Sales Manager

April Strait

SHERRILL, NY ***** ( (C) 315-***-**** ( *******@*****.**.***

( Sales / Territory Manager (

Energetic and driven leader with 12+ years experience exceeding quota and

delivering best-in-class service in highly competitive industries such as

banking, finance, retail, and broadcasting. Certified hands-on trainer and

coach who leads by example, inspires confidence, and builds high-performing

and committed sales teams. Consistently awarded for demonstrating

excellence in sales, customer service, and value add.

Key Competencies

New Business Development Cold Calling

Staffing/Training/Team-Building

Referrals/Prospecting Account Management

Sales Forecasting

Audits/Compliance Presentations

Contract Negotiation

Sales Management Quality Assurance

Account Acquisition/Expansion

Client Relationship Management Expense Control

Post-Sales Support

Selected Accomplishments

. HSBC Beneficial: Led branch to finish #7 out of 820 nationwide, despite

economic downturn in 2008. Named #1 Branch Manager out of 322 in 2006.

. Sunset Mortgage: Averaged $10K per month in product sales vs. $5K goal.

. Eagle Chevrolet: Set up new department that catapulted car sales from

zero to 20 each month.

. Kopy Kat Copy Center: Tripled the amount of sales within 3 months of

hire, from zero to $3K per month.

. Fucillio Lincoln Mercury: Ranked Top 3 in sales each month for 2 years,

with 98% customer satisfaction ratings.

Professional Experience

MetLife, Syracuse, NY

September 2009 - Present

FINANCIAL ADVISER, REGISTERED REPRESENTATIVE & INVESTMENT ADVISER

Consult with Clients to identify their long term goals, review their

current situation and assist them in attaining their goals. I accomplish

this by gaining their confidence and then recommending the best combination

of financial instruments that match their goals.

HSBC BENEFICIAL, Oneida, NY

2003 - 2009

Consumer Lending Department for HSBC for refinances of mortgages and

auto/personal/equity loans

VICE PRESIDENT & BRANCH SALES MANAGER (2005 - August 2009)

ACCOUNT EXECUTIVE (2003 - 2005)

Establishes monthly loan goals and train/empower staff to exceed quota in

both loans and life/disability insurance. Identifies customers with

additional potential and develops action plans to expand relationships.

Cultivates relationships with local businesses to obtain rights to supply

financing needs to their customers via sales contracts. Develops, expands,

and manages consumer and business accounts. Oversees daily activities of

branch with $68M in receivables, including account entry reconciliation,

daily/monthly/quarterly and annual audits, and state/federal regulation

compliance.

. Assumed control of branch and increased receivables from $23M to $68M+.

. Exceeded goal by minimum of 200% each month.

. Grew insurance sales from 19% to monthly average of 92% for the last 3

years.

. Raised quarterly customer satisfaction rating from 64% to 96.2; never

dropped below 90%.

. Enhanced retention of payoff requests monthly from 20% to 71%.

. Chosen to serve on committee to train new account executives.

. Awarded for outstanding performance and leadership; named to President's

Council for 3 years.

SUNSET MORTGAGE, Saratoga, NY

2002 - 2003

Provider of broker originated mortgages

SENIOR LOAN OFFICER

Promoted mortgage products to targeted customers in New York City,

emphasizing both immediate and long-term needs. Obtained leads from County

office, ran credit checks, cold called customers, and pitched proposals via

phone. Drove and managed process from first contact through closing with

title company.

. Surpassed goals by 200% every month for fees brought into company.

. Appointed Team Leader for solicitation; held morning training classes for

25 reps focused on coaching, role-playing, and overcoming objections.

EAGLE CHEVROLET, Johnstown, NY

1997 - 2002

New and used car sales

SPECIAL FINANCE MANAGER

Devised strategies to increase sales and delivered training and coaching to

sales force. Analyzed credit and financial information of clients to obtain

financing to purchase vehicle of choice. Established ongoing relationships

with banking partners to ensure adequate funds available to clients.

. Spearheaded development of new department catering to credit-challenged

clients and formed relationships with no credit needed banks.

. Within 8 months, grew monthly sales from zero to 20 vs. projected 10.

GALAXY COMMUNICATIONS, Albany, NY

1997 - 1999

Locally owned and operated radio company covering Syracuse and Utica-Rome

markets

SALES & MARKETING CONSULTANT

Generated sales of airtime for WKRD Extreme Rock and WRCZ Classic Rock

stations. Wrote 60-second commercials and assisted clients with marketing

needs. Active participant in company and client promotions and special

events.

Additional Sales Experience

. Sales & Lease Consultant, Fucillio Lincoln Mercury

. Outside Sales Representative, Kopy Kat Copy Center

Education / Certification

Series 6, Series 63 and Series 7 Certifications

High Performance Leadership and Coaching Certification

Certification Manager for Prospective Managers

FLSA Certified for Exempt and Non-Exempt Employees

Clearing Selling Solutions Course

New York State Notary License

New York State Life, Accident, and Heath Insurance Agent/Broker License

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