Sales Marketing

Amy Muraoka

*** ***** ****** #***, *** Diego, CA 92101 . Ph: 808-***-****

**********@*******.*** . www.linkedin.com/in/amymuraoka

Experience

**** - **** **** ** ******

Honolulu, HI Ranked #1 on Forbes list of America's Best Banks

Direct Marketing Administrator

. Completed 42 direct mail projects in alignment with broad

strategic business objectives.

Responsible for synthesizing the needs of internal business

partners and translating goals into optimal direct marketing

programs that met budget and timing requirements.

. Collaborated with cross-functional team to clarify objectives,

identify target customers, and execute campaigns. Monitored,

analyzed and reported performance. Translated results into

learnings with recommendations for improvements in both

methodology and creative.

. Drove growth in customer base: Led a direct mail campaign

supporting the launch of a new division for the commercial

deposit management department which resulted in over $32

million in new loans. Developed and launched a pilot referral

program targeting the bank's most lucrative consumer clients

which exceeded campaign goals by 176%.

. Selected by management to serve as dedicated liaison across

multiple departments on a company-wide initiative. Assessed

efficiency of the bank's current forms environment and

evaluated new technologies to streamline processes within the

organization.

2003 - 2008 ALTRES, Inc.

Honolulu, HI

A leading provider of HR management services, including payroll

and benefits administration

Marketing Specialist

. Managed all of the marketing and advertising for the top four

business units across the state of Hawaii. Responsible for

managing agency partners in the implementation of marketing

programs to drive recruitment for HR services across various

media including print, online advertising, event marketing,

and direct mail.

. Defined campaign success metrics. Tracked, analyzed, and

interpreted campaign results to make strategic recommendations

for continuous year over year improvement.

Direct Mail & eMarketing Specialist

. Established the company's first eMarketing strategy by

launching email marketing campaigns for the top two product

lines.

. Created profiles for target customers. Acquired customer

lists to build a new database for sales team. Led sales force

training on how to mine database to identify prospects.

2001 - 2003 Cosmo Enterprise, Inc.

Honolulu, HI

Hawaii's largest supplier of digital media management and

production services

Sales & Marketing Manager

. Managed new customer acquisition initiatives using direct

mail, print and trade shows to build awareness with target

customers. Responsible for campaigns end-to-end starting with

concept development through planning, production, budgeting,

and management of project timeline.

Education

1996-2001 University of Hawaii, Manoa

Honolulu, HI

B.A. Speech, 2001

Skills

. QuarkXPress, Adobe Creative Suite (Photoshop, Illustrator,

InDesign, and Acrobat)

. Microsoft Office (Word, Excel, Publisher, PowerPoint,

FrontPage, SharePoint, and InfoPath)

. CRM Software (Frontrange Goldmine, Salesforce.com)

. Certified eMarketer by the eMarketing Association

Personal

. Graduate of Bank of Hawaii's management program: Pathways to

Professional Excellence

. Prot g of Ingage Mentors Executive Mentorship Program

. Volunteer for Big Brothers, Big Sisters of Hawaii

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