Manager Sales

SKILLS

> Strengthener of global and/or regional brands to grow your business.

> Energizer of multi-funtional teams to create and deliver product and

commercial innovations that build business with excellence.

> Bilingual Spanish-English. Basic Portuguese.

PROFESIONAL EXPERIENCE

PROCTER & GAMBLE - Cincinnati, Ohio. EE.UU. - www.pg.com

2006 - 2010 Regional Marketing Manager for Pringles - Latin America &

Caribbean

. Doubled the business in four years vs. 30% accumulated category

growth by performing the following actions:

. Standardized and prioritized marketing executions across 30+

countries by

designing, adapting and implementing 3 regional marketing plans

per year, that worked across multiple countries, languages and

channels.

. Unified flavor line-up and created multi-lingual packages to

accelerate go-to-market and to standardize retail execution.

. Developed category understanding and marketing capabilities at

our top distributors by providing remote and presential training

about key category drivers, while leading and executing regional

marketing plans.

. Identified, developed and launched several product (new flavors,

can-sizes, products) and commercial (promotions) innovations in

the region.

2006 - 2008 Brand Manager for Pampers, Olay & Crest - C.A., Caribbean &

Brasil

. Exceeded sales objectives in Baby Care and Skin Care, two years

on the row, by performing the following actions:

. Adapted key category drivers and implemented commercial

innovations that worked for high-income consumers in the markets

where we played.

. Adapted and implemented communication ideas across ATL and BTL

to support commercial innovations and drive sales.

2001 - 2005 Business Intelligence Manager - Cincinnati & Toronto

. Helped the North America General Manager deliver an 8% growth

for three consecutive years vs. a 2% decline in the previous 2

years by designing and implementing an integrated sales-market

business intelligence dashboard to effectively monitor, manage

and re-focus the sales organization.

. Helped identify business opportunity gaps of USD 3,000,000,000

by designing and implementing a market-measure business

intelligence dashboard that effectively reported distribution

and shelving opportunities by customer-category and measured

ROI on merchandizing and promotional activities.

1999 - 2001 System's Analyst - Cincinnati & Brussels

. Helped identified business opportunities at Walmart and K-mart

by designing and implementing an end-to-end platform that

analized their POS data.

1997-1999 Storage Infrastructure Manager - Cincinnati & Brussels

. Improved information recovery reliability from 85% to 98% by

implementing a robotic storage infrastructure that supported

300+ servers across two regions.

. Delivered US $900,000 in savings by initiating and leading a

server consolidation project in the Americas region.

1996-1997 Data Center Operator - Cincinnati, Brussels & Singapur /

Caracas

1992-1993 * Reduced operation costs by 35% and improved quality of life

among the staff

by implementing a "follow-the-sun" monitoring

process that linked the three

regional data centers.

. Improved information recovery reliability from 10% to 80% across

200+ servers located at the Cincinnati Data Center by reviewing

and improving existing work processes and by coaching and

developing the organization.

EDUCATION

XAVIER UNIVERSITY- Cincinnati, Ohio. EE. UU. - www.xavier.edu

May 2005 Master in Business Administration "MBA" (3,77/4,00)

Major in Entrepreneurship

December 2001 B.S. In Business Administration (3,30/4,00)

Major in Information Sistems

POLITECNIC UNIVERSITY INSTITUTE FAN - Caracas, DF

December 1992 Associates in Analisis & Design of Information Sistems

(6,97/9,00)

Internship at Procter & Gamble of Venezuela

PROFESSIONAL REFERENCES

Roberto "Bobby" Coimbra Laston Cherriez

President at Ogilvy & 141 Coimbra V.P. Insights & Innovation at Sara

Lee

+58.412-***-**** +1-630-***-****

Douwe Bergsma Paul Edmondson

C.M.O. at Georgia Pacific LLC Snacks Commercial Director at

P&G

************@*****.**.*** *********.**@**.***

Contact this candidate