Director Sales

CHRISTINE BOYER ANDERSON

*** *** **. ********, ** 60691 {C} 847-***-**** {E} *********@*************.***

Portfolio: http://www.behance.net/bluepondesign/frame www.bluepondesign.com

{education}

UNIVERSITY OF MICHIGAN B.F.A

Graphic Design Printmaking

{experience}

POLARIS CREATIVE { Chicago } Creative Director

Freelance Creative Director. Develop brand building programs that span traditional and new media strategies. Contribute to new business development.

Manage freelancers.

Key Contributions:

• Currently working on a reposition of the company with more emphasis on web and social media strategy. Includes creation of identity, website and corporate

structure.

CLIENTS: Lowery Asset Consulting, RedRidge Financial, Resurrection High School, Spacio Spa

BLUEPOND DESIGN { NYC / Boston } Creative Director / Art Director

A contract creative director/art director for several small agencies as well as a direct creative resource for small & mid size businesses. Manage brand programs as

well as concept and create new marketing programs, traditional and online advertising, experience marketing, environmental graphics, email marketing, information

architecture and website design. Naming, tagline devlopment and copywriting skills. Function as a seamless team member for multiple firms and manage a variety

of support staff. Manage work flow for maximum availability. Maintain production schedules, adhere to budgets and forecast creative estimates. New business

development and write proposals.

Key Contributions:

• Arbella Distracted Driving Campaign It’s goal is to educate new drivers on the dangers of distraction at the wheel. The new campaign has received

extensive national media coverage including an appearance on the Today Show.

• BuyBuyBaby Direct Mail Campaign A fresh take on direct mail and significantly increased new registry signups.

• Covidien Creation of sales marketing program that increased sales by 25%.

CLIENTS: Arbella, BuyBuyBaby, Covidien, DeVry, GE Healthcare, Houzer, Penguin, PFCU, Right Management, Rough Guides, Sasaki Associates and

Scott & White Healthcare.

AGENCIES: Charley, GreyMatter, Hammerhead & Jack Morton.

SIEGEL & GALE { NYC } Design Director

Responsible for the conceptualization, implementation and management of large scale, comprehensive global brand programs for corporate and retail environments.

Managed project teams of up to 8 employees. Successful at effectively managing projects within budget and time frames, maximizing profitability and building strong

client relationships. Recognized internally for superior client service and known for handling challenging situations with ease. Developed copy for brand guidelines and

RFPs as well as conducted client presentations. Trained in house creative departments on implementation of new brand programs. Supervised a range of external

vendors, and conducted press checks.

Key Contributions:

• American Express Retail Environment graphics, signage, POP, wayfinding, interactive kiosk & brand guidelines.

Oversaw installation on all components at Paris and NYC flagship locations.

• American Express Gift Card Design. Result was increased retail presence and sales.

• Mirant Energy Brand Program (rebrand of Southern Energy).

• Brought in new business and secured 2 million+ in revenue for the firm.

CLIENTS: American Express, Mirant, Morgan Stanley, RedRover/R.R. Donnelly

CHRISTINE BOYER ANDERSON

419 9th St. Wilmette, IL 60691 {C} 847-***-**** {E} *********@*************.***

Portfolio: http://www.behance.net/bluepondesign/frame www.bluepondesign.com

{experience}

MONACO VIOLA { Chicago } Senior Art Director/Designer

Managed creative development, team members and client relations for a variety of accounts, from finance to pharmaceutical. Creative projects ranged from brand

building marketing programs to corporate collateral, identity programs and advertising. Leveraged strong presentation and client relationship skills to support partners

in new business development. Supervised vendors, provided photo art direction and conducted press checks.

Key Contributions:

• Abbott – Created a new brand program for Depakote. As the number one drug in their FDA category,

they wanted to branch out into other markets. The program was so successful that it ran for almost 10 years.

• Helped establish internal budget and estimating procedures to maximize profits.

CLIENTS: Abbott, Andersen Consulting, Kraft, McDonalds, PriceWaterhouseCoopers, Private Bancorp, Sara Lee, Sears, Transamerica Distribution Finance, The

National Endowment for the Arts

FRANKEL { Chicago } Senior Art Director/Designer

Lead art director on 360 Communications account. Responsible for the concept and design of strategic promotional campaigns, brand building POS material, collateral

systems, packaging, graphic standards, and corporate material for branded retail environments. Collaborated internally to create the 360 retail environment and website

and maintain brand continuity. Delivered client presentations, provided creative estimates, managed art production budgets and schedules. Supervised junior designers

and vendors. Provided photo art direction and attended press checks.

Key Contributions:

• 360º Communications – Develop creative, retail and online presence from the ground up for a company that grew to

have 2.6 million customers in 15 states in just over 2 years and was acquired by Alltel.

• Target – Explored trends and new product development.

• Amoco – Created one of Amoco’s most successful fountain soda cup promotion.

CLIENTS: 360 Communications, Amoco, Keebler, Target

AMBROSI { Chicago } Art Director/Designer

Responsible for the concept and design of corporate collateral and marketing programs for Ambrosi, as well as in store P.O.P. and catalogs for retail

clients. Also part of the new business development team. Responsible for creative pitches and rfp contributions. Managed projects from conception to

print. Supervised jr designers and copywriters.

Key Contributions:

• 4 years of extensive photo art direction experience, specifically tabletop, jewelry and lifestyle. Also planning shoots,

selecting models and supervising styling.

CLIENTS: Black Dot Group, Florsheim, Godiva, Jacobson’s, McDonald’s, Noritake, OnPaper, Rand McNally, Sears, TAGA, Ulta3

{software & skills}

CS4: InDesign, Photoshop, Illustrator, Dreamweaver. Quark Xpress

Office: Acrobat, Word, PowerPoint

Introductory flash capabilities.

Extensive photo art direction experience.

Retouching & Illustration skills.

Contact this candidate