Project Manager Marketing

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Douglass Brownstone

**** *** *****

Calabasas, CA 91302

Home: 818-***-****

Mobile: 310-***-****

****.**********@*****.***

Snapshot:

Senior communications and marketing executive with wide-ranging domestic and

international leadership experience in both the corporate and consulting arenas.

Exceptional skills portfolio, with significant executive thought leadership experience. Very

strong writer, counselor, team builder and project manager with proven ability to excel in

high visibility, fast-paced environments. Multi-industry knowledge.

Experience:

7/2010 –

Director of Marketing. Strategic Healthcare Programs, Santa Barbara, CA.

• Chief Marketing Officer. Providing cradle to grave marketing and communications

strategy and implementation for furiously growing industry leader serving the

healthcare industry with real-time data intelligence solutions.

• Corporate branding, PR, executive communications, advertising, customer

development, new website development, more.

5/2009 –

Consulting: Chief Communications Strategist. Personally Cool, Oceanside, NY.

• Providing marketing, branding and communications leadership for innovative

personal products start-up launching in Q2, 2010. Equity position. Business Plan,

marketing communications and PR blueprints, hands-on product development

management.

2/2009-7/2010

Consulting: Executive Consultant. Endeavor Management, Houston, TX.

• Providing senior marketing and communications services to national

clients, including change management communications, white papers, strategy,

thought leadership program support. Worked with Union Bank on a long-term

project designing and leading change communications for the largest initiative in

the bank’s history.

5/2006-11/2008

Director, Executive Communications. J.D. Power and Associates, Westlake Village, CA.

• Responsible for executive, internal, HR and marketing communications for

one of the world’s most widely recognized brands, a division of the McGraw-Hill

Companies.

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• Strategic oversight of media relations.

• Developed speeches and presentations for the senior leadership team

delivered in North America, Europe and Asia for varied audiences, including

Korean Ministry of Materials & Components Technology, Canadian regional

economic agency, leading U.S. industry forums in such diverse areas as

healthcare, banking, automotive, travel and hospitality, homebuilding and

telecommunications.

• Managing Editor for all non-automotive content at jdpower.com (hands-on,

including blogs, videos, article creation).

• Developed and led an active global executive speaking program generating

more than $400k in revenue, working directly with conference organizers and

establishing relationships with many of the major global speaker agencies.

• Created and led crisis communications strategy.

• Drove organizational change communications in partnership with senior

leadership.

• Created marketing initiatives, strategy and collateral for multi-industry

campaigns

• Directed internal communications for an 800+ global workforce with

associates in North America, Europe and Asia. Developed and managed

publications, town halls, intranet communications.

• Created and led communications for major China acquisition.

• Strategic communications for reduction in force and executive leadership

changes.

• Wrote many communications and speeches supporting key client

relationships.

• Proactively created connections between Dave Power and Henry Waxman

with positive ramifications for J.D. Power healthcare practice.

• Cross-functional reach, called on to write anything of strategic

communications importance for the firm.

• Report to V.P. of Communications.

2/2005 – 3/2006

Director, Communications. Tekelec, Calabasas, CA (HQ moved to Raleigh, NC).

• Senior communications executive for telecommunications leader dealing with

challenges of enormous growth ($150 to $500M in four years), multiple

acquisitions and global customers/workforce.

• Investor relations communications: conceived, wrote and delivered Annual Report

and key strategic and marketing communications for the business.

• Created key marketing communications strategy and communications

• Media relations oversight.

• Created company-wide internal communications strategy.

• Responsible for strategic HR communications.

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• Delivered strategic counsel and wrote crisis and change communications, including

corporate relocation and change in CEO.

• Change Management communications.

• Community relations strategic messaging.

• Drove communications around major acquisition critical to company’s strategic

brand positioning.

• Reported to CEO (dotted line) and V.P. of Marketing.

5/2001 – 2/2005

Senior Manager, Communications. Boeing Satellite Systems, El Segundo, CA.

• Recruited to handle all communications functions for senior leadership team of

$3.5B, 7000 person division.

• Strategic marketing communications, including creation of global client publication

featuring customers in Asia, Europe and the Americas.

• Government and community relations strategic messaging.

• Media and analyst communications.

• Wrote many crisis communications for a company caught in the telecom meltdown;

including difficult union negotiations, multi-billion dollar in-orbit satellite failures and

consequent serial reductions in force (more than a dozen).

