro-Mail
• Adobe: Photoshop, Illustrator, In Design
• Microsoft: Excel, Word, PowerPoint, Access
• Other: ACT, GMC, Interlink PURL and Fulfillment, Base Camp
Postage Regulations and Accounting
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Data Hygiene, Selects, File Layouts, Mining, List Acquisition
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Variable Data Personalization (VDP) and Versioning
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Inventory Management and Control
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Equipment / Vendor Capabilities and Specifications: Data, Pre Press, Sheet & Web Press, Digital
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Printers, Bindery, Mailing, Fulfillment, Thermal Card, Envelope Manufacturing
Job Costing, Estimating, Quoting, Budgeting and Forecasting
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Program / Package Analysis, Planning, Implementation and Statistical Analysis
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EDUCATION: BA Business Management, North Central College, IL 1984 cum laude