Sales Marketing
Resume:
Sandra Jones
Algonac, MI *****
(Relocating to Colorado)
******@****************.***
HIGHLIGHT OF SKILLS:
High level of management aptitude and leadership experience
Special talent for refining organizational structure and motivating cohesive teams
Rare blend of strategic thinking and creative distinction
Skilled in developing strong corporate identity, brand, differentiated advantage, and value positioning
Extraordinary ability to communicate complex concepts clearly and concisely
Dynamic prospecting, communication, presentation, and customer relation skills
Extremely innovative; outstanding ability to create results-oriented programs with modest resources
Proven ability to analyze and identify financial and market opportunities to improve profitability
Goal-oriented with excellent planning and problem solving skills
Seasoned economical business traveler
Recognized as a principle-centered professional with high character and competence
PROFESSIONAL EXPERIENCE:
Epic Seed Projects LLC/Algonac, Michigan
Vice President/Senior Project Manager 01/09 to Present
A project oriented, home-based business established while being the main caregiver for my Father who recently
passed from lung cancer.
Clients: The world’s largest pharmaceutical company, former employers, a yoga studio, budding artists, and local
businesses.
Projects: Art buying and photo shoot coordination, yoga studio set up and student recruiting, business plan review
and consulting, prospecting programs, public relations/events, and advertisement design and placement.
Huntsman/Auburn Hills, Michigan
Molded Flexible Foam Marketing Manager/The Americas 02/06 to 10/08
Global manufacturer and marketer of differentiated chemicals servicing the transportation, aviation, off road, power
sport, furniture, bedding, therapeutic devices, construction, footwear, and sports equipment industries. Over $12
billion in annual revenues with 11,000 employees worldwide.
Responsibilities: Analyze the state of the industry, collect market intelligence, conduct SWOT analysis, author
strategic business plan, and manage all sales and marketing programs for the Polyurethane Molded Flexible Foam
Business Unit in North, Central, and South America. Also serve as leader for the renewable polyurethane project.
Accomplishments:
●Surpassed EBITDA, volume, sales, and new customer goals by leveraging corporate competencies, product
technologies, and new product offerings
●Conducted competitive and market analysis, utilizing findings to author a solid strategic business plan and
develop a differentiated advantage
●Implemented Smart Prospecting, which delivered a pool of qualified sales leads, decreased sales pipeline time,
and generated eight new large and four prominent niche customers in two years
●Lead the renewable project development team, was first to market with a renewable molded chemistry, and united
with the United Green Building Council to establish LEED points for end applications
●Coached customers on how to ingredient brand and market chemistry
●Upheld current responsibilities while assuming role of interim National Sales Manager during extended candidate
search - receiving accolades from customers and Huntsman management for a seamless transition
●During supply shortages, transformed projected sales decline into sales growth by developing new product
platforms that took advantage of the rich profit margin bedding and medical sectors
●Elevated the business unit from low priority/resource poor to top management’s pick for “unit with the greatest
growth potential”
●Secured new business from Harley-Davidson/North America’s #1 motorcycle manufacturer and Sleep
Innovations/North America’s #1 pillow manufacturer
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Jones Resume
Flue Sentinel/Orion, Michigan
Marketing Consultant 10/03 to 12/05
Division of Effikal, formed to launch the first electronic fireplace damper. $12 million in projected annual sales.
Responsibilities: Establish corporate identity, develop annual sales and marketing plans, position product line,
setup distribution channel, create marketing campaigns and materials, and oversee sales team.
Accomplishments:
●Conducted market intelligence studies and positioned product as a “need” and “green” verses a want product
●United elite dealers and contractors as partners, resulting in $2 million over sales projection
●Devised customized end-user savings calculator to make sale personable and show quick return on investment
●Worked with industry associations, The Department of Energy, and building code officials to gain product
certification and energy credit eligibility
●Piloted Company from unknown to well known with strong public relations and trade show presence
●Engineered corporate identity, point of purchase, direct mail, public relations, and online promotion programs
Offsite Advertising/Waterford, Michigan
Independent Senior Marketing Partner 10/02 to 09/03
Virtual agency with $4 million in annual billings and clients in the manufacturing, senior healthcare/living, retail,
pharmaceutical, transportation, construction, and event marketing industries.
Responsibilities: Secure new clients, provide executive level strategic services, direct a team of 15 freelancers,
develop and implement internal growth plans, and assist in staging the company for acquisition.
Accomplishments:
●Pioneered four new clients with annual agency billings of $100k to $250k each
●Conceived solid strategic marketing plans for new clients and consulted on existing client programs
●Successfully governed agency operations and freelance teams
●Worked with owner to ready the company for successful acquisition in September 2003
Webasto Products North America/Lapeer, Michigan
Marketing Director 12/97 to 06/02
German based, global manufacturer of auxiliary heating, cooling, and roof systems for the heavy-duty truck,
automotive, bus, marine, military, RV, cargo and off-road markets. $50 million in North American sales.
