Engineer Marketing

BENJAMIN CANDELARIO

*** ***** ****

Miami, FL. **161

Cell: 917-***-****

*****@*********.***[pic]

TECHNICAL SKILLS

Production Knowledge

. Experienced in recording, audio production and

postproduction, audio editing and arrangement.

. Skilled in MP3 QuickTime encoding Macintosh and PC

systems.

Recording and post-production

. Working/Professional experience with DigiDesign Pro

Tools, Logic Audio Pro, Digital Performer, Vision Pro,

Cakewalk, Final Cut Pro, Sonic Solutions,

. Various audio editing applications such as Sound Forge,

Wavelab, Cool Edit Pro, Bias Peak, Pro Audio, Steinberg

Rebirth, Sound Edit 16, *

MIDI / Audio sequencing

. Skilled in format conversions

. Apple Logic Pro, Kontakt, Absynth

. CD-R, Video, QuickTime, miniDV, .WAV, AIFF, and MP3

files

Office Software

. Experienced working knowledge on both PC and Mac

Platforms

. Proficient with all Microsoft Office Professional

applications

. Adobe Applications, Macromedia Applications

Languages:

. Fluent in English, Spanish

. Apprehensive Italian

PROFESSIONAL EXPERIENCE

2009- Present United Nation's Radio, New York, NY

Audio Engineer

. Radio:

Audio engineer and sound editor for various News Program

Sessions in six different languages for U.N. News Radio

using Sonic Solution, Sound Forge, Sequoia, and Radio

Man.

. Conference:

Room Sound Engineer to ensure that all audio is

delivered to

the proper translator and that all audio is recorded at

the highest quality for use in distribution and

archives.

. International Broadcast Center:

Maintained relationships with various news radio station

across the

country to feed the Live News Programs, distributed by

UN News Radio via satellite, ISDN, and Hybrid's in six

different languages.

. Recording Room:

Responsible for recording and archiving Conference Room

meetings and Events

throughout the U.N. building to 4 track tape, cassette,

tape, and Radio Man.

1997- 2009 2nd Color Entertainment/Rhythm Mix Music Publishing, New

York, NY

Artist Marketing and Promotions

. Executed all aspects of record production, including

budgeting, scheduling, hiring contractors (musicians,

composers, arrangers, recording engineers), studio time,

postproduction, pressing, distribution, and promotions.

. Managed and executed all stages of artist development,

including implementation and tracking of public

relations and promotional campaigns, securing licensing,

compilation, and remix deals, and coordinating

international tours and album release schedules.

. Allocated and balanced budget effectively by closely

auditing expenditures, developing projections, compiling

analyses, and minimizing overhead.

. Liaised between artists, lawyers, and record labels to

negotiate advances, royalties, publishing,

merchandising, and distribution deals.

. Utilized rapport with industry leaders to elevate artist

visibility by securing airplay, press acknowledgments,

chart positions, distribution channels, and club

appearances.

. Determined and exploited technologies needed to

facilitate operations, improve production, and track and

manage marketing and communications.

. Compiled and approved all label copy and artwork, from

copywriting to design to legal clearance of writers,

publishers, and samples.

. Supervised day-to-day operations including artist A&R,

record negotiations, liaising with the media and record

labels, and artist recruitment.

. Identified and monitored industry trends to determine

musical direction for upcoming records.

1993- 1997 Choice FM 96.9, London, United Kingdom

Mix Show Coordinator, Promotions Director

. Established and developed a new Friday night dance mix show

franchise to showcase talent from industry-leading artists,

producers, and DJs.

. Acted as liaison between radio and interactive teams to

assist radio producers, designers, content editors, and

field recorders with tracking, organizing, and

monitoring radio production workflow.

. Collaborated with sales, interactive, and promotions

departments to create initiatives to generate sponsors

and advertising for the show and increase listenership.

. Developed and organized specialty programming and

promotional events by scheduling recording sessions,

commissioning mix shows, and conducting interviews with

field recorders, artists, and DJs.

. Remained afloat of emerging music trends to determine

appropriate programming to align with audience demand.

. Upheld production standards and managed programming

schedule for all radio programs.

1991- 1993 AM:PM Entertainment, New York, NY

Marketing Development and Artist Promotions

. Approved and oversaw execution of artist development

campaigns including securing airplay and Billboard chart

placement, launching advertising and public relations

campaigns, and producing and distributing records and

merchandise.

. Approved and oversaw execution of tour visibility

campaigns for touring artists, including radio

interviews, venue selection, ticket giveaways, national

ad campaigns, and merchandising efforts.

. Allocated budget appropriately for all major albums by

preparing detailed cost projection reports and approving

all associated expenses such as studio costs, post

production, pressing, distribution, and promotions.

. Collaborated with leading record labels to secure co-

marketing deals such as featured artist appearances,

remixes, and compilations.

. Supervised all artist management efforts, including

contract negotiation, approval and distribution of

advances and royalties, and securing publishing,

licensing, and pressing & distribution deals.

. Developed innovative strategies to increase record

sales, chart performance, airplay, and overall artist

recognition.

. Negotiated with agents, venues, and promoters to book

international artist tours and coordinate album release

events.

1989- 1991 Capitol Records, New York, NY

National Dance Promotions and Marketing

. Strategic development and implementation of radio

promotional campaigns including selection of singles,

promotional development for each single, production of

promotional materials, monitoring performance of

singles, and management of all follow-ups.

. Executed all public relations efforts including

copywriting and executing pitches, press releases,

organizing and assembling press kits, procuring media

coverage in key publications, and liaising with media at

public functions.

. Maintained and advanced chart positions on Billboard

through persistent collaboration with all Billboard

reporting stores (retail channels) and close interaction

with national DJs.

. Conducted ongoing analyses of market conditions to track

performance of all singles, identify prime radio markets

for each artist, and monitor effectiveness of national

promotional campaigns.

. Act as liaison to artist management in coordinating

national promotion strategies with artist plans and

schedules as well as securing management and artist

approval of national promotion plans and materials.

1983- 1989 Cutting Records, New York, NY

Artist Administration and Promotions

. Compiled and distributed artists' promotional collateral

to primary record retailers and established rapport with

peripheral accounts such as skate shops, coffee shops,

and clothing stores.

. Spearheaded aggressive artists' public relations

campaign efforts by copywriting press releases and

procuring media coverage in the form of editorial

articles, press interviews, in-store appearances, meet-n-

greets, and public events.

. Liaised with artists' management companies to implement

marketing tactics, coordinate releases with national

territories, and organize publicity campaigns for new

releases.

. Upheld artist representation at all social and publicity-

related events by coordinating press coverage and acting

as main point of contact for key media players.

. Fostered substantial artist awareness by organizing

promotional events including nightclub sponsorships and

record release parties.

. Administered support to traditional and guerilla

marketing campaigns through market research and

collaboration with key distributors and retailers.

. Developed and implemented promotional marketing

objectives for radio stations and live performances.

. Lead strategic development efforts and execution of

parallel promotional projects such as TV, film,

advertising, and private label compilations.

. Performed comprehensive retail analyses to (1) compute

ROI of marketing campaigns and (2) recommend changes to

increase ROI of future campaigns.

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