Marketing Manager

LISA S. KIM

* **** ****, ****** ********, NJ ****0 Mobile 973-***-**** *******.***@*****.***

SUMMARY

Diversity business executive with 25 years of global diversified experience overseeing worldwide marketing and

communications for the Fortune 50, Fortune 500 and start-ups. Motivational and relentless highly effective

leader, strong business acumen, superb communications skills, extraordinary work ethic, dynamic, polished style

and diplomacy, passionate and dedicated to professional excellence. Strategic big thinker who can hands-on

flawlessly execute.

Served in key leadership roles on senior executive teams. Leader in mentoring and coaching to ensure

maximum output and high employee engagement from teams large and small to deliver successful, integrated,

measurable results tied to aggressive business objectives for B2B and B2C companies in wide array of

industries overseeing: marketing, external and internal communications, financial, crisis and executive

communications, CEO and C-suite counsel, lead generation for sales, public and media relations, digital

and social media, branding, advertising, industry analyst relations, thought leadership, global events

and trade shows, creative services and content creation.

EXTENSIVE PROFESSIONAL EXPERIENCE

Vice President, Corporate Communications

ADP, Inc. Roseland, NJ 2010 – Present

• For one of the world’s largest providers of business outsourcing solutions, Fortune 250 financial services

firm, one of four triple-A rated companies in country by both Moody’s and Standard and Poor’s, successfully

re-defined and gained unprecedented credibility, highly elevating role of corporate marketing and

communications function by restructuring and building from ground up, first ever formal global corporate

marketing and communications practice, growing department to largest ever, from 5 to 21 employees with

new talent, centralizing all global marketing communications functions up through corporate to deliver “One

ADP” brand message.

Oversee marketing, external and internal communications, financial, crisis and executive communications,

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lead generation programs for industry’s most highly-sought after sales organization, public and media

relations, the ADP National Employment Jobs Report, branding, advertising, digital and social media,

industry analyst relations, thought leadership, global meetings and events and trade shows, thought

leadership and content creation, white papers, webinars, and webcasts.

Led highly embraced global re-branding launch and implemented new global Mission and Vision to fully

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integrate and support “One ADP “ business initiatives and to position ADP as a thought leader “beyond

payroll” and into human capital management realm to compete for $30 billion “beyond payroll” market share.

Created strategy to lead and obtain funding for first-ever, game changing, highly integrated multimedia

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marketing product launch campaigns with all marketing and communications disciplines working together to

position ADP as a thought leadership in product innovation and generate qualified leads in support of

aggressive sales. Drove publicity across blogosphere, extensive use of digital and social media and market

research for surveys, aggressive targeted media outreach resulting in widespread positive press coverage,

first-time use of senior leadership and product experts on national press tours to build anticipation and drive

coverage, unprecedented positive product response from research analyst for press release use, developed

viral product videos, digital and print advertising to drive website traffic, targeted prospective client decision

makers with focused messaging resulting in more than 6,000 page views in one week, leveraged mega trade

shows to drive leads, extensive outreach to clients, highly publicized product launch internally for 47,000

employees to generate great excitement.

Oversee and write all CEO and C-suite internal and external PowerPoint presentations and speeches.

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Partner with Investor Relations for quarterly earnings call.

President and CEO

LSK Communications Greater New York City Area 2003 – 2010

• Strategically advised diverse C-suite client base in confidential, high-level advisory capacity on how to

advance higher return on marketing and communications investments and maximize impact of strategic

communications.

• Provided counsel to develop and restructure communications functions, evaluate departmental strengths,

individual staff capabilities, and improve effectiveness of global branding, marketing, communications,

thought leadership, advertising programs among others. Created messaging and proactive initiatives to

mitigate issues with crisis communications planning.

Vice President, Corporate Communications

Cardinal Health, Inc. Dublin, OH 2001 – 2003

• Served in company’s top communications role. Built and managed world class, 20-person department for

$90B global firm ranked #18 on the Fortune 500 with 50,000 employees. Recruited 14 new positions and

created formal critical functions, overseeing all global communications, financial communications of earnings

announcement, public and media relations, global branding, advertising, executive communications, creative

services, website, and meetings and events.

Successfully gained C-suite support of new $30M global brand launch by demonstrating strong business

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case with tangible ROI. Led hugely successful and company-wide embraced global internal and external

brand launch, uniting 40 acquired entities into one global master brand with new corporate identity program,

new brand architecture, new logo, new website redesign, and new tagline, using extensive market research.

Partnered with Investor Relations to write CEO and CFO earnings scripts, key messages and press release

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on earnings day. Led team to produce annual report, major corporate events, including annual shareholder

meeting and senior leadership forum for top 200 company executives.

