AYMAN H KASSEBA
Integrated Marketing & Communications \ Executive
**** ******** ** #*****, *******, FL 32819
*****.*.*******@*******.***
A self-motivated Marketing and Advertising executive, with a long record
of corporate - client satisfaction in various markets as, Banking,
Beverages, Health Care and various others. Delivering the highest
quality innovative Campaigns, through my unique Strategic and Problem
Solving Skills that transform any idea, problem or brief into a
successful campaign. Due to specific skills I have acquired in PR,
Research, Design and Marketing Strategies I am able to take a project
from A to Z successfully linking each area with the other, to give what
I call a harmonized campaign. I also develop within the organization by
concentrating on the slow paced department or service of the company by
thoroughly researching the background and bombarding it with new up and
coming methods, opening the path to new options and more potential work
(clients) not yet tackled by the company, Increasing company revenues by
30%.
.
PROFESSIONAL EXPERIENCE
Creation Team Advertising Agency (based in Egypt, Offices In Dubai,
Qatar):
Cairo, Egypt From September 2010 to March 2011
Company size 45+ employees, Revenue 25+ million a year
Specializing in Below the Line Advertising.
. Account Executive
As an Account Executive, being called to meetings to discuss
client request for a creative solution for their campaigns.
Going back and researching every aspect & coming up with a full
campaign strategy from A to Z... Managing accounts for several
clients successfully.
Responsible for Client Communication, Creating Creative
Concepts & Implementation, Planning and organizing Events,
Supervising over Print designs and Print materials,
Implementation of all on ground activations, Writing and
Presenting proposals, Planning and Scheduling of Campaigns (
CPS ) and Head of Brainstorming section, maintaining Key
Account relations.
. Clients
Sprite, GSK (GlaxoSmithKline), Coca Cola, Nestl , SC-
Johnsons, Henkel, Master Foods, Schweppes and Local Real-
estate Company " Al- Ahly Real Estate Development
. Achievements
Increasing companies Revenue by 30%, by improving the on
ground activation department of the agency.
EXPERIENCE
Premium Marketing Group:
New Jersey, USA from April 2011 to Jun 2011
Company Size 15 employees, Revenue 1.5 million a year.
. Graphic Designer:
Responsible for Designing prom and yearbook Covers,
Profile Backgrounds, Graduation novelty T-shirts. Retouching
Graduation Pictures for Colleges & high schools.
3COM. Telemarketing: ?
Cairo, Egypt From June 2007 to August 2007
. Telemarketer
Finding prospective Clients (Companies) selling online
Advertising space For Yellow pages Egypt.
Sea Scapes Diving Center:
Cairo, Egypt, From June 2005 to August 2005.
. Receptionist\Sales Representative
Organizing safari and Diving Schedules for new Costumers and
answering any questions regarding the diving courses that we
offer.
Finding new Clients and Costumers that are interested in
taking Diving lessons and explaining what is done.
SKILLS
. Excellent use of Microsoft: Word-Excel-Power point.
. Excellent use of Adobe: Photoshop - Illustrator - In design.
. Experience with: Adobe Premier- Adobe Final Cut.
. Communication: Deals with internal and external customers at all
levels via telephone and email, to ensure successful
communication via actively listening and problem Solving.
. Team Player: Enjoys sharing knowledge and encouraging
development of others to achieve specific team goals. ?
. Planning and organizing: Refined planning and organizational
skills that balance work, team support.
. Presentation: I believe that old traditional ways of
presentations are well over and done with, to grab the attention
of your client your presentation have to be original and
creative. Also by enjoy a well-Focused and well-spoken self,
Good to grab the attention of my audience through interactive
and entertain means to help get my message across.
EDUCATION
Graduated from Misr International University in Cairo, in
collaboration with SUNY Cobleskill in Albany New York with a Bachelors
Degree in Mass Communication, August 2010
Major in Integrated Marketing and Communication, Minor in Film
production, Design and PR
. Achievements
. 5th world SIFE ( Students In Free Enterprise ) Prize for
Children of the Street Campaign.
. Highest Scoring Graduation Project, full marketing and
communication Campaign Sponsored by ( Narcotics Anonymous )
which is being taught at the university.
LANGUAGES
Fluent in English and Arabic, which allows me to excel in catering to
different segments of the market through the language barrier and the
understanding of both the American & Middle eastern audiences.