Manager Sales

JAMES MICHAEL GOODWIN

** ***** ****** ********, ** 07006 973-***-**** **********@*******.***

BUSINESS DEVELOPMENT AND OPERATIONS MANAGEMENT

Creative Services – Branding, Marketing, Advertising, Design

Over 15 years of experience bringing the best creative services to new and existing clients with a proven track record of

securing accounts (up to $1M) with some of the world’s largest institutions and consumer products companies

Accountable for sales strategy development and effective territory management to achieve revenue targets

Strong network of current clients and demonstrated ability to initiate, structure, negotiate and close new business

Skilled in consulting with executives including CFOs and CMOs to outline effective branding and workflow strategies

Proven ability bringing together cross-functional teams from creative, marketing, production, distribution

and procurement to achieve growth and champion brand integration

Strong project management skills with ability to manage daily operations and execute tasks within time/budget goals

Experienced in implementing digital solutions and managing digital assets

EXPERIENCE

Business Development Director, The James Group (July. 2011 – Present) New York, NY

The James Group is a Brand Strategy and Full-service Marketing agency built to stimulate business growth.

Assemble a team of experts who have built global brands and have them apply their best practices to generate positive

ROI for the companies we work for. The James Group, founded in 1999, is located in SoHo in New York City. We have

clients throughout the United States and in Europe.

Build and nurture relationships with clients to introduce effective communication solutions as well as marketing

processes

Business Development Manager, Studio SGS / Southern Graphic Systems (Oct. 2009 – July 2011) Philadelphia, PA

SGS provides innovative "Design-2-Print" solutions to enhance brand identity through package design, prepress, imaging

and management of the entire brand development and execution cycle

Build and nurture relationships with clients to introduce effective design/print solutions as well as marketing

processes

Manage delivery of creative and strategic services from initial design to print while maintaining brand continuity

Accounts:

Tasty Baking: Secured annual $50K contract and on track for an additional $50-$100K in new creative design

Welches: Presented to creative services team and awarded new creative concept projects

Bracco Diagnostics: Established preferred vendor status with long term potential of $100K annually

PAR Pharmaceutical: Met with CFO to review workflow strategy and introduce creative solutions

Pfizer: Developed new business with the Consumer, Nutritional and Pharmaceutical divisions; Established preferred

vendor status with US Sales Strategy & Shopper Marketing ($80K annually) with long term projections over $1M

Johnson & Johnson: Managed existing account and spearheaded new relationship with marketing department to

introduce creative services

Prestige Brand: Initiated relationship with Operations Manager to contract creative services

Business Development Manager, CGX Consolidated Graphics / PBM Graphics (Jan. 2006 – Oct. 2009) Durham, NC

One of the leading commercial printing and packaging companies in North America

Managed New York/New Jersey office, building company presence in the Northeast

Served as clients single point of contact for technology solutions, digital print solutions, marketing collateral,

point-of-purchase displays, business identity and direct mail

Worked closely with procurement, brand teams and their agencies to develop production strategies, techniques,

materials and logistics related to agency/printer fulfillment roles

Streamlined client’s entire print management process from design, ordering, and fulfillment through to distribution

Accounts:

Roche: Secured Preferred vendor status (up to $1M) serviced brands such as Boniva, Pegasys, Xeloda. Awarded and

Developed an integrated print-on-demand/digital storefront program for sales representatives which served as a

content source for marketing materials thereby significantly reducing inventory costs.

IDT: Secured preferred vendor status and awarded annual Direct Mail Program $80K project.

NYIT: Secured annual $50K+ contract

Health Logix: Secured annual $50K+ contract

Experience (continued)

Healthcare Marketing Services Consultant, Cardinal Health (Dec. 2003 – Nov. 2005) Wayne, NJ

Division of Fortune 19 healthcare company providing hotel/venue sourcing, event planning, and audio visual production.

Partnered with management to establish a creative services marketing group and build new business

Worked closely with senior marketing managers and PR representatives in the pharmaceutical industry to develop

branding strategies, establish sales forecasts and achieve growth through integrated programs

Account Manager / Business Development, CAG Design Studio (Jan. 1994 – Nov. 2003) Hackettstown, NJ

A commercial branding firm providing graphic services

Developed and implemented package design, brand revitalization, licensing programs and advertising campaigns

Acted as liaison between clients and creative services overseeing all account operations and ensuring projects

were completed within time and budgetary constraints

Actively pursued new business and contacts within existing accounts

Developed in house promotions and sales materials

Prepared and executed capabilities presentations, monthly status reports, project proposals and sales forecasts

Production Supervisor/Estimator/Proofreader

Accounts (All initial project contracts for $20K-$50K with up to $100K annually for follow through components):

Caltrate: Awarded new package design project resulting in product being #1 in category

Centrum Kids: Saw market share increase 20% with new package design. Awarded new Jimmy Neutron product line

development as well as licensing project with American Home Products and Nickelodeon to create Rugrats packaging

which achieved #2 position in its market

M & M Frozen line: Implemented new package design for M&M Ice Cream Sandwich and Starburst Fruit Juice bars

Dimetapp Day/Night Flu: Formulated reintroduction strategy involving market research, new product packaging and

integration of communication strategies

Centrum Energy Bar: Introduced new product to market and implemented new package design and advertising

PNY Verto: Achieved 20% increase in market share and dominant presence in the market segment as a result of new

package design (represented first introduction into the three dimensional gaming market)

Centrum Brand Product Line: Won project to revitalize/update packaging to meet NLEA requirements

Crayola Activity Kits for Kids: Participated in concept development for product

EDUCATION

Bachelor of Science, University of Connecticut (1993) Storrs, CT

Individualized Major: Marketing, Communications, Advertising, Demographic Analysis

Division I Collegiate Athlete - Soccer

Study abroad in Sydney Australia (two semesters)

Certificates

Earned certificates in the following three areas: Graphic Design, Print Techniques & Processes, and Multi-Media

ACTIVITIES

Founder and Marketing Director, NJ Premier Soccer Club (non-profit)

Develop training programs and coach youth teams

Create media kits, manage sponsorship, plan events, and connect with partners to develop branding opportunities

Licensed Coach, NSCAA and Licensed Referee, USSF

Percussionist

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