• Senior writer, crossing all functions as directed by President and senior leadership.

Speechwriting for major government and industry forums, strategic messaging,

government relations, employee and community relations, media, branding.

• Investor communications support for corporate.

• Reported to President (dotted line), V.P. of Communications/ Business Development.

3/1996 – 5/2001

Senior Manager. Lucent Technologies, Murray Hill, NJ.

• Played a central role in the launch and growth of one of the world’s most visible

corporations, spun off from AT&T. Many roles – including senior speechwriter/PR

counselor (Pat Russo, ex-Lucent CEO; Carly Fiorina, ex-Hewlett Packard CEO;

Rich McGinn, ex-Lucent CEO; many others).

• Created more than 200 speeches delivered at major trade and global forums,

including the Commonwealth Club, broadcast nationally over radio and TV on

NPR.

• Managed executive forum planning for the corporation.

• Investor relations, including Lucent’s Annual Reports (largest distribution in the

world at the time), speeches to investor forums, design of Lucent’s stock certificate

and work on the IPO.

• Created and wrote Lucent’s Environmental Annual Report.

• Conceptualized, wrote and oversaw design and production of Lucent’s flagship

company brochure.

• Communications lead for Lucent’s New Ventures group (in-house incubator)

• Managed Lucent Creative Services (in-house PR agency).

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• Wrote national advertorials, foundation communications, internal

communications, HR communications, community relations, media relations.

9/1995 – 3/1996

District Manager, Creative Services (in-house PR Agency). AT&T, Basking Ridge, NJ.

• Developed many speeches, press releases, op-eds for AT&T’s senior leadership,

including CEO Bob Allen.

2/1995 – 9/1995.

Consultant. Unisys, Blue Bell, PA.

• All executive communications for CEO Jim Unruh, including a nationally televised

address at the City Club of Cleveland.

5/1994 – 2/1995.

Director of Communications. Matilda Raffa Cuomo, First Lady of New York State.

• Wrote more than 200 speeches, op-eds (including USA Today) and videos for a

major public figure who was the key surrogate speaker for the Governor during his last

campaign.

• Led crisis communications driven by an unsuccessful political campaign.

• Supported Decade of the Child initiatives and created strategic communications in

support of New York State’s foster care reform campaign.

• Managed community relations, led coordination between state agencies, planned

campaign strategy, managed staff.

9/1982 – 5/1994.

Principal. Douglass Brownstone Associates.

• Writing and consulting for business, government, education and not-for-profit entities.

• Business clients: IBM, AT&T, American Express, Dow Jones, Merrill Lynch, NYNEX,

Alllied-Signal, Prime Computer, Honeywell and WellCare, among others.

• Not-for-profit, educational and government clients: New York State Department of

Mental Health, Ulster County Mental Health Agency, Seton Hall University, Congressman

Maurice Hinchey.

• Created environmental communications, wrote all material supporting charitable giving

campaigns, crafted internal communications strategy, handled media relations, marketing

communications, features, speeches, investor relations communications.

1980 – Present.

Author. Many books, primarily in American history and business. Works include:

• A Field Guide to America's History, Facts-on-File, 1984 (1986 paper). This book

helps the reader decipher the past history of the land by unlocking the clues contained

in the local vegetation, place names, topography, industrial history, urban

development, architecture and agriculture, among other areas.

• Island of Hope, Island of Tears, Barnes & Noble, 2003. This was reprinted

under the Barnes and Noble imprint and is sold quite widely through their stores

today. It is an oral history of Ellis Island drawn from archival sources as well as

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nearly a hundred primary interviews. A highly regarded portrait of the immigrant

experience, this book focuses on the great transitional journey that drew people

across borders, cultures and, in reality, across centuries as they came to the U.S.

• Harvesters, Facts-on-File 1987. Written as part of a series on work throughout

history, this is a panoramic and accessible exploration of agriculture across the globe

from the Fertile Crescent to modern agribusiness.

Education:

B.A. Bard College, Annandale-on-Hudson, NY. Dual major in American History/Writing.

Additional Information:

Extensive world travel, cross-cultural experience. Rusty Spanish and French.

Cyclist (retired from serious competition), runner, photographer. Married, three

children.

References: (contact numbers upon request, call only with permission)

Randy Brinkley, former president of Boeing Satellite Systems

Fred Lax, former CEO of Tekelec

Pete Marlow, V.P. of Communications, J.D. Power and Associates

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