Marketing Sales

ZIKY SMITH

*** ********* ****

Mobile: 954-***-****

Orlando, FL. 34761

email: *********@*****.***

Profit Driven Marketing Professional

Campaign Development Management Brand Building

ore than 12 years of solid marketing experience, delivering profitable

solutions to drive sales, attract and maintain

customers, and assist in building a corporate brand. Skilled at enhancing

corporate marketability and accelerating business growth through effective

communication strategies, organization and planning. A team-oriented

professional constantly focused on devising and refining strategies to gain

new business and grow revenue.

Areas of Expertise

Professional History

Romacorp. Tony Roma's - Global Field Marketing Manager

2007- 2009

* Developed and implemented national, regional and local store

marketing strategy, plan, policy and guidelines for the Tony Roma's

corporate brand, domestic and international franchises (2nd largest

international franchisor).

* Identified market strengths, weaknesses and opportunities.

* Worked with training and operations to adequately communicate

campaign goals and implementation procedures to store management

and team members.

* Followed sales, traffic and check trends in order to help gauge

effectiveness of marketing plans and to identify problem trends

early.

* Recommend and implement the most effective media and local

marketing initiatives.

* Worked closely with media agency to secure media plans and buys.

* Tracked results of all marketing programs to ensure effectiveness

and ROI.

* Communicated the corporate brand message on all creative

collateral, POS materials and communications.

* Coordinated all activities of media production in accordance to

the strategy and budget.

Accomplishments: Increased brand loyalty by 55%. Direct $5 to $1 ROI on

marketing dollars. Completed a web based field marketing tool system for

corporate and franchise field marketing management initiatives.

NationsRent - Southeast Marketing and Communications Manager

2003-2007

* Responsible for the execution of strategic market research,

planning, development of the largest equipment rental company in

the United States. Markets included Florida, North Carolina,

Georgia and Alabama.

* Execute lead generation for sales teams.

* Field Marketing Management and training.

* Coordinate creative collateral and POS materials.

* Identify marketing opportunities within local markets.

Accomplishments: Achieved an overall revenue average increase of 22% year

to year. Attained a 12% increase on retail merchandise demand in the

final year of employment.

Sega GameWorks - Director of Marketing and Communications

2001-2003

* Developed and directed marketing and sales department for two

South Florida multi-million dollar, state-of-the-art interactive

games, attractions and restaurant facilities owned by Universal

Studios.

* Negotiated marketing partnership deals with national companies

including Ford Motor Group, Coca Cola, ESPN, NFL and Sound Advice.

* Work closely with media agency to secure media plans and buys.

* Negotiated value added agreements with the media buys.

* Organized corporate promotional events.

* Managed and allocated a multi-million dollar marketing budget.

Accomplishments: Generated approximately $1 million in additional marketing

partnership dollars. Gross sales revenue of $16 million annually, which

equated to an average year to year increase of approximately 14%. The

guest traffic average rose by 28%.

Bally Total Fitness - Southeastern Regional Field Marketing Manager

1999-2001

* Responsible for developing and providing marketing, advertising

and public relations support for approximately 103 Bally Total

Fitness gyms and fitness centers from Pittsburgh to South Florida.

* Trained management and associates on marketing initiatives and

campaigns.

* Managed and marketed Bally retail product lines.

* Organized and promoted Grand Openings events.

Accomplishments: Grew the market region from 90 gyms to 103 gyms, which

simultaneously increase market share by over 30%. Elevated the

membership sales to over 12%. Generated a 14% regional gross sales

increase.

Education

Florida Metropolitan University

* Bachelors Degree in Marketing with a concentration on communications

and management.

Skills

Language

* Fluent in French

* Capable of Spanish copy translation.

*Marketing Strategies *Trade Shows

*Advertising & Promotions

*Viral Marketing

*Market Research & Analysis

*P&L Analysis

*Sponsorship Programs

*Cause Related Marketing

*Field Marketing

*Business Development

*Direct Mail

*Public Relations

*Creative Collateral

*Action Plans

*Pricing Strategy

*Branding

*Events Management

*Team Building & Management

*Budgeting & Allocation

*Media Placement & Management

*Email Marketing

*Copywriting

*Corporate Presentations

*Partnership Development

*Social Network Marketing

*Competitive Analysis

*Customer Relationship Management

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* Quark

* Adobe Photoshop

* Marketing Contract Negotiation

* Microsoft Office

* Dreamweaver

* Adobe Acrobat

* Public Speaking and Presentation

* Desktop Publisher

* PageMaker

* Adobe Illustrator

* Lotus Notes

Contact this candidate