Manager Electrical
Resume:
Pete Barkey
*******@*******.***
CAREER SUMMARY
Communications and Public Relations professional with extensive experience
in high tech, energy, automotive, brand, education, and health care - in
agency, corporate, university and non-profit arenas. Proven ability to
develop and execute complex public relations campaigns - globally and
domestically -- as well as media and influencer programs. Strong
understanding of the intricacies of social media. Excellent written and
oral communications skills. Adept at counseling and supporting top
executives. Excellent track record in client relations and winning great
exposure for client. Creative, strategic and driven to success. Experienced
journalist with keen understanding of news and how to work with all types
of media. Wide-ranging knowledge of the energy landscape and policy issues
surrounding energy. Substantial experience leveraging third-party
relationships with key influencers, NGOs, and public policy leaders in
alternative energy and advanced technology. In-depth experience and
knowledge of Asian and North American markets.
PROFESSIONAL EXPERIENCE
Fuel Cell and Hydrogen Energy Association, Washington, DC
2010- June 2011
Communications Director
Responsible for developing and implementing communication and marketing
strategy for an energy-related trade organization representing more than
100 companies, universities and government agencies.
. Aligning communications, marketing and public policy strategy to
influence decision-makers in government, traditional and social media,
and other key influencer arenas
. Directed launch of a new organization, including re-branding and new
website creation as wells as traditional and social media activations
. Moving organization from a technology-driven entity to a market-
focused association, poised for large-scale commercialization of fuel
cell and hydrogen energy in multiple markets and regions
. Creating roadmap and business plan to influence, educate and engage
key decision-makers
. Developing and executing grass roots campaigns
. Internal Communications across a broad range of more than 100
organizations
. New member recruitment
General Motors, Detroit, MI 2005-
2009
Manager, Fuel Cell, Hydrogen and Electrical Infrastructure Communications
Responsible for global promotion of GM's work in fuel cells and plug-in
electric vehicles as well as electrical and hydrogen infrastructure
development to media, public policy, academia and key influencers. Also
publicized Engineering, R&D, advanced technologies, smart materials,
telematics, and infotainment.
. Lead role in managing media programs that resulted in the two highest
news-making announcements in General Motors history - the launches of
the Chevrolet Volt and GM's Autonomy Fuel Cell Concept
. Gained hundreds of millions of global media impressions for the Hy-
wire and Sequel fuel cell concepts vehicles
. Lead program manager on a large variety of global programs with cross-
functional teams from marketing, public policy, engineering, and R&D.
. Lead role in developing communication strategies that moved GM from a
follower to recognized global leader in plug-in electric and fuel cell
technologies
. Considerable experience working in China and Japan
. Managed several grass roots media and influencer campaigns in the
areas of fuel economy, E85 and other alternative fuel technologies
. Spokesperson: Extensive experience being interviewed by broadcast,
print and social media.
. Led message development/media training for GM executives and other
subject matter experts
. Supported three Group Vice Presidents and several upper-level
executives in internal and external activities, events and programs
. Responsible for a wide variety of local and global Internal
Communication channels
. Partnered with the U.S. Department of Defense on several energy-
related programs, including the Army, Navy, Marines, and agencies such
as DARPA and TARDEC
Manning, Selvage and Lee (MS&L) Communications 2000-
2005
Group Account Supervisor
. Manager-level communications pro in the Troy, MI office of a large,
International public relations agency
. Contracted to General Motors in the areas of energy, advanced
technology and alternative fuels where I operated as a Communications
Manager on a high-performing global team.
. Supervised two agency personnel, including regular reviews of their
work progress, six- month and yearly performance reviews.
. Played key role on various new business development initiatives.
. Heavily involved in a wide range of brainstorms for active agency
accounts and for new business outreach.
University Of Michigan Health System, Ann Arbor, MI
1997-2000
Communications Manager
. Shaped strategy at a major university medical center to promote
cutting-edge medical research, life-saving treatments and patient-
focused news.
. Supported and counseled executive leadership, department chairs,
section heads and other Health System leadership on a regular basis.
. Re-created and significantly increased media coverage of weekly video
news releases and video press kits
. Served as Health System spokesperson to media
. Internal Communications
WWJ Radio, Southfield, MI 1986-1997
Assignment Editor, Producer and Reporter
. Responsible for determining content, coverage and focus of assigned
stories at a major market all news radio station.
. Field and in-house reporter.
EDUCATION
Michigan State University
Bachelor of Arts - Journalism
Additional
Japanese language -- Moderate proficiency
Contact this candidate