DARREN A. DUFFY abh0jg@r.postjobfree.com 845-***-**** (c)

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PROFILE

Experience in Marketing Communications, Account Management, Strategic Planning, Business

Development, Internet Marketing/Social Networking Technologies, Budget Development and

Management, Team Management and Training Experience, B2C & B2B Sales, Brand Positioning, Product

Marketing Management, Sponsorship Management, Promotional Event & Hospitality Management, Lead

Generation and CRM technologies, Customer Service and Public Relations

EXPERIENCE

Marketing Communications, Sales & Business Development Specialist – Self Contractor

Kingston, NY 9/09 – Present

- Director of Marketing and Sales – SWIS, Inc. (10/10 – Present)

- Health and Wellness Marketing Executive III – Melaleuca (5/10 – Present)

- Commercial Sales Representative/New York Region – MXenergy (Contract)

• Specializing in marketing communications, proposal development, lead generation, B2C & B2B

Sales and new media/social networking marketing applications

• Clients include advertising/media agencies, hospitality/restaurants, energy suppliers, automotive,

television/radio stations, hospitals and general practice doctors/dentists, retail, insurance, banking,

real estate, and non-profit organizations

Director of Business Development, Sales & Marketing – Wishoo

Indianapolis, IN 11/04 – 9/09

• Responsible for prospecting leads, identifying areas of growth, account development, building new

accounts and leading through sales process to meet sales goals of company

• Worked independently to develop a strong prospecting base; generating and qualifying new

business leads with tools such as Salesforce.com; making cold calls to prospective clients; proposal

writing and development, attending new business presentations; building strong client relationships

and providing client services

• Exceeded targeted sales for four consecutive years exceeding yearly $1MM personal sales goal

• Increased company sales from $1.2MM to $2.4MM in two year period with 5 FT employees

• Lead accounts included: General Motors, NASCAR, IRL, Mazda, Ford, Polaris Industries/Victory

Motorcycles, Skip Barber Racing School, McDonald’s, Bank of America, ING, Lincoln Financial,

Levi’s, Red Bull North America, Pepsi, Gatorade, Dell, ABC, MTV, Nickelodeon, Activision,

Wrigley's, The Food Network, Barilla, Heineken USA, Russian Standard Vodka, Snap-On, Sanofi-

Aventis, Nestlé Purina, and SEIU

• Integrated social media integration with our core online marketing technologies: (Facebook,

MySpace, Twitter, Various blogging sites, email and cell phone social media integration tools)

• Directed company in the event marketing industry lead generation category: Photo, video, data

collection and custom marketing solutions - integrating experiential marketing tools and technologies

for clients

• Directed account services and production team internally to develop marketing strategies, new

business presentations and creative solutions to existing and potential clients' marketing needs

• Supervised production team of three employees in web development, new media technology

integration, client lead generation database management, CRM reporting methods, program collateral

production and post event reporting & analysis

• Managed staffing/contractor hiring process: event coordination, travel and contractor payment

process

Chevrolet Promotions Manager – General Motors R*Works

Thousand Oaks, CA 8/03 – 10/04

• Responsible for identifying, evaluating new sponsorship opportunities and negotiating partnerships

for the West Region GM dealers and Local Marketing Groups, including Chevrolet car and truck

divisions. Programs included Auto Shows, NASCAR/Indy Car races, Western State Fairs and PR events

• Skichevy.com program manager: Program website development, ski resort sponsor negotiations

Chevrolet sponsorship vehicle placements, lift ticket/sweepstakes vehicle fulfillment with all

participating West Region Chevrolet dealers and POP dealership material production

• Developed and managed West Region Chevrolet dealer training events for regional dealership

staff. Events included Chevrolet regional Ride-and-Drive programs including the vehicle launch for all

new Chevrolet Malibu consisting of dealer training, test driving events and fulfillment of West region

dealer vehicle allocations to dealerships

• Managed annual Western & National Regional Chevrolet marketing and promotional budget of

$5MM

National Account Manager- Starbucks Coffee Company/PepsiCo – Sitour USA

Kingston, NY 9/01 - 8/03

Starbucks Doubleshot Pontiac SnoJam Sponsorship: Successfully developed, sold and

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managed integrated marketing sponsorship for Pontiac SnoJam in conjunction with

Starbucks and PepsiCo/North American Coffee Partnership - Total sponsorship value over $100,000

Account Executive/Customer Service Manager – Sitour USA

Kingston, NY 10/01 – 7/02

• Managed marketing initiatives for sponsor promotional activities including promotional development,

on-site execution, and reporting to client/agency on initiatives for General Motors Chevrolet and

Pontiac divisions, Kodak, Dannon, Nestlé Waters North America, Perrier Group, Balance Bar and

Kraft Foods (Maxwell House brand)

• Promotional/operational field support: Assisted operations team in development and execution of

Sitour promotional tours – Pontiac SnoJam, Chevy Trucks Familyfest and Poland Spring Winterfest

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Promotions Supervisor – eshots, Inc. (Division of Sitour USA)

•

Kingston, NY 5/99 – 10/01

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• Coordinated interactive marketing communications elements - creative, design, production and

reporting processes for turnkey marketing programs based on brand/agency strategy

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Marketing/Sales Assistant/Callaway Dealer Relations – Callaway Cars

Old Lyme, CT 6/98 – 2/99

• Worked in conjunction with Director of Marketing in high-end vehicle launch the Callaway C12

• Coordinated Callaway Cars trade shows including the US launch at the Detroit Auto Show

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Marketing and Motorsports Events Internship – Skip Barber Racing School

Lakeville, CT 1/98 – 6/98

• Internship for racing/driving school in corporate sales, event management, customer service, driver

services, media relations, special projects, course scheduling, accounting and vehicle services

Guest Services Department/Hospitality Management– Mohonk Mountain House

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New Paltz, NY 4/94 – 6/98

Guest Services Attendant & Concierge at the Historic Mohonk Mountain House

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EDUCATION

• Marist College: Bachelor’s Degree: Business Administration/Marketing

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