Created unified messaging for all internal/external stakeholders, employees, customers, shareholders,

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analysts and corporate website. Led search to hire top PR, advertising, branding and interactive agencies.

Obtained prominent media coverage, including front page of Wall Street Journal, CEO profiles in Investors’

Business Daily, Forbes Global and Fortune, plus Business Week’s “50 Best Companies” and Forbes

“World’s Best” rankings.

Prolific writer and editor and experienced journalist. Wrote CEO’s speeches, position papers, special

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correspondences, op-eds, requiring solid working knowledge of political, economic, social issues, and firm

grasp of company strategy.

Director, National Media Relations

Divine InterVentures, Inc. Chicago, IL 2000 – 2001

• Built and managed 10-person team for integrated marketing communications subsidiary specializing in high-

impact results for B2B e-commerce start-ups, software, IT and tech clients as well as brick-and-mortar firms.

• Devised pre-IPO communications strategy for maximum valuation despite difficult equity market climate with

favorable marketing supporting $300 million investment by Microsoft, Dell, Compaq, HP and tech VC firms.

Positioned Divine as Chicago’s premier tech player, capitalizing on efforts by civic and business leaders to

move the city into the national spotlight.

• Crafted communications strategies for 30 B2B e-commerce clients, managed national media tours for CEO

and client CEOs, product launches and acquisitions. Directed impactful placements of more than 400

national, regional and trade articles and management interviews in top business, B2B, and dot-com

publications for client firms.

Director, Merger Communications

Ameritech Corporation (now AT&T) Chicago, IL 1998 – 2000

• Hand selected out of 30-person communications department by CEO and C-suite to work solely on merger

communications with senior executive team for $72B SBC merger, one of the biggest acquisitions of its time

through major industry change and transformation. Led multi-functional strategic communications for

Ameritech’s acquisition by SBC Corp., now AT&T, by aligning all company messaging among internal

departments, communications, IR, governmental and regulatory affairs, public affairs and business units.

Oversaw creation of themes and writing, editing of daily press releases and key messaging on why merger

was good for consumers, stakeholders and customers alike, ultimately helping to secure necessary national

and state regulatory approvals for merger close.

• Served as national spokesperson throughout highly contentious acquisition. Devised, deployed and placed

critical and strategic unified and market research-tested messaging to diverse stakeholders.

• Created ongoing political campaign-like media strategy and executed one-day, five-state press tour with

CEO to meet with top national and local press throughout business regions, resulting in favorable,

measurable messaging appearing in articles’ leads. Headed 12-person, five-state “rapid response team” to

successfully counter aggressive, widespread opposition to merger by long-distance providers. Oversaw all

international, national, trade and local press interviews, editorial board visits, merger op-ed placements,

letters to editors and national press events to maximize valuation prior to merger consummation.

Manager, Media Relations 1995 – 1998

• Worked closely with marketing team to support President of Ameritech Illinois and created high volume of

communications initiatives to maximize company profitability. Managed statewide PR efforts and issues in

support of highly visible president and 12 business units, including consumer services, international,

regulatory, network, philanthropy and long-distance. Heavy crisis management and high volume of

community and press events. Served as Illinois lead company spokesperson on all highly publicized issues.

Communications Coordinator

ComEd (now Exelon Corporation) Chicago, IL 1990 – 1995

• Speechwriter to company president, former US Transportation Secretary Sam Skinner, for one of nation’s

largest nuclear facilities. Lead spokesperson on highly visible issues including deregulation, power outages,

Chicago Loop flood, and largest rate settlement in company history. Heavy crisis communications.

• Produced and co-anchored company-wide TV news program for 20,000 employees. Edited monthly

employee magazine for business unit vice president. Assisted with production of annual reports and annual

meetings. Developed strategies to minimize negative media exposure on issues.

Staff Writer, promoted to Manager, Public Relations

Illinois State Medical Society Chicago, IL 1989 – 1990

• Created statewide marketing, public relations and advertising campaigns for organization’s 18,000 physician

members. Managed official physician-member speakers’ bureaus for various campaigns. Media-trained

physicians. As staff writer, wrote large volume of articles for organization’s official statewide publication.

On-Air General Assignment Television Reporter

Broadcast Network Affiliates 1987 – 1989

WOOD-TV (NBC), Grand Rapids, MI WMBD-TV (CBS), Peoria, IL WZZM-TV (ABC), Kalamazoo, MI

EDUCATION

M.S. in Broadcast Journalism Medill School, Northwestern University Evanston, IL September 1986

B.S. in Broadcast Journalism & B.A. in Political Science Boston University Boston, MA May 1985

Advanced studies in Asian politics, government & culture EWHA University (Seoul) Summer 1985

Interests: Golf, running, reading, people

References: Available upon request

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