JAY W. HAYS
***** * *** ***** ***** D ubuque, IA 52003 Phone: 563-***-**** *********@*******.***
SALES, ACQU IS I T I ONS, AND PROJECT MANAGER
10+ Years of Experience Delivering Over Quota Sales Performance & Leading Team Revenue Growth
Award-winning sales and marketing executive with 10+ years of outstanding success creating,
developing, and implementing comprehensive strategic marketing init iatives for high-profile
p ublishing-industry management teams. E xceeded sales/profit quotas through innovative hands-
on operating leadership. Expertise in monitoring and optimizing campaigns to drive engagement
across projects and accelerate corporate revenue growth. Outstanding accomplishments with start-
up experience, project management, customer acquisition, new product launches and building
long-term lucrative alliances. Team builder, leader, motivator who emphasizes goal achievement.
Core Knowledge and Strengths
S trategic Sales & Market Planning Operations Management
P roject Management New Product Launch
B udgeting, Planning & Forecasting S trategic Marketing Media
Customer Acquisition & Retention Sales & Marketing Campaigns
Regional & National Account Management P rofit Building &Sales Growth
Terri tory Expansion and Maintenance Leadership Training &
Development
Highest New Intro Production Award
Master of Sales Award
Highest New Signings Award
Champion Editor
S IGN I F ICANT PROFESSIONAL ACCOMP L IS H M E N TS
Top producer, winner of several awards for sales results since 2000, including Master of
Sales Award. Achieved highest sales increase of 61% for 2001.
Conceptualized and launched new business in the publishing industry, consistently,
focusing on turnaround strategies achieving revenue growth of 20% per year.
Led teams responsible for increasing nationwide sales by 20%-40% year over year.
Built a sales network of 6 Acquisitions Editors, and sales representatives to consistently
exceed monthly target and creating highest profit margin in division of 40% for 2010.
Increased annual advertising-sales volume by utilizing strong prospecting, account
retention, and sales skills.
Provide leadership and direction in ter ri tory development by establishing thought-
leadership-based campaigns, using personalization and relationship-building techniques to
p roduce high-volume sales.
Expert in surveying, estimating, preparing quotations, conducting presentations, t raining
seminars, and contract negotiations.
JAY W. HAYS
P age T wo
EXPER I E NCE AND SELECTE D ACH I EVE ME N TS
KENDAL L/HUNT PUBLISHING COMPANY, Dubuque, IA, 2000-2011
Sales Manager (Managing Editor) 2006-2011
Important member of the sales management team for publishing-industry. Ov ersaw divisional
operations in I A, WI, MN, ND, SD, NE, MO, KS, OK, WY, UT, ID, WA, OR, AR, and all of Canada.
Challenged to increase sales to market segment, including product delivery, inventory control and
team output. Focused on maximizing performance through t raining, motivation, inspiration, and
effective supervision.
Successfully optimized productivity and profits through key selection of staff & leadership
teams, instilling a winning attitude through inspiration, and demonstrating a passion for
customer satisfaction.
Consistently supported, mentored and evaluated activity performance of sales team. Led
i nterdepartmental meetings to ensure continuity in corporate goals and communications.
Assume Managing Editor position due to consistent achievement of highest individual and
team sales objective for the company.
S ales Manager (Associate Managing Editor) 2005-2006
As Sales Manager, developed and implemented creative and aggressive promotional
techniques that exceeded regional sales target by 16%.
Abili ty to t rain and motivate staff to maximize productivity and to control costs with hands-
on management and close monitoring of product acquisition.
Successfully optimized productivity and profits through proper scheduling and
p resentations.
Ter ritory Sales Representative (Acquisitions Editor) 2000-2005
Built sales ter r i tory from $300K in annual revenue in 2000 to over $1M in annual revenue
by 2005.
Developed marketing/sales strategy and exceeded all quotas every year.
Effectively managed Ar izona, Nevada, New Mexico, and SW Texas and personally handled
a ll accounts while maintaining consistently high levels of sales performance and customer
satisfaction .
Revitalized and strengthened key account relationships, which accelerated revenue growth
and improved market position.
NEXTEL PARTNERS INC., Davenport, IA
I ndi rect Sales Manager, 2000
Marketed and sold Nextel wireless communication products to small and medium size
companies.
Planned and implemented targeted sales activities to build and maintain business,
emphasizing value-added services.
Consistently maintained and awarded for high levels of sales performance every month.
EDUCAT ION
UN IVERSITY OF DUBUQUE, Dubuque, IA
Bachelor of Arts Degree
AWARDS & RECOGN I T ION
Student Life Leadership Award, 1995-1998
University of Dubuque Leadership Award, 1997