Manager Sales

Eric T. Osgood

**** **** *** ** *******, WA *****

mobile: 206-***-****

****.******@*****.***

Professional Summary:

A strategic professional with extensive skill developing and executing

media programs based on consumer insights. Versatile media manager with

considerable experience planning national and local campaigns involving all

media types including traditional, digital, and non-traditional.

Core Competencies:

Strategic thinker Skilled negotiator Savvy communicator Innovative

thinker Work collaboratively to drive cross-functional teams to develop

inventive programs Ability to present ideas to various levels of an

organization and gain support for initiatives Effectively manage multiple

priorities to deliver high quality results

Key Contributions:

* Initiated an innovative media strategy to expand consumer awareness of

MegaMillion's jackpot totals for the Washington Lottery, increasing

flat sales for the established game by $20 million annually.

* Lead collaboration across agency disciplines to create an original

creative-media program for a Scratch ticket promotion for the

Washington Lottery. Campaign results for consumer participation

exceeded client's goal by 40%.

* Developed reporting tools to collect and analyze data in order to

optimize campaign performance for online educator Capella University,

reducing acquisition costs by 15%.

* Negotiated with business media publishers to craft a unique, multi-

tiered program for technology company Broadcom, reducing annual media

expenditures by 25% while obtaining valuable assets to use for

promotions.

* Developed a creative media strategy for increasing consumer awareness

of Texas Instruments' DLP technology. Able to demonstrate results,

leading to the client increasing annual media spending by 500%.

* As the Senior Media Manager, streamlined media planning and buying

processes leading to a promotion and the expanded role as a Marcom

Manager.

Work History:

Cole & Weber United 11.2003 - 10.2010

Connections Planner (Media Supervisor)

Accounts included Washington's Lottery, Capella University, Boeing

Recruitment, Texas Instruments, Gardenburger, Broadcom, and Fireman's Fund

Insurance Company.

Lead Washington's Lottery through the adoption of online media by crafting

a multi-media plan that incorporated best use traditional media with the

engagement opportunities of digital media.

Created and executed a consumer oriented multi-market media strategy for

Gardenburger incorporating traditional, experiential, and social media

leading to high consumer participation at events and reinvigorating the

brand.

* Increased awareness of Texas Instrument's DLP technology among television

shoppers through "total coverage" of all sources of consumer electronics

information online including social media, search, e-tailers, and review

sites.

Gathered and interpreted demographic, competitive, and media data to

develop a select market, multi-media recommendation for Capella University.

Post-campaign results showed substantial increases in brand awareness and

inquiry activity within the selected markets.

Implemented media briefing, planning, and approval processes for Boeing

Recruitment advertising, improving recommendation quality, reducing

planning time, and eliminating accounting discrepancies.

Developed a standard disaster-response program, streamlining the media

planning process and allowing Fireman's Fund Insurance to be in market with

claim information for consumers immediately following a disaster

occurrence.

Supervised, trained and reviewed agency personnel. Provided detailed

action plans regarding performance and talent development.

Fluke Corporation 11.1999 - 08.2003

Marcom Manager/Senior Media Manager

Developed and managed national media plans with emphasis on business-to-

business print, direct mail, and online advertising.

Consolidated the advertising of five different product groups in to one

corporate media plan allowing a consistent market presence while reducing

media costs by 40%.

Managed the development of various marketing materials including

advertisements, direct mail pieces, and new product announcements.

Worked with retailer partners to develop plans and deliver materials for co-

marketing opportunities. Responsibilities included writing technical copy

for promotions and point-of-purchase displays.

Think New Ideas formerly Herring/Newman 05.1993 - 04.1999

Marcom/Senior Media Manager

Researched and identified appropriate media solutions fulfilling client

needs for awareness, response, media savings, etc.

Organized and issued quarterly and annual reports to corporate clients

reviewing advertising activity, expenditures, and competitive advertising

activity.

Managed advertising budgets and executed national advertising purchases.

Negotiated national advertising rates.

Fostered and maintained strong relationships with media representatives.

Education:

MBA

Seattle University, 2006

B.A Degree in Communications, Advertising emphasis

University of Washington, 1992

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