Sales Manager

Robyn Torell

**** ******* **. *****, ** *****

651-***-**** / 651-***-**** cell

*********@*******.***

Professional profile

An accomplished sales professional with a history of success grounded in exceeding goals while

building profitable long-term business relationships. Proven strengths in business development,

growing the depth of existing business relationships, maximizing profitability, and kick-starting

growth in mature markets. Self confident and poised in interactions from the C Suite to the

front-line buyer. A persuasive communicator and an assertive principled negotiator.

CKC GoodFood March 2009 to present

Sales and Business Development for CKC GoodFood, a large catering company servicing,

schools, private and charter, as well as day-care facilities, pre-schools and treatment centers,

reporting directly to the president. Responsible for growing existing business as well as adding

new customers. Created and developed a wholesale breakfast and snack program resulting in

increased business in existing accounts as well as additional new distribution.

• Added new customers resulting in a 40% increase in overall business from 5800 to 8500

participants.

• Increased breakfast program participation 55% from 2000 to 4500.

Consultant May 2008 to March

2009 Sales and Business Development Consultant working with Greer Advertising to add new

customers and develop additional distribution for their advertising services. Assisted in planning

and setting goals for increased distribution. Interned with a start-up Marketing firm to learn new

skills and develop relationships within that marketplace.

River of Goods July 2006 to

May 2008

Sales Manager at River of Goods, a home décor importer, reporting to the Vice President. Hired

as a sales executive to manage and grow the catalog division. Within six months was promoted

to Sales Manager to grow the wholesale department and manage the start-up of the internet

division. Responsible for meeting projected sales goals in catalog, internet, wholesale and retail

accounts. Successfully built relationships with customers and grew the business profitability

from $200K to $1.4M within the first year exceeding all goals and expectations.

• Doubled the catalog business in 2006 from $200K to $400K and again in 2007

from $400K to $800K exceeding the 30% growth goal.

• Achieved gross profit margin of 35%.

• Started the internet business with Target.com in home décor and successfully

placed product in four separate categories resulting in $150K of new business.

• Hosted on ShopNBC representing River of Goods, consistently reaching

forecasted goals.

Simply lunch catering August 2003 to July

2006

President and founder of simply lunch, a healthy gourmet lunch option for businesses, schools,

and non-profit organizations. Responsible for sales and marketing, menu planning, customer

service and overall profitability. Successfully developed relationships with various

organizations, corporations, churches and school districts to create a niche market for our healthy

gourmet lunch program.

Drew Pearson Marketing September 2001 to May

2003

National Account Manager for Drew Pearson, a manufacturer of head wear and cold weather

products, reporting to VP of Sales. Responsible for opening new business in major retailers.

Established relationships and grew the business from zero to over $1.0 million in the first year

with a 35% gross margin.

• Opened two new departments in Wal-Mart, resulting in 1 million dollars in sales within

the first year.

• Opened Kids R Us, Claire’s, Mervyn’s and Urban Outfitters resulting in over $75,000 of

new business.

• Opened Lego account and developed customized product, resulting in over $10,000 of

new business.

Hanover Accessories, Inc. November 1996 to

August 2001

National Account Executive for Hanover Accessories, a direct importer of accessories and

seasonal products, reporting to VP of Sales. Responsible for opening new business in

children’s, infant and toddler accessories, as well as seasonal departments. Successfully

established relationships with current and new customers. Exceeded all sales goals and

margin expectations. Grew business from zero to over $4 million.

• Opened Kmart resulting in over 1 million dollars within the first year with an overall

gross margin of 48%

• Increased Target business 69% in 2000.

• Increased business in Kids R Us 27%, with overall improvement in gross margin

from 38% to 49%.

• Increased OshKosh licensed business over 17% in 2000 with an increase in gross

margin from 27% to 42%.

• Opened additional retailers resulting in over 3.8 million dollars in sales in 2000, with

an average gross margin of 48%.

Education

University of Minnesota, Duluth B.A. Communications/Psychology

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