ELYSE M. BELL
**** *. ***** ***. • Orlando, Fl **803 • 617-***-**** • *******@*****.***
Marketing Manager • Marketing Operations • Program Coordinator • Events
Manager
PROFILE
Highly accomplished, results driven Marketing Management professional with proven
ability to increase name visibility, plan and manage projects, and supervise top performing
teams. Entrepreneurial spirit with expertise in image improvement, market penetration,
product launch/rollout, territory and account management, sales, and relationship
development. International / domestic experience includes for profit and non profit sectors.
Core Competencies
Marketing Operations • Brand Management • Market Penetration • Territory Management
Post Sales Support • Account Retention • Proposal Development • Event Planning • Sales
Account Relations • Negotiations • Presentations • Creativity • Market & Trend Analysis
Budgeting • Cost Control • Policy Development • Product Launch/Rollout • Forecasting
Inventory Management • Relationship Management • Campaign Design • Promotions
PROFESSIONAL EXPERIENCE
THE BOSTON BEER COMPANY, Orlando, FL 2006 Present
District Manager (2008 present)
Promoted to oversee distributor management, business development, trend and marketing
analysis, product launch/rollout, product forecasting, and inventory management for entire
Central Florida region. Coordinate relationships with wholesalers. Administer budgets.
Conduct market and systems management analyses and interpret industry trends.
• Increased volumes 25% with core distributor by creating effective marketing and brand
management solutions to drive volume and distribution.
• Facilitated business growth by preparing and delivering presentations, leading sales
meetings, and creating annual marketing plans. Also designed training sessions.
• Led successful new product introductions in Central Florida market.
• Improved inventory control through monthly forecasting of product needs, coordination
of inventory through distributors, and new controls to ensure products in stock.
• Reduced costs and supported distribution through effective budgeting for purchases.
(again include selling/negotiating skills in this description)
Accounts Manager (2006 2008)
Carried out sales and marketing of products for accounts in Washington DC/N. Virginia
area. Performed brand management, program development, and account management.
• Increased sales within existing accounts and acquired new accounts.
• Planned and led special events to increase brand recognition and visibility.
CONFEDERATION OF BRITISH INDUSTRY, London, England 2005
Public Services Directorate Intern
Carried out research and analysis for UK's top business lobbying organization. Reviewed
statistical documents and compiled and reformatted data to support programs.
• Assisted with campaign and promotions work, including forums and conferences, to
facilitate promotion of reforms and membership benefits.
• Prepared press releases, white papers, and newsletter articles.
Elyse M. Bell • Page 2
CASTLES UNLIMITED REAL ESTATE COMPANY, Newton Center, MA 2005 2006
Accounts Executive
Managed real estate database, including editing of accounts. Reviewed future listings.
Communicated with clients about listings.
• Contributed to business growth through promotion and sales of memberships.
IDLEWILD FAMILY CENTER, Ligonier, PA 2002 2005
Food & Beverage Supervisor (seasonal)
Managed internal inspections, issue resolution, and daily business operations for company
with more than 400 employees. Supervised 100+ employess in F&B sector.
• Improved productivity by developing and conducting new employee orientation.
• Maintained compliance with internal and state regulations and requirements.
• Enhanced efficiency by leading employee performance review process.
EDUCATION
BA in International Relations w/concentrations in International Business &
Economics
Boston University, Boston, MA (2006)
• Minor in Economics
• School Tutor, BU Initiative for Literacy Development. Tutored students with literacy
and learning disabilities. Provided assistance with reading, math, and social skills.
• Sr. Peer Advisor, Boston University International Relations Undergraduate Dept.
• Student Member of the Pittsburgh Technology Council.
• Boston University’s Model United Nations.
• United Nations International Children Relief Fund Volunteer Organization (UNICEF).
• United Nations Association of Greater Boston (UNAGB)
VOLUNTEER EXPERIENCE
Volunteer, Give Kids the World Village
Volunteer, Chicago Avon Walk for Breast Cancer
Volunteer, Greater DC Cares
Volunteer, Orlando Day Nursery
Board of Directors, Love & Light
Volunteer, Special Olympics
ADDITIONAL INFORMATION
Computers: MS Office, basic HTML, Windows, UNIX
Languages: Basic Spanish
ELYSE M. BELL
1036 N. Shine Ave. • Orlando, Fl 32803 • 617-***-**** • *******@*****.***
November 29, 2010
Hiring Agent Name, Title
Company Name
Address
City, State Zip
Dear Sir/Dear Madam:
With a consistent record of increasing brand visibility, contributing to revenue growth,
coordinating special events, and managing programs, I am writing to express my interest in
the position of [insert job title here]. My background includes domestic and international
experience in both the commercial and non profit sectors, and I have special expertise in
account development, relationship management, and project management. Now I’d like to
bring my skills to work for your organization.
My present and past positions include District Manager, Accounts Manager, Public Services
Directorate Intern, Accounts Executive, and Supervisor. Among my many accomplishments,
I have:
• Increasing sales volumes 25% by building distributor relationships and creating effective
marketing and brand management solutions.
• Planning and leading successful new product introductions across a large territory.
• Improving brand visibility and recognition by planning and leading special events.
• Reducing purchase costs through vendor negotiations and improving budget control.
• Preparing press releases, white papers, newsletter articles, and data analyses for the
UK’s top business lobbying organization.
In addition to the above, I’ve been involved in a wide variety of non profit organizations as a
volunteer, fund raiser, and board member, and I have experience and training in sales.
Please accept this letter and enclosed resume as an introduction to my skills and
background. For a more detailed description of my offerings and achievements, feel free to
contact me at your earliest convenience. I am willing to discuss relocation. Thank you in
advance for your consideration and I look forward to your call.
Sincerely,
Elyse M. Bell