Quality Assurance Manager
Resume:
BRAD HOLCENBERG
***** ******* ***, #*, *** Angeles, CA 90049
http://www.linkedin.com/in/bholcenberg
********@*****.***
Overview
Internet professional and MBA with broad Internet industry experience looking for leadership role in a growth
company. Significant background and experience in Business Development, Product Management and Strategy.
Specialize in consumer-facing website development and monetization and have experience in Local, SMB, B2B, Real
Estate, Retail, Payments and Financial Services spaces. Experience in early, mid and late stage Internet companies,
and in managing transition between stages. Ability to hit the ground running and make an immediate impact. Deep
knowledge of Internet trends, including social networking usage, online video and mobile development.
Experience
BUSINESS.COM/DEX ONE CORPORATION Santa Monica, CA
Director of Business Development, Site, Advertiser and Mobile Products May 2007 - Present
• Created partnerships with vendors to jointly develop new website and video products for DexKnows
SMB Advertisers to be sold through Dex One’s 1700 salespeople
• Renegotiated existing partnership agreements to reduce costs by $2MM per year
• Developed partnership with Yelp allowing DexKnows.com to display 8MM Yelp reviews on the site
• Vetted vendors and negotiated prices for development of DexKnows mobile applications
Director of Product Strategy and Business Development
• Created product strategy and pricing for complete rebuild and relaunch of DexKnows.com, RH
Donnelley's flagship yellow pages site.
• Developed social media strategy and launched Q&A product on Business.com (answers.business.com)
• Initiated product feature development for next round of DexKnows expansion, including development of
a coupon platform and social features to drive organic traffic growth.
GLIMPSE.COM Venice, CA
Director of eCommerce May 2006 – January 2007
• Developed relationships with 150+ high-end retailers, including Banana Republic, Neiman Marcus,
Sephora, Saks, American Eagle, and The Body Shop, helping Glimpse achieve award as one of Time
Magazine’s 50 best websites of 2007.
• Designed backend systems to power website, including ability to import and cleanse retailer data feeds,
categorize products and create promotions and merchant messaging
RENT.COM (An eBay Company – Acquired Feb 2005) Santa Monica, CA
Director of Business Development July 2003 – May 2006
• Developed partnerships and negotiated ancillary revenue agreements with Yahoo! Search Marketing,
Moving.com, Experian, Equifax, Bank of America and Insurance.com, leading to a 220% increase from
2003 to 2004 and an additional 440% increase from 2004 to 2005 (from $140k to $440k to $2.4M)
• Designed an integrated moving quotes product, allowing Rent.com to increase moving quotes revenue
by 700% in 2005 and leading to the development of a new internal business unit
• Performed analysis and acted as point person on all strategic partnerships or potential acquisitions,
including revenue modeling, due diligence and preliminary discussions
• Performed international market analysis to determine expansion prioritization, including leading the
acquisition of domain name to support expansion and preliminary meetings with property owners in new
markets
Senior Product Manager – New Business Strategy
• Led Website Applications team, with responsibilities for user experience and functionality, traffic
aggregation and conversion, search functionality, and all email functionality, including the comprehensive
renter lifecycle
• Led development of a comprehensive traffic management system, including an in-house affiliate
platform, a reporting platform and development of traffic strategies for new product lines
• Rebuilt listing search functionality to allow for a more robust user search experience and military,
corporate and university search and the development of a dynamic user search profile
• Designed product expansion strategy to target listings from small properties and properties in markets
where landlords will not traditionally pay for traffic, leading to a 300% increase in small property listings
ACHEX, INC. (Acquired by First Data Corporation) South San Francisco, CA
Product Manager March 2000 – December 2000
• Developed product set that made Achex an attractive acquisition target, contributing to a First Data
Corporation purchase of Achex for $32 million.
• Led 6-person team in quality assurance testing effort, facilitating the successful launch of a person-to-
person payment product, on the basis of which Achex received $13 million in venture funding.
ACCENTURE (formerly Andersen Consulting) San Francisco, CA
Senior Consultant September 1996 – March 2000
• Wells Fargo – Drove functional design efforts for a complete redesign of client’s small business website,
resulting in an 83% increase in the number of client’s small business Internet customers.
• E*Trade - Developed strategic requirements for a Customer Relationship Environment data warehouse,
leading client board to approve $100 million for data warehousing projects.
• Bank of America – Helped lead project management efforts relating to the NationsBank/BofA merger
• US Bancorp – Implemented business processes to support bidding on a government credit card RFP,
enabling client to win 45% of federal government purchasing card volume.
• Visa U.S.A. – Developed integrated fleet card purchasing solution and smart card business plan.
Education
THE ANDERSON SCHOOL AT UCLA Los Angeles, CA
M.B.A., Focus in Marketing and Strategy June 2003
UNIVERSITY OF CALIFORNIA AT BERKELEY Berkeley, CA
B.A., Economics May 1996
Additional
• Avid traveler, including undertaking solo travel to China, India, Nepal, Malaysia, Peru, Guatemala,
Mexico and Japan
Contact this candidate