Manager Marketing

Sheri K. Osborn 408-***-**** ? *********@*****.***

*** ***** *' Alene Way ? Sunnyvale, CA 94087

Senior Executive

Accomplished senior executive combining expertise in strategy, business

development, product marketing, and branding within startup and mature

companies alike. Delivers growth by creating a vision for early-stage and

emerging technologies and leading businesses to reach corporate objectives.

Drives market visibility and drives innovation by devising and executing

business, branding, and sales plans to build demand and eliminate

obstacles. Pursues opportunities in new, saturated, and vertical markets,

leveraging experience in public/private sector.

Additional core competencies include:

Licensing / Business Negotiations Team Building

Development

Strategic Planning Funding Training/Development

PresentationsPublic /

Private Alliances

Product/Brand Positioning Market Entry / Expansion Resource Control

Professional Overview

CEO ? Mineseeker Operations, Inc. - US Subsidiary of Mineseeker UK Ltd.

2009-Present

Formulated US business model and corporate infrastructure for early-stage

subsidiary, building team of interim operational executives to set up

benefits and payroll; select operational space suitable for ITAR clearance

requirements and negotiate leasesincluding CFO and VP of operations;

selected operational space and negotiated leases. Proved vital in

delivering series A funding presentation and negotiated vendor technology

contracts for HD video, ground penetrating radar, IR/EO sensors, and image

processing software.

< Transformed concept aerial surveying technology into a geo-based emerging

solutions, collaborating with worldwide subject matter experts to bring

solutions to market.

< Developed export strategy and formed alliances with first and second tier

defense contractors, such as Raytheon, NASA, Lockheed Martin, SAIC, and

Northrop-Grumman, to acquire multimillion-dollar technologies.

< Currently focusing on securing contracts with governments and NGOs in

Israel, Egypt, and Croatia to identify and reduce minefields via aerial

surveying technologies and services.

Interim VP of Marketing & Business Development ? OneAccord Corporation

2006-2010

Operating at Counseled -C-level executives in developeding top line revenue

growth branding/sales strategies for companies with up to $1B in revenue in

diverse sectors including manufacturing, finance, health, services, and

consulting.

< Architected alternative clean technology solution to coincide with DoD

desert combat theater needs, devising new business plan and advising

inbegan series A funding strategy for market release by pursuing DARPA

and Department of Energy (ARPA) as well as obtaining R&D university

faculty support.

< Produced long-term business strategies, organizational expansion plans,

and resource plans for sensor technology company; capitalized

onuncovering non-DOD opportunities federal and state government entities

such as with the EPA and Department of Transportation.

< Led enterprise B2B and consumer social media projects for multiple

companies, creating plan and forming virtual teams to lift web presence

via e-commerce capabilities and web strategies.

Sabbatical 2002-2006

Held roles in non-profit sector while obtaining MBA degree; completed

international studies in Japan and Brazil as well as wrote thesis, "Best

Practices in Software Development at Adobe Systems, Inc."

."

Continues...

Sheri K. Osborn 408-***-**** ? *********@*****.***

Page 2

Professional Overview

Senior Director - Application & Service Marketing ? BroadVision 2000-

2001

Headed product marketing, global field operations training, and support for

$400M product portfolio including portal, B2B/B2C commerce, e-billing,

procurement, and supply chain products. Directed ___-13 person team and

operated $_2M___ budget with matrix responsibility for $14M marketing

budget; managed analyst and pundit strategy.

< Orchestrated core, unified product strategy to position company as end-

to-end solution provider; interfaced with engineering team to identify

product synergies and for expansionexpand products into non e-tail

markets.

Group Director - Solutions Marketing ? MicroFocus 1999-2000

Bridged $200M enterprise application product portfolio with Internet

technologies to capitalize on new business opportunities for mainframe/UNIX-

based COBOL development tools, applications, and consulting services; key

products included NetExpress, MicroFocus Server, and Enterprise Express.

< Identified transition plan for companies in vertical markets,

consulting with C-level IT professions in $B organizations regarding

demonstrating security and access benefits mingration issues as well

as creating launch strategies to engage financial, healthcare, and

telecommunications verticals.

Group Product Manager ? Adobe Systems, Inc. 1998-1999

Orchestrated action plan to enter new markets for Adobe products outside of

graphic design and print publishing by identifying useful business oriented

product features such as data security, editing, and webpage conversion.

< Crafted product line expansion strategy from Acrobat Reader and

Acrobat to include Adobe client products, enterprise service products,

and expansion of the PDF file specification.

< Raised revenue $150M in three years; drove vertical penetration via

specialized launches for biotech, government, and financial services.

Business Unit Marketing Lead ? Symantec 1996-1998

Oversaw marketing department and agency relationships for company's

Internet tools including Visual Caf Java Development tools, Visual Page

Web Page Creator, and Visual Caf Enterprise Server.

< Created demand and market space for antivirus products with following

successful launch of Java tools.

< Developed launch and branding strategies to differentiate Java

products from core competitive offerings, catapulting products from

last ranking to leading position for two consecutive years.

< Positioned company as Internet player against large competitors, such

as Microsoft, Sun Microsystems, Borland, and Sybase, lifting division

revenue from $1M to $11M and boosting media exposure.

Business Development Manager ? Visioneer 1995-1996

Devised Internet application integration strategy as well as negotiated

multimillion-dollar software licensing agreements and co-op marketing

programs with Netscape, AOL, Microsoft, Adobe, and Novell.

< Negotiated reduction in major software license for Visioneer from $12M

to $1.5M.

Held prior role as Regional Training Manager with ExecuTrain, providing

training in C languge and application technology to large organizations

such as AT&T and the US Army. Previously held position as Training Manager

with Software Publishing Corporation.

Credentials

Master of Business Administration-Pepperdine Graziadio School of Business

Bachelor of Science in Management Science-Georgia Institute of Technology

Board Memberships: Taproot Foundation & Pepperdine Graziadio School Alumni

Network

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