Danette B. Ceriano
** **. ****’s Place ● Garden City, NY 11530
********@*****.***
OBJECTIVE:
Ambitious, personable, and accomplished 2011 college graduate with dual degrees in Business Management and Marketing and over 3 years of
experience determined to accomplish any task at hand while eagerly taking on new responsibilities at a well-respected company.
EDUCATION:
Sacred Heart University, John F. Welch College of Business, Fairfield, CT
September 2007-May 2011
Bachelors of Sciences, Business Management and Marketing, May 2011
Díseart Institute of Education and Celtic Culture Study Abroad, Dingle, IRE
January 2011
• Presented recommendations to businesses visited throughout the Dingle Peninsula to increase profits and further develop
marketing plans.
Garden City High School, Garden City, NY
Class of 2007, Honor Roll, Varsity Tennis 05-07 NY Division I State Champions 06-07
WORK EXPERIENCE:
FactSet Research Systems October 2010-
April 2011
Marketing Assistant, Intern
Norwalk, CT
• Performed a strategic analysis of the company website vs. competitors, making recommendations for improved search engine performance
and social media rankings.
• Managed client lead generation lists and qualifying sales opportunities with CRM directing to appropriate departments; supported sales
• Analyzed and monitored corporate website by tracking marketing and website metrics, referring websites, trends, etc.
• Provided support for client-facing and internal events, communicating with all levels in organization
• Engaged career centers with FactSet Recruiting by leading multiple various e-marketing, direct mail, and social media campaigns
• Maintained marketing budget, library, and both national and international orders and distributions of employee business cards
• Supported logistics in planning all marketing projects and large-scale events, such as preparation, delivery, outside vendors
Merrill Lynch June 2008-September 2010
Wealth Management Intern
Garden City, NY; New York, NY; Greenwich, CT
• Assisted with the planning and implementation of client events and seminars
• Created and distributed research reports to clients; digitized documents such as CRC’s for corporate use
• Worked at World Financial Center with multi-million dollar net worth accounts; made inquiries and made cold calls for potential client leads
• Analyzed (qualitative and quantitative) S&P 500 companies and private clients (company & consumer research)
• Created and reviewed stock portfolio updates and asset allocation models (% in stock, % in cash, performance in money, cash flow)
BTSC
May 2006-September 2006
Customer Service, Event Planning
Bridgehampton, NY
Danette B. Ceriano
30 St. Paul’s Place ● Garden City, NY 11530
********@*****.***
• Organized work force; planned / prepared business events and activities for 10 team members
ACTIVITES:
Sacred Heart University AMA Marketing Club
December 2008-May 2011
President, Co-Founder
Fairfield, CT
• Created National Awareness and obtained government support Lung Cancer by using Social Media, Online, E-Mail, Internet and Direct
Marketing Campaign; Individually interviewed and featured on CBS National News November 2010
• Led, developed, organized, and implemented all activities, events, and programs; Increased membership by over 350%
VOLUNTEER INVOLVEMENT:
Habitat for Humanity – SHU Chapter part of the ONE campaign: placed 2nd in the Nation September 2007-May 2009
Active Minds, Publicity Chair Head, Event planning /implementation - National Award-Winning 5 Star Chapter
December 2008-
December 2010
Multiple Myeloma Research Foundation, Event Planning Intern
September 2010-November 2010
References available upon request