Sales Manager

Kim E. Bronson

**** **** **** **** ****: 510-***-****

Oakland, CA 94602 E-mail:

***.*******@*********.***

Marketing & Category Management Professional

Consumer Products/Pharmaceuticals

Dynamic Marketing Manager with more than 17 years of experience.

Expertise in category management, product development, business

planning, merchandising, promotion and advertising. Solid background in

finance, analysis and business planning.

Strategic Planning ( Multi-disciplinary Team Leadership

Project Management ( New Program Development

Process Improvement ( New Product Introductions

Professional Experience

Davita Rx - Integrated pharmacy solution for patients with End Stage Renal

Disease 2009 - Present

San Bruno, CA

Director, Marketing

Responsible for developing a marketing capability that drives sales.

. Orchestrated and launched first in-depth market research plan to

understand the voice of the customer. Used insights to develop pilots

and programs to build awareness of Rx services and increase retention.

Abbott Diabetes Care - Maker of Diagnostic Products with $1.0 billion in

annual sales 2005 to 2009

Alameda, CA

Director, Customer Relationship Marketing & Multicultural Marketing

Assembled and cultivated team and pioneered marketing programs for

the Hispanic and African American consumer segments.

. Oversaw retail marketing programs - including collateral, media and in-

store programs - to target AA and HA consumers at regional retailers -

HEB, Navarros, and Kroger with the goal of increasing meter movement

and share at these retailers.

. Generated and defended quarterly financial updates for $40 MM Consumer

Marketing budget.

Director, Trade & Customer Relationship Marketing

Headed retention marketing program, division website, and trade marketing

programs for U.S. consumer products.

. Conceptualized and executed trade marketing plan to increase meter

movement at Trade by 20%.

. Spearheaded plan to engage our customers in a two-way communication to

drive adherence to the brand and increase retention by 5%.

. Modeled and launched sales incentive program to build consumer

database. Increased enrollment rate from 13% to >50%.

Longs Drugs - Drug Retailer with $3.6 billion in annual sales 2004 to 2005

Walnut Creek, CA

Category Manager, Private Brands

Developed strategic plans for the Longs Private Brand program

including promotion planning, pricing, procurement, product mix and shelf

placement.

. Revitalized the Longs Drugs private label line. Orchestrated package

and label redesign resulting in 27% increase in sales in first year:

Developed branding guidelines; advertising and in-store promotions.

. Presided over new item development for OTC and HBA private brand

items.

. Drove Category Reviews to achieve lowest possible cost of goods while

maintaining product quality and service.

Kim E. Bronson - Page Two

Safeway, Inc. - Retailer of grocery & general merchandise with $36 billion

in annual sales 2002 to 2004

Pleasanton, CA

Manager, National Categories

Led sales, marketing and merchandising for health related categories

- vitamins, sports nutrition, weight control, feminine hygiene, and adult

care.

. Developed and executed global and local marketing and promotional

plans to drive total category sales, profits and market share.

. Encouraged and fostered communication to buyers, sales and marketing

staff and divisions to facilitate management of $250 million business.

. Cultivated strong relationships with vendor community to be first in

the marketplace with new items and customized promotional programs.

Webvan Group, Incorporated - Start-up, internet-based home shopping service

2000 to 2001

Foster City, CA

National Drugstore Merchant/Category Manager

Defined and delivered national drugstore business plan to strategically

position Webvan.com in the on-line drugstore market for improved sales

and profits. Managed and negotiated all aspects of vendor relationships -

category management, procurement, promotions, program development and

conflict resolution.

. Surpassed monthly sales goals by average of 10% by expanding the

product offering by 30%.

. Collaborated with CPG manufacturers to create on-line promotions,

electronic coupons, and gift with purchase programs to increase

customer loyalty.

McKesson Corporation - Healthcare services provider with $100 billion in

annual sales 1993 to 1999

San Francisco, CA

Director, OTC Category Management (1996-1999)

Presided over the $4 billion OTC Pharmaceutical Department. Oversaw

planning, procurement, marketing, and operations. Generated over $34

million in promotional funds.

. Developed and implemented new Rx to OTC switch distribution program -

a speed to market program to keep stores current with the newest

product introductions.

. Originated and rolled out nutriceutical (vitamins/herbs and

nutritional supplements) program for McKesson's independent drug store

customer base. Designed comprehensive training module, POP material,

promotions, and merchandising collateral.

Director, Retail Initiatives (1995-1996)

Designed and implemented new Drug Company Retail Strategy as part of a

large-scale, cross-functional team.

Manager, Corporate Initiatives (1993-1995)

Shaped business processes to improve productivity and streamline

operations.

Earlier Career Experience

Senior Treasury Analyst - Bristol-Myers Squibb, New York, NY (1991-1993)

Financial Associate - Bristol-Myers Squibb, New York, NY (1989-1991)

Education

Columbia University Graduate School of Business

MBA - Finance

Georgia Institute of Technology

B.I.E. - Industrial Engineering

Spelman College

B.S. - Mathematics

Contact this candidate