Manager Marketing
Resume:
J ennifer T r u itt
**** ******* ***** **, *******, GA 30345
jt rui t *@*******.***
h t tp://www.linkedin.com/in/jenniferkt ruit t
Marketing communications professional w ith corporate and agency experience.
Marketing Management Public Relations Management Communications
P lanning Branding and Messaging A udience Analysis Content
M anagement
Copywri ting Desktop Publishing Website Management
Social Media M edia Planning and Buying Trade Event
M anagement
Integrated Marketing Competitive Analysis CRM
Ma rketing Manager April 2011 – June 2011
REACH Health, I nc., Alpharetta, GA
Provider of telemedicine solutions.
• Pitched and secured substantive media coverage in key industry t rade publications.
• Developed plan for customer onboarding and outreach programs.
• Created plan for new company website including architecture, imagery and copy.
• Managed marketing agents in the production of promotional materials.
• Collaborated with management on new marketing programs in support of corporate
s trategy.
• Enhanced company social media presence on LinkedIn, facebook and Twit ter.
Ma rketing Communications Manager September 2005 – March
I nter Metro I ndustries Corp., Norcross, GA
2011
Subsidiary of Emerson (NYSE: EMR) offering mobile computing, medication management and
clinical storage products to the healthcare market.
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Jennifer Tru itt 404-***-****
• Managed development of branding and messaging guidelines, rationalization of
organizational processes, and alignment of marketing communications programs for new
healthcare division.
• Increased market awareness through advertising, public relations and t rade show
p rograms.
• Reinforced brand through website, email campaigns, t rade event displays and marketing
collateral.
• Managed PR agents in the development of press releases, case studies and white papers.
• Managed marketing agents in the production of brochures, newsletters and data sheets.
• Counseled management on implementation of new and planned marketing strategies.
• Supported sales and channel partner communication and marketing needs.
• Planned advertising calendar and managed media placements.
N OTE: Sales and Marketing Specialist (2005-2006); Marketing Communications Manager, Flo
Healthcare (2006-2009); Marketing Communications Manager, Healthcare Division (2009-2011). Flo
acquired by Metro in 2006.
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Jennifer Tru itt 404-***-****
P rogram Assistant December 2003 – September 2005
Ma r r iott Foundation, Atlanta, GA
Nonprofit organization dedicated to developing employment opportunities for youth with
d isabilit ies.
• Prepared reports and marketing materials.
• Assisted in management of special events.
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Jennifer Tru itt 404-***-****
D i rector of M a rketing and Development April 2002 – January 2003
The Georgia Ballet, Ma rietta, GA
Nonprofit organization comprised of a professional dance company and school.
• Researched, planned and wrote grant proposals.
• Managed production of marketing collateral, direct mail and press releases
• Devised and implemented advertising sales and sponsorship renewal campaigns.
• Created and implemented board development/training program.
C AREER NOTE: P revious companies include Char Baxter Communications, an
i ntegrated marketing agency for high-technology; BBDO, a top worldwide advertising agency;
and Katz Communications, a leading broadcast media sales company.
ED UCAT ION
B.S. Telecommunication with Honors, Business M inor
University of Florida College of Journalism and Communications, Gainesville, FL
Graduate coursework towards M.S. in Information Design and Communication
Southern Polytechnic State University, Marietta, GA
Certificate in Technical Writing
Kennesaw State University, Kennesaw, GA
COMP U TER SK I L LS
MS Office (Word, Excel, PowerPoint, Outlook, Access), Adobe (Acrobat, InDesign, Photoshop)
H ONORS
Women in Technology 2008 Careers in Action leadership program graduate
TAMY Marketing Award 2007, Marketing for Growth awarded to Flo Healthcare
PRSA Certificate of Excellence 2006, Collateral Development awarded to Flo Healthcare
TAMY Marketing Award 2005, Corporate Repositioning awarded to Flo Healthcare
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Jennifer Tru itt 404-***-****
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