Sales Representative

William T. Shannon

**** ******* ***** **** ******, Ca. 93063 H : 805-***-**** C: 805-***-****

b ********@*****.***

S e n i o r L e v e l S a l es D e v e l o p m e n t a n d T r a i n i n g L e a d e r

Creative and I nnovative / Leverage Technical Resources / Develop Cutting Edge T r a in ing

P rograms

M arketing and Sales Executive with a 25 year t rack record of driving exceptional marketing and

business development strategies resulting in superior sales performance and revenue growth.

Reputation for a strict non-bias ability to attain employee and consumer allegiance and promote

g rowth in a challenging economical climate. Strong synergistic strategies in guiding organizations

to surpass their expectations for success. In f luence exceptional results th rough the development

and delivery of strong employee development and sales t raining strategies. Seeking Sales and

M arketing position with a progressive organization that values visionary leadership, aggressive

s trategic planning and execution skills, and an entrepreneurial spiri t.

Key Skills and Strengths

Branding & Awareness Building Strategic & Statistical Marketing

S trategies

Business Analysis & Process Improvement Expert at Word, Excel, PPT, JDE,

CRM’s, Outlook,

Consultative & Relationship Sales Persuasive & Effective Speaker

Cost Control & Budgeting Psychology of In ternal/External Expertise

Cultivate In ternal & External Alliances Quick to Foster Confidence/Gain

T rust

Customer Focused Sales Process Recruiting and Retention/Soft Skills

Decision Making/Problem Solving Relationship & Account Management

Develop H igh-Performance Teams Secure Buy-In from Staff & Peers

Driven to Succeed and Exceed Goals T raining, Mentoring & Team Building

Maintain High Employee Morale T rusted with Unquestionable In tegrity

Strong Negotiating Skills T horough Knowledge of Gaming Industry

Professional History

O utsource Testing, Covina, CA (2008 to present ) Technology

V.P. of Sales and M a rketing/Technology D ivision

Drove sales management and marketing strategies for a progressive software and system testing

organization; designed and implemented aggressive tele-marketing program/business

development t raining for sales team and identified areas of opportunity in sales processes, which

i ncreased opportunities by 600%.

Designed programs to generate attention and business during industry t rade shows to drive lead

generation activities and easy follow-up sales tools to promote additional business. Set

benchmarks for sales results, created goals and measurement tools to t rack sales call activity and

c reated conversion ratios to measure performance.

Key Accomplishments

Succeeded in in fluencing brand awareness for an unknown organization; utilized web

based marketing strategies to drive growth and secure key accounts in untapped

markets including government contracts and arranged placement on approved vendors

l ist with 30 States, and with some of the large government contractors in America.

William T. Shannon

3731 Elkhorn Court Simi Valley, Ca. 93063 H : 805-***-**** C: 805-***-****

b ********@*****.***

Page 2

D R Ho r ton, I nc., Woodland H ills, CA (2003 to 2008)

VP of Sales and M a rketing for the Woodland H i l ls D ivision

Led divisional sales and marketing initiatives for the largest residential home builder

i n the nation. Developed sales and t raining programs for 35 Sales Representatives in a

t e r r i tory that generated $1.8B a year in annual sales, a 30% increase.

Managed all critical operations responsibilities; inte rviewed, hi red and t rained high

p erformance staff, oversaw and reduced marketing budgets by 22%, and created highly

successful marketing/advertising campaigns to boost sales and gain market-share in a

h ighly competitive industry.

Key Accomplishments

Quickly established guidelines and processes to identify and t rain high

potential candidates, incorporated employment testing procedures to

i mmediately decrease employee tu r nover by 70%, which established the

d ivision as the 3 rd m ost productive operation in the count ry.

Drove aggressive sales and closing strategies to recapture lost revenue and customer

cancellations, built customer satisfaction scores by 18% and implemented a CRM web-

based system to t rack sales activity, eliminate paper formats and provide “real time”

access to customer information for maximized production.

Shea Homes T r ilogy, Corona, CA (2002 to 2003)

Sales

Sold of over $32M M in annual closings; and helped in implementing a familia r sales

t raining program that revised sales strategies.

Assisted in t raining sales force “The 7-Habits o f H ighly Effective People”

C entex Homes, Corona, CA (1990 to 2001)

V ice President of Sales and M a r keting

Began position as a Sales Representative and secured promotion to Sales Manager (1993), and

subsequently to Vice President of Sales and Marketing (1994).

Led business and employee development initiatives for one of the largest Centex division in the

country; oversaw day to day sales and design center operations, created a culture of continuous

learning, adapted sales development and t raining to the changing market, resulting in a high

performance team which paved the way for 7 sales representatives to gain promotions to VP

position.

Key Accomplishments

Member of national management team which facilitated a highly successful sales

t raining program on a national level, program was recognized for t riggering

exceptional results in sales and closings.

Named the “Most Profitable Division” in the count ry, increased earnings by 15% in the

f i rst two years.

Achieved the highest “Customer Satisfaction” indicator scores, nationwide.

Drove $167MM in annual sales, an average of 800 closings per year.

Education / P rofessional Development

University of Miami, FL -BA

University of California, I rvine, CA – Marketing Certification

Dale Carnegie –Effective Communication & Human Relations, Leadership Training for Managers

University of California, Riverside, CA – L ight Construction Management/ Building Codes

T horough Knowledge of Gaming Industry

7-Habits Training

Team & Leadership Training

Contact this candidate