Manager Marketing

Jennifer Minchin

Hoboken, NJ 973-***-****

**********@*****.***

Career Profile

Experienced, high-energy, creative and analytical marketing professional

with a background in new product development, alliance development,

positioning & branding, creative problem solving, copywriting and design,

in both packaged goods and service focused markets, will provide seasoned

resources to a Marketing team.

Skills

Photoshop . InDesign . Quark Express . Illustrator . Photography .

Dreamweaver . Basic HTML .

Word . Outlook . Powerpoint . Excel . SAP

Professional Experience

Jackson Hewitt Tax Service, Parsippany . October 2006 to Present

Manager, Marketing

. Write and manage internal communications

. Write all articles and design weekly newsletter

. Copywrite, design and layout marketing collateral such as posters,

flyers, coupons and print ads

. Manage intranet content and layout

. Manage execution of creative programs as part of Public Relations

initiatives.

. Led cross-functional teams, outside agencies and vendors in the

development, execution and launch of the Company's first web-based

product

. Maintained ongoing corporate alliance partner relationships;

contributed to 16% increase in partner coupon redemption

. Managed relationships, contracts and marketing with retail partners

. Managed 2007 National Convention vendor sponsorship and attendance;

increased sponsorship dollars by 46%

Philips North America, Ledgewood . August 2005 to October 2006

Product/Business Manager, Home Networks & Accessories

. Landed major accounts, including CVS which added $2MM in topline

revenue

. Placed core phones in the Walmart line up

. Successfully launched a core home communication line in China.

. Developed strategic plans including comparative line analyses to

identify gaps, opportunities and emerging trends

. Set and managed margin & pricing to align with category budget.

Worked on cross-functional teams to develop forecasts and inventory

levels

. Sourced and negotiated pricing on new products from both overseas

and domestic vendors

. Trained sales team in the Ledgewood and Atlanta offices on new

products to develop a unified sales team with shared goals

Hartz Mountain Corp, Secaucus . March 2003 to August 2005

Assistant Category Marketing Manager, Dog & Cat Toys & Accessories

. Successfully directed annual Target and Walmart direct import

programs.

. Coordinated cross-category initiative for QVC including pricing,

packaging and video shoot management

. Managed lifecycle of FDM and Value Channel product lines

. Established product names and brand rationales

. Wrote copy for packaging and website

. Developed annual customer exclusive programs based on customer

requirements, including product assortment, forecasting and P&L

. Coordinated brainstorming sessions for marketing initiatives

. Achieved two promotions

Education

Writing Children's Books, County College of Morris

New Media Marketing, Certificate, Sessions College for Professional Design

Advanced Photoshop, San Diego CET

English/Creative Writing, BA Cum Laude, Montclair State University

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