Vice President Account Executive

Christopher H. Short

**** ***** ***** ***: ***/**5-6542

Chicago, Illinois 60646 E-mail: **********@*****.***

Linkedin.com/in/chrisshort

PROFILE

B-to-B ( Consumer ( Corporate ( Crisis ( Social Media ( Technology

Dynamic public relations professional with 20 years of experience

developing and managing communications strategies for business-to-

business, consumer, corporate, crisis, corporate social responsibility,

social media, marketing, public affairs, sustainability and community

relations campaigns.

Highlights:

. Proven and qualified success managing account teams for strategic

communications programs

. Strong program development, evaluation and management skills

. Excellent copywriting and client service skills

. Impressive team retention and recruiting history

. Adept at successfully handling crisis situations for clients

. Track record of maintaining and growing existing business

. Team oriented individual focused on staff development

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EXPERIENCE

PORTER NOVELLI, Chicago, IL, February 2010-Current

Vice President

Clients: McDonald's Owners of Chicagoland and Northwest Indiana

(MOCNI), Gold Promise, Veolia Water North America, Lucid Vision

Led the development and deployment of strategic consumer and social

media programs for the agency:

. Developed and managed day-to-day account team for MOCNI.

o Created award-winning University Frappe Challenge between

DePaul and Valparaiso pitting each school against each other

to see who could sell the most Frappe's - both schools

established 50 percent increases in their respective markets.

o Worked with owner operators, McDonald's Corporate and partner

agencies to develop fresh, innovative programs to promote new

and old products such as Shamrock Shake (Giant Shake along

Chicago River), Oatmeal, Smoothies, Angus Wraps, etc.

o Singlehandedly established MOCNI partnerships with the Taste

of Chicago, Brookfield Zoo and the St. Patrick's Day Parade.

o Led development of the MOCNI Twitter and Facebook social

media offerings.

o Oversaw local traditional and non-traditional communications

in the co-op.

o Developed and presented monthly strategic plans to the MOCNI

Board.

. Oversaw strategic development and media relations efforts for

Veolia Water North America.

o Developed strategy to launch Veolia's first of its kind Water

Carbon Footprint.

o Oversaw national and trade media relations campaigns for the

company's various programs.

o Provided trade show support including development of

messaging and media documents.

o Expanded scope of work and grew account.

. Managed post- launch campaign for Gold Promise.

o Worked closely with client to promote online video contest

showcasing company spokesperson Mr. T.

o Developed coordinated blog outreach program to promote the

company's efforts by developing a blog contest where people

could win a free Mr. T Flip Video phone.

o Managed media relations team in securing nearly 20 million

impressions.

. Created launch plan for Lucid Vision's patented marketing

technology.

o Pitched and secured the business with Lucid Vision, which was

seeded by GroupOn investors.

o Developed rollout communication plan to be launched in early

2011 for the new consumer facing technology designed to

provide the public on-the-street activation of Internet

services.

CHS CONSULTING, Chicago, IL, October 2009-January 2010

Senior Consultant

Consulted with Wisconsin-based Hiebing to work on: Culver's, Kinetico,

Oregon Chai and The Swiss Colony

Provided detailed strategies and budgets for product roll-outs, social

media campaigns and new business proposals:

. Created 2010 presentation plan for Culver's that included

Culver's Chef Tour, Concrete Mixer Recipe Contest and various

other program ideas.

. Developed social media blue print for several clients to enhance

current offerings.

CRAMER-KRASSELT PUBLIC RELATIONS, Chicago, IL, April 2008-June 2009

Vice President, Group Account Director

Clients: AirTran Airways, The University of Phoenix, Gridiron Greats

Fund

Managed and developed strategic corporate, consumer and social media

programs for communications initiatives for several industry honored

campaigns Accomplishments include:

. Developed and managed award-winning consumer and corporate

communications campaigns for AirTran Airways.

o Created comprehensive communications strategy for launch of

the airline's highly successful "Wi-Fi on Every Flight"

campaign that included public relations and social media

support leading to more than 25 millions impressions

including placements on the cover of USA Today and The

Today Show.

o Created social media strategy targeted at airline and tech

bloggers to promote AirTran's oneveryflight.com campaign as

a teaser piece to the Wi-Fi announcement.

o Worked with AirTran Airways to implement the multi-award

winning AirTranica Two campaign, which had more than 15

million impressions, featuring Danica Patrick.

o Managed ongoing earnings day schedule that included

interviews with national and local media.

o Handled day-to-day communications and strategic input with

the company's senior communications team, and oversaw

distribution of daily issues and media monitoring reports.

. Managed agency communications teams providing public relations

service to the University of Phoenix including markets in

Illinois, Indiana, Iowa, Kentucky, Michigan, Ohio and Wisconsin.

o Provided strategic insight on the direction of local market

media relations campaigns.

