Sales Marketing

Bhavisha Oza

**** *. ********* ****. #***, Foster City, CA 94404

Phone: 650-***-**** Email: ***********@*****.***

Profile

B2B marketing professional with a proven track record of over ten years in

increasingly responsible positions with software companies, having

accomplished strategic marketing objectives such as building awareness,

generating demand and developing long-term loyalty within the installed

base.

Skills encompass marketing strategy and planning, lead generation and

nurturing, product management, creating sales tools (datasheets, case

studies, presentations), conceptualizing and organizing webinars, website

management, marketing automation, email marketing, corporate communications

and brand management.

Experience

1/2010 to date

INDEPENDENT MARKETING CONSULTANT

. Working with a Singapore based provider of open source solutions on

their go-to-market strategy, website, branding and demand generation

programs

. Worked with Clover Infotech for their demand generation, website and

branding projects.

12/2005 to 09/2009

Marketing Manager

Instant InfoSystems, Los Angeles, CA

A. Achieved Demand Generation Goals

. Achieved the company's aggressive lead generation goals by driving

traffic to the website, planning and executing demand generation

programs such as pay-per-lead campaigns, organizing webinars and

participating in seminars/events.

. Accomplished customer loyalty and top-of-mind awareness goals by

planning and executing lead nurturing programs such as targeted email

marketing campaigns and webinars.

. Managing relationships with third-party vendors and agencies,

negotiating service contracts to cut costs while ensuring continuation

and enhancement of services.

B. Accomplished Strategic Marketing Initiatives of Product Management,

Branding and Positioning

. Successfully launched three new services within one year. Responsible

for service definition, creating datasheets (copywriting, proof

reading, production), solution spotlights and product presentations.

. Conceptualized and wrote CFPs (Call for Presentations). The company

was selected to speak at some of the largest industry conferences,

positioning the company as a thought leader in the industry.

. Created sales tools such as datasheets, case studies, solution

spotlights, product presentations, webinars and podcasts.

. Responsible for planning and executing the company's social marketing

strategy.

C. Monitoring Marketing ROI

. Analyzed key marketing metrics such as appointments scheduled by

Inside Sales, cost per qualified lead, cost per opportunity and new

customer acquisition to track Marketing ROI.

. Worked closely with the inside sales and sales teams to maximize the

return on leads generated.

. Analyzed and monitored campaign/program effectiveness.

09/2003 to 02/2005

Assistant Manager, Marketing

Red Hat, Mumbai, India

A. Successfully executed the Awareness - Appreciation - Adoption Strategy

. Responsible for planning and executing the Advertising and PR strategy

centered around building awareness and appreciation for Red Hat in the

minds of our target audience primarily CIOs.

. Consistently achieved the monthly "Visibility Index" goals for Red

Hat. Ensured regular coverage for Red Hat in India's leading business

and technology dailies/magazines by way of feature stories, article

contributions and executive one-on-ones. Personal favorite among these

was the feature story on "Linux woos Enterprises in India" in The

Economic Times, India's largest business daily.

. Achieved lead generation goals by organizing quarterly events, monthly

ad campaigns and driving traffic to the website.

B. Achieved Strategic Marketing Objectives of PR, Branding and Software

Renewals

. Responsible for planning and managing the India visits of Senior Red

Hat Executives including CEO, VP Open Source Affairs and VP Corporate

Affairs. Responsible for getting the most out of their visits through

PR and customer events.

. Built a repository of sales collateral, case studies and customer

testimonial videos.

. Responsible for defining and executing the software renewal strategy.

The objective was to develop loyalty within the installed base.

. Negotiated contracts with third party vendors and agencies.

11/1999 to 11/2001

Industry Consultant

GTL Limited, Mumbai, India

. Responsible for business development by selling Virtual Private

Network solutions, Data Center Services and Internet Bandwidth

solutions to enterprises.

. Managing key accounts, ensuring successful implementation and customer

satisfaction.

09/1994 to 08/1997

Marketing Engineer

Chicago Pneumatic India Limited, Mumbai, India

. Responsible for product management, pricing, inventory management and

sales promotion.

. Creating sales collateral, defining promotion programs and managing

events.

Certifications

Practical Product Management, November 2008

Pragmatic Marketing Inc. (www.pragmaticmarketing.com)

Powerful Communication Skills, May 2009

Rockhurst University Continuing Education Center

Education

Master in Management Studies - Marketing, 1999

University of Mumbai, India

First Class with Honors

Bachelor of Engineering - Production, 1993

University of Mumbai, India

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