Management Marketing
Resume:
DARCI GARIN
North Branch, Minnesota 55056
*****.*****@*******.***
Summary:
Dedicated professional with experience in marketing communications and
analysis. Well developed communication and technical skills with excellent
reputation for professionalism, competence and ethics. Areas of expertise
include:
Project management Business analysis
E-mail marketing/Social Media Query tools
Event coordination Ad-hoc reporting
Customized presentations Budget/control
Direct mail Relationship management
Experience:
Decopac, inc. - Anoka, MN October 2008 -
Present
-Marketing Coordinator/Analyst
. Manage and track product submissions for each phase of development
including negotiating with licensors such as Disney, Nickelodeon, Marvel
for approvals resulting in on time, on budget product launch
. Manage and maintain website content ensuring up to date and accurate
information is portrayed on both the business to business and consumer
websites
. Create and execute email marketing campaigns aiding in new product launch
and promotion of existing products
. Manage schedules and work flow for cake decorators to ensure cake designs
are completed in a timely manner
. Create and distribute monthly product press releases for bakery industry
trade publications and licensors aiding in product promotion
. Manage photo shoot process for annual catalog and seasonal brochures
including scheduling and coordinating product shots for efficient use of
photography
PEARSON - Shoreview, MN 1995 - 2008
-Sales Communications/Regional Marketing Specialist
. Managed, executed and measured regional and state sales and marketing
communication initiatives that contributed to achieving revenue and
market growth
. Consistently met deadlines while managing several projects
simultaneously
. Managed and met budget requirements while directing and executing all
stages of marketing project management resulting in on time, on budget
project completion
. Promoted and implemented e-marketing tactics as a major communications
tool to enhance effectiveness in reaching customers
. Developed PowerPoint presentations for product launches augmenting
product promotion
. Maintained corporate branding guidelines and product image throughout
all promotional material to ensure consistency of message and promote
brand
-Marketing Data Specialist
. Assisted in successful territory and product management and analysis
through ad-hoc reporting with Crystal Reports
. Designed and implemented monthly reporting process for management
resulting in effective regional analysis
. Participated in reporting, analysis, and planning of annual territory
reconfiguration process
. Managed and executed territory realignment process annually or as
required throughout the year
. Created sales history mailing list program resulting in efficient
collateral and catalog mailing process
. Participated on design team responsible for creation, development and
execution of contact management program resulting in more efficient
territory/contact management
-Telemarketer
. Consistently exceeded management call/day requirement contacting new
or existing customers in assigned states
. Facilitated revenue growth through effective lead generation by cold
calling customers to promote new or revised educational products
. Managed and coordinated mailings to new and existing customer base to
educate client and generate revenue
Education:
University of St. Thomas Opus College of Business, Mini Master of Marketing
Management, December 2008
University of Wisconsin-Oshkosh, Bachelor of Business Administration with a
double major in Marketing and Management Information Systems
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