Sales Marketing

Lisa Mogel

*** ********* **. ( Baltimore, Md. *1229

***********@*****.*** 610-***-****

Qualifications Profile

o Marketing: Possess bachelor's degree in marketing along with experience

in planning and managing marketing initiatives. Utilize buzz marketing,

professional networks, community relationship-building opportunities and

cold calls to maximize marketing impact.

o Event Management: Demonstrated skill in consulting with clients,

planning and coordinating events, and resolving concerns rapidly to

ensure smooth execution and maximize customer satisfaction. Skilled

communicator and collaborator; history of consistently surpassing goals.

o Training: Polished presenter and trainer, delivering instruction in both

formal and informal settings to lead staff to greater levels of

performance. Experience in evaluating performance and providing follow-

up coaching and support. Skilled team builder and motivator.

o Strengths & Accomplishments: Outgoing and personable, with talent for

establishing rapport and building relationships among clients, co-

workers and managers. Decisive leader with skill in managing time,

priorities and personnel. Innovative process / procedure developer with

record of streamlining operations.

Educational Background

Temple University - Philadelphia, PA

Bachelor of Business Administration in Marketing (1/2009)

American Marketing Association ~ Greater Philadelphia Chamber of Commerce ~

Young Professionals Network

Certified Catering Coordinator

Software: Word, Excel, PowerPoint, Email Clients

Professional Experience

Eddie's of Roland Park - Baltimore, MD.

Catering Manager (06/2011 - Present)

Provide support to all catering clients through event planning and

ordering process. Manage administrative portion of orders placed from

point of ordering to pickup or delivery.

Key Achievements:

. Computer technical support (word, excel, caterplus)

. Incoming phone call management

. Outgoing call back/follow -up to clients

Panera Bread Co. - Springfield, PA

Catering Coordinator (10/2008 to 05/2011)

Promoted to coordinate across all departments to ensure smooth event

execution. Consult with clients to determine requirements and budget,

ensure accuracy, resolve any emerging issues, and maximize customer

satisfaction. Manage event setup, preparation and teardown. Partner with

marketing manager to define goals; utilize buzz marketing, cold calls,

and community events to expand market awareness and grow client base.

Document and report on sales / marketing results; conduct follow-up.

Train and coach co-workers.

Key Achievements:

. Managed events, marketing, and promotions to surpass weekly sales

goals in 21 of 24 weeks.

. Provided 6% of total weekly caf sales in catering sector, through

aggressive sales and marketing efforts.

. Initiated store membership to Delaware County Chamber of Commerce.

. Defined and implemented streamlined system to organize upcoming

orders, delivery schedules and client information.

Panera Bread Co. - Audubon, Pa.

Associate Trainer (10/2006 to 10/2008)

Provided comprehensive support for training director. Provided initial

training on operations, policies and expectations to new associates.

Administered evaluative tools to ensure job proficiencies. Participated

in operations, assigning tasks and supervising employees, and managed

transactions; reconciled cash drawer. Ensured full compliance with

industry and company standards for safety and customer support.

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