Quality Assurance Marketing
Resume:
Brad J. DeMage
Kansas City, MO 64111
Phone: 573-***-****, E-mail: *******@*****.***
PROFESSIONAL EXPERIENCE_________________________________________________
Director of Admissions
August 2009-
Present
Pinnacle Career Institute
Kansas City,
Missouri
. Manage a team of five Admissions Coordinators and support their
professional development through ongoing observation, training, and
coaching.
. Increased school growth by 50% over the past two years.
. Coordinate a minimum of two recruitment events per month. Responsible
for marketing, scheduling, resource procurement, and implementation of
event to ensure established deadlines and budget are met.
. Increased weekly lead numbers over 40% through collaboration with our
advertising agency to build effective campaigns through the use of all
media types including television, radio, print, and internet.
. Increased student satisfaction from 3.75 to 4.65 (on a five point
scale) through design and implementation of retention committees,
after school coaching sessions, and other various student activities,
based on matriculation survey results.
. Analyze enrollment statistics and develop strategies to enhance
marketing and recruitment efforts resulting in a rise in schedule rate
(from 13% to 24%), show rate (from 40% to 50%), application rate (from
50% to 65%), and start rate (from 75% to 85%).
. Manage quality assurance and compliance with government regulations
and accrediting organization.
. Perform budget analysis for my department and contribute to profit and
loss planning for the college.
. Received a perfect score on the admissions department accreditation
review helping the school receive the maximum accreditation of five
years.
Senior II Marketing and Recruitment Specialist
April 2006-August 2009
ITT Technical Institute
Kansas City,
Missouri
. Devised integrated marketing strategies and proposals which resulted
in the achievement of my market plan for all quarters, including the
2007 and 2008 yearly goals.
. Promoted to a senior II level marketing specialist due to exceeding my
2008 yearly goal by 20%.
. Received Outstanding Performer Award for the June-Sept 2008 quarters
for doubling my market plan.
. Created local marketing campaigns and promotions resulting in the
school's student population rising 120% during my employment.
. Chaired multiple committees and organized recruitment events to
increase traffic to the school and overall enrollments.
. Participated in the student coaching program resulting in increased
student retention which accelerated the number and quality of referral
business.
. Assisted Marketing team in meeting their market plan 19 quarters in a
row.
Director of Marketing
January 2006-April 2006
SportsCity
Blue
Springs, Missouri
. Managed the marketing and advertising operations for an indoor sports
complex resulting in increasing advertising sales by 15% and company
publicity.
. Retained and developed new and existing customers for advertising
space by renewing multiple contracts and obtaining multiple new
advertising clients.
. Built relationships with businesses to grow joint advertising and
promotional campaigns including Worlds of Fun and Sonic.
EDUCATION__________________________________________________________________
Park University Online Learning Program
Bachelor of Information and Computer Science
Anticipated Graduation May 2013
University of Missouri-Columbia
Bachelor of Arts in Interdisciplinary Studies
Graduated 2004
( Emphasis areas: Business Marketing and Management, Psychology, and
History
LEADERSHIP ______________________________________________________________
The Pacific Institute (TPI)
. Nominated by my company to attend the TPI Leadership and Best
Practices conference in April 2011.
. Attended multiple TPI trainings and workshops.
Sigma Alpha Epsilon
MO Alpha
Chapter
. Pledge Trainer (Spring 2003), Philanthropy Chair (2000-2002), Judicial
Board and Upper Council (2000-2003) Risk Chairman (2001).
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