**** ***** ***** #****, *****, OH *****; Telephone: 330-***-****; Email:
********@*****.***
Experience:
The Karcher Group, SEO Specialist
North Canton, OH January 2011-
Present
. Project management including a software transition to an upgraded
client user interface designed to streamline client communication.
. Responsible for the implementation of search engine optimization
(SEO), search engine marketing (SEM), and social media strategies for
several clients using content management systems.
. Complete projects including keyword research, link building, PR
distribution, pay-per-click management, and analytic reporting.
. Analyze on-page and off-page optimization and provide recommendations
for future strategies and advertising campaigns.
. Monitor search engine rankings, link popularity, and web content to
provide clients with reports.
Pinnacle Resource Management, Inc., Business Manager
Clarion, PA April 2010-
January 2011
. Responsible for the development and financial management of five
companies including two partnerships, two corporations, and one non-
profit. This includes the preparation of all forecasting financial
plans, P/L, cash management, and financial regulation compliance,
paying vendors, recording expenses, paying taxes, and managing
payroll.
. Oversee the development of all marketing and sales materials,
including web and email marketing, website development, and public
relations.
. Project management including land development projects involving
ground work, site development, building construction, and interior
remodeling.
. Responsible for the oversight of corporate compliance regarding local,
state, and federal regulatory requirements, including financial
systems and employee or contractor procedures.
Clarion County Economic Development Corporation, Economic Development
Specialist
Clarion, PA June 2009-
February 2010
. Responsible for developing and maintaining relationships with 130
companies in two counties.
. Organize cross functional, inter-organizational, and interdepartmental
teams of professionals to deliver key business results such as six
sigma manufacturing improvement methods, government procurement
(including contracting compliance), human resource and workforce
training and development plans, and marketing communications
(including electronic and social media).
. Market and sell a variety of services including financing options,
entrepreneurial assistance, site development programs, and human
resource development programs.
. Serve on the Advanced Regional Communications Cooperative. Aid in the
planning and development of a regional wireless broadband
infrastructure development project.
Shady Hollow Country Club, Pool Director
Massillon, OH May 2001- August
2008
. Perform operational management and planning for pool operations.
. Develop a five-year strategic marketing plan and assist the Marketing
Director in her responsibilities.
. Develop and execute the summer operations plan, and set forth
procedures to increase efficiency.
. Manage a staff of 15 employees, including hiring, training,
development, and discipline.
Education:
ANDERSON UNIVERSITY; Anderson, IN
Master of Business Administration, June 2009
GROVE CITY COLLEGE; Grove City, PA
Bachelor of Science in Marketing Management, May 2008
Skills:
. Six Sigma Green Belt, Villanova University.
. Certified in Google Adwords.
. Advertising experience in both print and web campaigns, including the
use of Google products to increase market reach (SEO/SEM) and ROI for
online advertising campaigns.
. Management skills include creation of company policy, job
descriptions, qualifications requirements, selection and hiring,
training, and discipline.
. Marketing and sales experience including Sandler Sales Training,
commercial and light industrial real estate sales, strategic market
planning, market research, and development of promotional materials.
. Proficient in Windows operating systems (XP, Vista and 7), Microsoft
Office Suite, QuickBooks, and Adobe Creative Design Master Suite.