SHANNON M. LINDSEY
Asheville, NC 28805
**.*********@*******.***
OBJECTIVE:
To obtain a challenging position in advertising, marketing or project
management located in Palm Beach County.
EDUCATION:
B.A. in Mass Communications, December, 2006
University of North Carolina at Asheville, Asheville, NC
EXPERIENCE:
Social Media/Web updating/SEO:
Social media strategic marketing planning and implementation, routine
maintenance and upkeep, multi-platform linking and coordination, basic
website updating and shopsite upkeep, "meta" work (keyword,
description, title, alt tags for images, back end linking), search
submission, ecommerce product and service feeds, 301 redirect
analysis.
Business Administration
Day to Day management of HR issues, payroll, benefit administration,
accounts payable, accounts receivable, collections, new hire
compliances, public file compliances, trade accounting, processing and
management, customer service and credit management, problem
identification and resolution.
Production and Traffic
Management and supervision of all print production jobs ranging from
stickers, full collateral kits, 87 page magazine and outdoor boards
with duties including: customer quotes, press checks, and sample
approval.
Traffic management of all client jobs from conception to completion in
a system averaging 200 jobs.
. Account coordination through transitioning management on
small accounts
. Coordination of all Internships and development of program
. Account coordination for Account executives, as needed
. Organization of Direct mailings
. Coordination and organization of all outsourcing projects
to various vendors
Media
Coordination and implementation of strategic media plans including
scheduling, research and discussion
Radio/Television/Cable traffic management ranging from single spot
rotations to vendor driven buys including spot code rotation, traffic
instructions and DG transmissions, management of a cooperative
marketing program between client and various tourism attractions,
account receivable against all media outlets, coordination of requests
for proposals, coordination/organization of Outdoor advertising buy in
Western North Carolina
Writing and Research
. Undergraduate Research symposium
. Undergraduate Research assistant
. Copy writing for Great American Country's television series,
"The Years" 2007
. Blog writing for internal company websites
WORK HISTORY:
Independent web Contract work, via Designs with Merit and A
Perfect Resource, LLC (1/27/10- current)
Asheville Radio Group, 1190 Patton Avenue, Asheville NC (1/21/09-
1/27/10): Assistant Business Manager
Search-Placement Investments, Battery Park, Asheville, NC (9/08-
1/30/09): Project Coordinator
The Alpha Group, 84 Coxe Ave, Asheville, NC (2/08-8/08):
Traffic and Production Manager
The Goss Agency, 49 Broadway, Suite 202 Asheville, NC (1/2007-
9/2007): Media Coordinator and traffic manager
The Lobster Trap, 35 Patten Ave., Asheville, NC (3/2005-
4/27/10): Server and Bartender