Marketing Management

Denise E. London[pic]************@*****.***

*** *. ******** **. ***, East Orange, NJ 07018 917-***-****

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DEVELOPMENT . MARKETING STRATEGY AND COMMUNICATIONS

Strategic market planning Project Management Positioning Integrated

Communications

Senior business leader who has strong background in successful strategic

market planning, business development and management across non-profit and

private industry sectors. Excels in seeing the big picture, identifying

opportunities and managing initiatives that lead to enhanced brand

awareness. Plays an integral role within an organization by providing

collaboration, motivation and direction across teams in diverse and complex

environments.

Experience spans higher education, nonprofit, advertising, broadcasting,

education, tourism, entertainment, environmental and arts & culture

industries.

[pic]AREAS OF EXPERTISE

. Integrated Communications . crisis

management

. public relations . Brand

Management

. eBusiness . Corporate

Development

. Project Initiative Leadership .

Product Management

. Mentoring . Team

Leadership

. Market Strategy & Management .

fundraising

. Organizational Development . Social

Media

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PROFESSIONAL BACKGROUND

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Rutgers Business School, Newark, NJ

Nonprofit Consulting Group

Present

Institute for Ethical Leadership

2008 - 2009

CONSULTANT

Communications Strategy: Established overall strategy and implementation

strategy for launch of Institute for Ethical Leadership.

Training: Developed materials and trained executive staff and managers in

preparation for launch.

Public Relations: Developed and executed national media outreach

initiative to promote the launch of the Institute and generate interest

among internal constituents. Served as the main point of contact for media

representatives.

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New Jersey Performing Arts Center, Newark, NJ

2007 - 2008

ASSISTANT VICE PRESIDENT FOR CORPORATE DEVELOPMENT AND SPONSORSHIP

MARKETING

Enhanced, built and managed comprehensive partnerships with corporations,

individuals and foundations to support $180 million capital campaign.

Strategic Alliances: Strengthened relationship with regional corporations

through the facilitation of a quarterly Business Partner Roundtable event -

selected keynote speakers: Governor Jon Corzine, Ralph Izzo, Chairman,

PSE&G, and Mayor Cory Booker.

Market Strategy: Created innovative marketing and branding opportunities

for sponsors at special events.

Board Committee Management: Facilitated corporate committee team planning

sessions during capital campaign completion.

Fundraising: Collaborated with and directed solicitation efforts of board

and executives to generate $3 million from corporate sources.

Key Partner/Donors: Verizon, Pfizer, Bank of America, Prudential, PSE&G,

Berkeley College, Bloomberg, Pepsi-Cola, Wachovia and Horizon Blue Cross,

Blue Shield and General Motors.

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INDEPENDENT CONSULTANT, New Jersey

2006 -2007

Consulted with clients on marketing strategy and brand development.

Key Accounts and projects: Brand Street Advertising Agency, Millennium bcp

Bank, East Coast Olive Oil Company.

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American Bible Society, New York, NY

2001 -2006

CHIEF COMMUNICATIONS OFFICER

ASSOCIATE VICE PRESIDENT FOR MARKETING COMMUNICATIONS

Led strategic direction and implementation of marketing communications

effort to rebrand 200 year old organizations to respond to 911 crisis and

support fundraising efforts. Developed cohesive marketing strategy, core

brand focus, best practices and organizational integration. Developed and

managed budget.

Integrated Communications: Developed and directed implementation of

comprehensive plan that resulted in award-winning public relations programs

and magazine with consistent messaging. Campaign: "Good News for Everyone."

Contributed to $1 million surplus in budget.

E-Business: Led the design and launch of award-winning website that

included e-commerce component to make donating simpler and build stronger

constituent relationships.

Market and Brand Strategy: Developed new brand strategy and tactical

elements, including production of two direct-response television specials.

Crisis Management: Developed and implemented comprehensive program to

protect organization from several external and internal situations.

Team Leadership: Directed team of writers, webmaster, media relations

manager, public relations firm, direct response agency and branding company

to implement program.

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The London Group, Ltd., Columbia, Maryland

1999 - 2001

PRINCIPAL MARKETING AND COMMUNICATIONS CONSULTANT

Consulted with clients on revenue and attendance planning, membership,

strategic planning and public relations.

Key accounts: Ford Motor Company's Spirit of Ford Museum, Reginald V.

Lewis Museum, High Museum of Art and Discovery Creek Children's Museum.

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National Aquarium in Baltimore, Baltimore, Maryland

1995 -1999

SENIOR DIRECTOR OF MARKETING

Developed, planned and executed marketing strategies, communication

planning and project facilitation to enhance revenue and attendance

performance. Provided expertise on executive team and Board Marketing

Committee. Responsible for budgeting, forecasting and human resource

development.

Marketing Best Practices: Developed and implemented core marketing

processes to define organizational offerings, measure progress and monitor

visitor/customer ratings and selling opportunities.

Integrated Marketing Communications: Facilitated stakeholder discussions

regarding brand direction. Developed and implemented award-winning

integrated marketing plan to reposition aquarium and infuse new brand into

internal infrastructure and website. Campaign: "Where There's Always

Something New." Program exceeded goal of $25 million.

Crisis Management: Spearheaded team efforts to respond to several external

risks to institution.

Business Development: Developed alternative sources of revenue through

successful sales efforts. Restructured rental, tour and travel

departments, restaffed, and exceeded revenue projections. Built strategic

alliances with credit card and consumer retail companies.

Fundraising: Directed team of professionals to increase revenues from

members, sponsors and corporate members. Key sponsors: Kodak, First Union

Bank, Pepsi and American Airlines.

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Texas State Aquarium, Corpus Christi, Texas

1989 - 1991

DIRECTOR OF MARKETING

Event Marketing: Planned, directed and implemented Grand Opening of this

$31 million facility, which exceeded attendance projections by 20%.

Public and Media Relations: Directed award-winning public and media

relations program the generated excitement and resulted in media coverage

in national, international and local publications and media outlets.

Successfully mitigated major organizational crisis.

Organizational Development: Built marketing department, recruited and

managed prestigious volunteer marketing committee of the Board and

recruited hired staff. Developed and managed budget.

Fundraising: Developed sponsorship and membership programs and solicited

funds to support. Key sponsors: Southwest Airlines, American Airlines, HEB

Foods, Harte-Hanks, Inc.

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EDUCATION AND TRAINING

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Texas A&M Corpus Christi, Courses toward MBA

Rowan University, New Jersey, Bachelor of Arts in Law

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