fran johnson abh02d@r.postjobfree.com
**W*** Willow Lane Warrenville, IL 60555 (815)
CREATIVE SERVICES/ART DIRECTOR/ASSOC. CREATIVE DIRECTOR
Design Direction & Production / Strategic Planning / Web-based & Graphic
Design / B2B & B2C Vendor & Client Relations / Advertising & Marketing /
Performance Improvement / Budgets
I am a dynamic, uniquely talented media and design expert that applies
artistic and strategic talents to brand and expand product and
organizational images. My project experience has generated successes for
companies in publishing, software, banking, hospitality, health care, heavy
equipment, construction, electronics and more.
Directing intricate media campaigns, I drive the creative process from
concept and application to national and global promotion. A strategic
problem solver, I design and implement project completion processes that
meet business deadlines and capitalize on the capabilities of artistic
personnel. My skills include:
o Conceiving and developing strategic and savvy multi-media advertising
campaigns
o Mentoring and honing the talents of up and coming design professionals
o Coordinating across departments to meet accelerated creative deadlines
o Conceiving, repairing and building brands
o Directing all facets of design and production for monthly publications
I earned a BS in Comprehensive Arts from Illinois State University. A blend
of media and design experience, creative vision and the ability to leverage
advancements in graphics technology have led to my continued success in
both corporate and agency work environments.
Software Proficiencies: QuarkXPress, Illustrator, InDesign, Photoshop, Font
Reserve, Extension Suitcase Fusion, Adobe Acrobat Professional, Adobe
Bridge, Flightcheck, Roxio, Robohead and all Microsoft programs.
SELECTED ACCOMPLISHMENTS
Applied latest graphics technology. Hired by FTD to revamp graphics
department while working in direction with four diverse department heads.
Improved design capabilities with the application of new software. Brought
numerous outsourced tasks in-house, saving $500K+ in the first year.
Expanded available services, thus improving existing client relationships
and driving new business.
Streamlined work flow. FTD designers were inundated with projects without a
work flow prioritization process. Created a project coordination program
that received immediate approval from management. Implemented the cross-
departmental process within five months, increasing design productivity by
80%.
Improved agency systemization during rapid expansion. Hayes Marketing
worked with many freelance artists and was not organized or prepared for
the inundation of new clients. Set-up a server and cataloging system,
training staff and clientele on its capabilities and functions. Took on
three new projects with zero client complaints.
Maximized resources. A large percentage of Studio A's revenue came from the
publication side of their business. Implemented a project assignment
process to maximize the availability of the six staff designers.
Accommodated a large expansion in the publishing business while taking on
25 new projects with complex design needs.
CAREER HISTORY
Art Director/Creative Services Manager, FTD International, 2007 to Present.
A multi-million dollar floral marketing company. Directed five designers in
the creation of all graphics applied to FTD web presence, print, trade show
and POP displays. Defined work flow process that decreased project
production time an average of 50%.
Art Director, Studio A Advertising, 2005 to 2007. Long standing advertising
and publishing agency. Supervised design, production and quality assurance
for both divisions of the agency. Oversaw 10 employees and large project
budgets. Produced monthly publications, while simultaneously directing an
average of 20 on-going projects.
Creative Services Director, Hayes Marketing, 2004 to 2005. Marketing and
promotions services company specializing in manufacturing organizations.
Managed planning and agency design activities. Created annual reports,
brochures, websites and international business reports. Set-up intricate
graphics server access system.
Earlier: Art Director, Cratty & Company. Art Director, Heinzeroth &
Associates. Owner, Fran Johnson Design.
Additional: I am a fine arts oil painter, skier and hiker. I've served as a
board member for Mothers Establishing Life's Direction, helping teenage,
unwed mothers.