ROBERT E. GRIMM

***** *. *********** **** . ******, IL 60031 . 847-***-****

SUMMARY OF QUALIFICATIONS

Nationally award-winning marcom professional with 14

years of experience leading corporate

marketing, integrated brand marketing and internal

communication initiatives for

multibillion-dollar healthcare company.

Development of communication plans for new product

launches and existing products.

Collaborated with brand teams to develop communication

strategy and executable tactics

that generate awareness, foster interest, develop

product use and effect brand loyalty.

Led marketing communication efforts for 15 product

launches of proprietary brands and B2B

partnerships as a marketing communications

manager/senior manager. Included in the efforts

were positioning workshops, market segmentation

strategy, campaign development and

execution. Communication spend in excess of ten million

dollars with sales for all products

and services exceeding $2.0B in 2010.

Establish and measure communication objectives that

deliver compelling, cost-effective

creative solutions that drive sales and impact market

share.

Over 20 years of experience with the creative process

(from positioning, concept and message

development, market research, through execution).

Direct staff management, including: art directors,

senior graphic designers, interactive

designers, copywriters, web developers, traffic

coordinators, photographers, illustrators

and administrative assistants. Staff management also

includes yearly performance reviews,

staff development and training.

External creative resource management (including

evaluation and selection) of advertising

agencies, PR firms, corporate branding firms and

interactive firms.

Media strategy and planning, coordination and execution

of print and online media plans that maximize spend

and extend brand messaging.

Management of convention branding efforts for more than

20 annual shows.

Extensive photo shoot art direction and print buying

(from 1/color to 4/color and beyond).

Proficient in Word, PowerPoint, Excel, Quark, InDesign,

Photoshop and Illustrator.

EDUCATION

B.A., Visual Communications Design, Southern Illinois

University at Carbondale

PROFESSIONAL EXPERIENCE

Hospira-Senior Advertising Manager 2004-November 2010

(Hospira was result of 2004 spinoff of Abbott Laboratories

HPD division)

Responsible for directing marketing initiatives for new

product launches, re-launches and

existing products. Interaction with senior management to

brand manager level marketing

personnel. Developed communication strategy and plans for

entire business units and

individual brands. Produced and directed: concept

development, message platforms,

segmentation strategy, media planning, execution of all

tactics (sales aids, direct mail, journal

advertising, online, etc.), external advertising agency

selection and partnership development,

staff and budgetary responsibilities, internal creative

group management, sales training material

print production and distribution of promotional material

to the sales force. Led development of

new online web portal for sales force in 2010 that

consolidated multiple/fractured resources into

a single point of contact. The expected goal was $40

million of incremental sales. As of

November 2010 sales were slightly ahead of plan.

Abbott Laboratories-Advertising Manager & Creative

Services Director 1996-2004

Primary duties included partnering with proprietary brand

teams to execute communication plans and marketing

tactics. Managed all print and media promotions, including award

winning

journal campaigns for a number of products and services.

Managed the InHouse Design Group

(copywriters, graphic designers, multimedia designers):

departmental budget over $1 million,

staff management, resource deployment/project allocation

and coordination, art direction,

performance reviews and print quality assurance.

Illinois Institute of Art-Design Instructor (College Level-

Concurrent with 1998-1999)

College level graphic design instructor (night classes)

focusing on graphic design fundamentals

and typography. Developed curriculum, lectures and

assignments for college students studying

for Bachelor of Fine Art degree. The purpose of The

Illinois Institute of Art is to provide quality

higher education for students seeking careers in applied

arts, media, and design professions.

StudioNorth-Art Director 1994-1996

Responsible for creative solutions (concept through

production) on a wide range of promotional

needs for national client base, including: Ameritech,

Abbott Laboratories and Amoco Oil.

Supervised staff/project work of junior art directors and

graphic designers. Led creative teams on

communication plans, campaign development, executable

tactics of product brochures, direct

mail programs, websites, journal ads and identity

development.

(Professional Experience Continued)

Publications International Ltd.-Art Director 1991-1994

Responsibilities included cover-to-cover publication

development and design, directing internal

graphic designers, external photographers, illustrators,

copywriters and photo editors. Project

type primarily included sports and children's

publications, from hard cover coffee table editions

to magazine format to small paperbacks. In addition,

created collateral material, posters and POP

in support of sales force.

Baker & Taylor-Graphic Designer 1988-1991

Graphic designer position included development of

promotional material for the release of

motion pictures on video by major film studies including

Paramount, Disney, MGM and

Warner Brothers. Project types including ad slicks,

posters, product mailers and invitations.

SPECIAL AWARDS & RECOGNITIONS

2010 Rx Award for Voluven campaign

2009 Rx Award for VisIV campaign

2007 Journal Advertisement Gold Medal for Ondansetron

Media Campaign

2006 AJHP Publication Gold Medal for Propofol Campaign

2001 Pharma Executive Silver Medal for One2One Campaign

2000 CTI Design Excellence Award, Silver Star

1998 International Gallery Design Award, Gold Medal

References and additional professional experience information

provided in person.

Contact this candidate