Sales Representative

BONITA J. ZARUCA

**** *** ********** ***** ( Gahanna, Ohio 43230

419-***-**** ( *******@***.***

DISTRICT SALES & OPERATIONS MANAGEMENT

Accomplished sales management professional with track record of success

devising and executing targeted sales/marketing strategies to drive revenue

growth for healthcare, pharmaceutical, and medical device companies. Proven

history establishing and cultivating relationships with physicians,

specialists, clinic administrators, and key opinion leaders. Excellent

communicator and innovative problem solver, with strong presentation and

negotiation skills. Adept at indentifying critical drivers and structuring

solutions to fulfill customer needs. Skilled at attracting, training, and

retaining top-notch talent.

Account Acquisition/Retention ( Sales/Marketing Strategies ( Relationship

Management ( Market Growth

Team Leadership ( New Business & Key Opinion Leader Development (

Prospecting ( Negotiations

Product Launch ( Post-Sales Support ( Team Building ( Territory Management

( Sales Coaching

PROFESSIONAL EXPERIENCE

BOEHRINGER INGELHEIM - Toledo, Ohio & Ridgefield, Connecticut 2003-2009

Global leader in human and animal health pharmaceuticals, chemicals, and

biopharmaceuticals with $16B in sales.

District Leader/Manager

Leading 10 professionals in all aspects of Toledo district

sales/consulting operations. Directed key opinion leader (KOL) and

speaker/access programs with combined budget of ~$150K. Recruited, hired,

and trained sales talent. Devised and executed strategies to drive new

business development, increase market presence, and improve account

retention. Prepared and presented reports to senior leadership. Facilitated

compliance with federal and industry regulations.

Key Accomplishments:

. 2009 Over 100% of Sales Goal for Aggrenox and Flomax

. 2008 Top 20% in the Nation

. Experienced in Cardiology, Neurology, Pulmonology, Urology, Gynecology

and Gastroenterology

. Excel in analytical methods for teams

. Facilitated mini team learning sessions

. Orchestrated territory launch of Spiriva that resulted in #1 national

market share ranking 3 consecutive years, becoming first district to

surpass competitor product in market share.

. Achieved and sustained 94% sales team retention rate over 6-year period.

. Evaluate sales reporting solution to enhance quality and accuracy of

performance reviews.

. Directed Careers for 4 field based promotions

BONITA J. ZARUCA

( Page Two (

419-***-**** ( *******@***.***

PDI, INC. - Saddle River, New Jersey 1996-2002

Leading provider of contract sales services for the U.S. biopharmaceutical

market with more than 1K employees.

District Manager

Leading 8 professional representatives in business development, sales, and

account management activities on behalf of contract clients Pfizer and

Bayer. Served as business liaison between Pfizer/Bayer and sales team.

Evaluated client objectives to define individual and team goals for sale of

gastrointestinal, cardiovascular, gynecological, and endocrinological

products. Prepared and delivered training sessions in areas of sales,

customer service, account management, presentations, and negotiations.

Planned and managed annual operating budget of nearly $50K.

PDI, Inc., District Manager-Continued

Key Accomplishments:

. Portfolio Performance Award - 5/45

. Certificate of Achievement for Sales Retention

. GLUCOTROL XL Midwest Regional Top Division Sales Award

. Region Ranking 3/8

SCHERING-PLOUGH CORPORATION - Kenilworth, New Jersey 1992-1995

Leading pharmaceutical company with $18B in sales that merged with Merck in

March 2009.

Pharmaceutical Sales Representative

Initiated and developed relationships with physicians, specialist, and

clinic administrators to promote general practice, cardiovascular, and

gastrointestinal and infectious disease products. Managed and maintained

territory accounts. Identified and targeted prospects, preparing and

delivering product proposals and samples.

Additional experience as Territory Sales Representative-Northwest Ohio with

medical device distributor L'Nard Associates and as Healthcare Sales

Professional with MMD, Inc.

EDUCATION & TRAINING

Master of Organizational Leadership Candidate (Expected 2012)

Lourdes College - Sylvania, Ohio

Bachelor of Arts Degree

Lourdes College - Sylvania, Ohio

**cum laude honors**

Northwest Ohio Practical Nurse Training ~ Leadership Circle Profile

Certification

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