. Offered communications consultation and hand-on support for Mike

Ditka's Gridiron Greats Assistance Fund public relations

initiatives during the week of the Super Bowl XLIII.

o Handled Mike Ditka's appearances in the NFL media room,

including national placements on ESPN, Fox Sports and four

other national radio outlets, plus staffed major press

conference focusing on plight of former NFL players who are

unable to pay for the medical services they need.

GOLINHARRIS, Chicago, IL, September 2006-April 2008

Senior Vice President

Clients: The Dow Chemical Company, Coors Brewing Company

Developed and created high level communications programs for global

communications initiatives that included award winning public

relations campaigns. Accomplishments include:

. Develop and manage award-winning strategic communications

campaign for the Dow Chemical account.

o Established ongoing earnings day schedule that included

interviews between Dow Chemical CEO Andrew Liveris and high

profile media such as The Wall Street Journal, Financial

Times, Bloomberg, Reuters, Dow Jones/MarketWatch and CNBC.

o Organized and oversaw global media relations efforts around

Dow's joint ventures including deals with The Petrochemical

Company of Kuwait, The National Oil Corporation of Libya,

Chevron Phillips Chemical, Saudi Aramco, The Shenhua Group

and Crystalsev.

o Provided strategic input and support for Dow communications

including large scale events like The Blue Planet Run, a

global run dedicated to bringing increased awareness to the

plight of the world's diminishing water supply.

. Provided strategic guidance and oversaw media relations and

corporate social responsibility program for Coors Brewing

Company, the brewer of leading brands CoorsLight, Coors Banquet

and Blue Moon.

o Developed a corporate sustainability strategy focused on

the company's water, energy and recycling efforts.

o Created the Coors Sustainability Snapshot -- a bi-weekly

update on global headlines, competitor news, and political

ramifications of legislation and key events.

CUSHMAN/AMBERG COMMUNICATIONS, Chicago, IL, September 1996- August 2006

Senior Vice President/Ownership Team

Clients: U.S. Cellular, Illinois Department of Transportation, The

Solae Company, Mastro Auctions, Costco, Chicago Fire

As part of ownership team, created successful strategies for national

and local clients and handled all internal staff education programs

for my award-wining account teams. Accomplishments include:

. Developed and managed execution of national and local U.S. Cellular

consumer outreach programs via community and media relations programs

over a seven year period, including:

o Launched U.S. Cellular in the Chicago market, organizing a high

profile press conference with Mayor Richard M. Daley and celebrity

spokesperson Joan Cusack to introduce the company.

o Managed free U.S. Cellular sponsored Goo Goo Dolls concert at the

Chicago Theatre

o Led development team to partner with the City of Chicago's Office of

Special Events leading to partnerships with the Taste of Chicago and

Air & Water Show.

o Managed the communications relationship between the Chicago White Sox

and U.S. Cellular in re-naming the baseball field and managed the

highly successful World Series Trophy Tour.

o Created and developed communications programs for all partner agencies

to carry out consumer facing programs in their individual markets

. Oversaw and managed the communications campaign around the Illinois

Department of Transportation's Dan Ryan reconstruction project which

included media relations, community relations, advertising and the

development of marketing materials.

. Provided strategic guidance and oversee national media relations

efforts for The Solae Company, the largest soy ingredient

product manufacturer in the U.S., achieving 207 million media

impressions in 2005.

. Supervised and directed all national media relations efforts on

behalf of Mastro Auctions, the nation's top high-end

collectibles auction house, managing a press conference at

Lambeau Field for the return of Jerry Kramer's stolen Super Bowl

I Ring which garnered more than 300 national placements.

. Managed all local and regional public relations campaigns for

The Home Depot including store openings and media relations

appearances for company experts.

. Oversaw the communications campaign to introduce the first urban

Costco to the Chicago area, working closely with the Mayor's Office of

Work Force Development to roll out the campaign.

. Developed communications strategy for the launch of the Chicago Fire,

the City's MSL team, including a major launch event at Navy Pier on

October 8 on the anniversary of the Great Chicago Fire.

PRESCOTT, HEALEY & ASSOCIATES, Chicago, IL, February 1996- August

1996

Senior Account Executive

PREFERRED CLOSURES, INC., Northbrook, IL, July 1994- December 1995

Director of Marketing Communications

MINKUS & DUNNE COMMUNICATIONS, Chicago, IL, January 1992- June 1994

Senior Account Executive

KEMPER SECURITIES GROUP, Chicago 1991

Corporate Communications Assistant

WFLD, FOX-32 TV, Chicago 1990

Production Assistant

EDUCATION

B.S. in Public Relations - Illinois State University, 1990

Double Minor - Economics and Sociology

VOLUNTEER

. Serve on board of Seminole Football Parents Association; also

publicist

. Serve on board of Wildwood Park Advisory Board; also publicist

. Serve as pro-bono publicist for Wildwood Magnet School

. Coach youth baseball, football and basketball

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