Responsibilities: Conceptualize, develop, implement and direct North American annual and five-year strategic
sales and marketing plans, control marketing budget, measure sales goals, and serve on the global strategy team.
Accomplishments:
● Established North American marketing department; cultivating, coaching, and career pathing junior staff into
a strong strategic team
●Achieved double digit sales increases, while maintaining budgeted expenses, four consecutive years
●Facilitated efforts with parent company to establish a strong corporate identity and global positioning
●Reengineered distribution infrastructure from independent to Tier 1, OEM, and large fleet direct channels
●Orchestrated 20 major trade shows per year generating record booth traffic and qualified leads
●Revitalized ROI procedures to include Return On Objective measurement
●Successfully launched five new products, exceeding projected unit sales by up to 50%
●Spearheaded several new profit rich markets and allocated resources accordingly to achieve greater profits
●Managed the technical training/writing teams and employed new standards to limit liability
●Directed 50 large scale press events per year, nourished relationships with over 120 editors and publishers, and
positioned company as an expert to achieve the equivalent of $2,000,000 in continuous ink coverage annually at no
cost and a 45% increase in brand awareness
●Acted as chief liaison with the Environmental Protection Agency, Canadian Office of Energy, and Department of
Energy obtaining approval for an unprecedented DOE quote to be used in promotional materials
●Produced awarding-winning sales and marketing materials in five languages
●Negotiated media and vendor costs saving the company over $360,000 annually
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Jones Resume
Doyle Marketing/Southfield, Michigan
Senior Account Supervisor 6/96 to 11/97
Full service marketing communication agency with annual billings of $5 million.
Responsibilities: Consult and direct client strategic planning and marketing communications, supervise account
and agency support staff, and serve as new business specialist and strategy team member.
Accomplishments:
●Cultivated new business securing Oakwood Hospital/a billion dollar health organization, Hiram Walker/an
international distiller of spirits, IBM/a top software developer, Prices Menswear/an upscale retailer, and the Detroit
Convention and Visitor Bureau
●Produced successful client strategic plans and award-winning marketing communication campaigns
●Conducted focus groups and surveys, producing critical market intelligence
●Negotiated with vendors to increase agency profits by obtaining quality products and services at lower costs
●Improved agency procedural systems, including career pathing, to increase productivity and profitability
●Practiced Total Quality Management, resulting in on time and on budget projects with extremely satisfied clients
Gannett Company, Inc.-Times Herald/Port Huron, Michigan
Market Development Director 1/95 to 5/96
Primary newspaper for St. Clair County with circulation of 50,000.
Responsibilities: Direct annual strategic planning, market development activities, and marketing communications
needed to achieve the newspaper’s advertising, circulation and news goals.
Accomplishments:
●Increased market share from 49.6% to 52.1%
●Amplified advertiser satisfaction rates by 30% with consultative sales programs designed to access and
understand advertiser needs while giving full competitive media guidance
●Developed communication platforms for each target segment with umbrella concept positioning
●Facilitated circulation, carrier, and in-paper programs resulting in net paid circulation increases of 5%
●Conducted quantitative and qualitative research to ensure current market intelligence
●Lead community outreach programs and events, integrating them into broader strategies
FRANK’S NURSERY & CRAFTS /Detroit, Michigan
Marketing/Media Director 1/88 to 12/94
Retail company with nearly 300 stores and annual sales exceeding $800 million.
Responsibilities: Direct all advertising and marketing functions, control marketing expenditures for the entire
chain, and supervise a staff of eight.
Accomplishments:
●Directed marketing efforts increasing sales by 10%, customer counts by 6%, and market share by 12%
●Created a system to measure advertised merchandise placement to ensure items warranted prime positioning
●Restructured staff and converted advertising from manual to electronic production
●Confirmed target audience misalignment and strategically realigned communication programs
●Instituted preferred customer program and built membership to over 1,000,000
●Developed programs that increased co-op budget from $1,500,000 to $10,000,000
●Negotiated 75% rate reductions for television production
●Increased desired advertising placement position by 80% in over 100 newspapers
●Promoted from Marketing Assistant, to Marketing Director in less than four years
EDUCATION: 1988 Wayne State University/Macomb Community College, Major: Marketing
Additional certifications and studies: Franklin Covey, Harvard School of Business, American Management
Association, OSHA, and several team building programs
INTERESTS: Creative writing, yoga, organic gardening, gourmet cooking, event planning, kayaking, cycling,
backpacking, downhill skiing, guitar/music, and photography
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