Sales Manager

DAVID R. BENTLEY

**** ***** ****** *., *********, Minnesota 55068 / 651-***-**** (H), 651-***-**** (C) /

*********@*******.***

http://www.visualcv.com/mb4bxpd

SALES & MARKETING MANAGER

Accomplished, solutions-focused sales and marketing professional with proven approach to

developing new business and leading top-performing teams committed to achieving company

objectives. Adept at evaluating industry trends and using findings toward designing and

executing innovative strategies to boost company leveraging in a competitive market. Effective

communicator and liaison, known for building strategic partnerships and alliances. Motivates

and energizes diverse cross-functional teams as a key resource, critical thinker, and out-of-the-

box problem solver. Areas of expertise include:

Team Leadership • Strategic Business Planning • Process Improvement •

Account Management • ROI

Performance Modeling • Customer Loyalty • Presentations •

Conceptualization • Staff Training & Motivation

Relationship Building • Problem Solving • Decision-Making • Competitive

Analysis & Positioning

PROFESSIONAL EXPERIENCE

Territory Manager - ALADDIN TEMP-RITE (2002-Present)

Maintain full accountability for leading consultative selling of food service meal delivery and

equipment systems through the entire healthcare industry. Apply strategic planning,

prioritization, and territory management skills toward consistently achieving critical deadlines

while maintaining high quality standards in overseeing customers throughout 8 states.

Demonstrate strong communication and leadership skills in effectively coordinating

projects/workflow and defining expectations as well as delivering increased profitability.

• Boosted organizational profitability by enhancing sales each year since 2002, including

sales increases of 91.8% in focus category groups in five-year period.

• Actively liaised between company personnel and customers to create and implement a

highly specialized system for a large six-facility acute care organization resulting in a

$2.2 million sale.

• Earned numerous coveted organizational awards and accolades, including the

company’s Leadership Award given to one individual annually in 2005 and 2006, the

Sales Achievement Award, and the “Top 5” Sales Award in 2008.

• Maintained accountability for overseeing the Mayo Health System, VA Health System,

Iowa Health System, Allina Health System, Fairview Hospitals, Froedtert Hospital,

Alegeant Hospital System and all other Nursing, Long Term Care and GPO members.

• Achieved membership in the “100% Club”.

• Collaboratively worked with different departments to evaluate customer needs,

resulting in creating and launching innovative product offerings and specialized

products in response to changing market needs.

Resume

Sales Supervisor - SARA LEE / EARTHGRAINS (2001-2002)

Trained, mentored, and led a cross-functional team of 11 route sales representatives

encompassing all major grocery accounts, including Target and Walmart.

• Optimized sales operations by achieving substantial gains in shelf space, thus reducing

out-of-stock situations on high volume products and increasing sales in major routes by

10-15%.

Continued…

DAVID BENTLEY • Page 2 • *********@*******.***

Professional Experience (Continued):

Key Account Manager / District Sales Manager - PEPPERIDGE FARM, INC. (1997-

2001)

Performed a key role in driving business in major accounts in Minnesota, including SuperValu,

Cub Foods, Rainbow Foods, Lund’s Foods, Byerly’s, and Jerry’s and by managing and

developing a group of 14 Independent Distributors.

• Enhanced operational performance by increased sales of 10-40% for all major accounts

by designing and integrating innovative promotional programs.

• Created and integrated a permanent display program, which increased efficiency and

reduced promotional costs by 35% while increasing promotional performance by 28-

35%.

• Successfully obtained a 55% increase in shelf space and 100% new item acceptance

within the cookie/cracker department at Cub Foods using analysis from IRI and

ACNielsen,capturing previous competitive space.

• Maintained full accountability and spearheaded the development and evolution of the

Minnesota and North Dakota region by developing new sales routes, splitting, and

realigning existing routes and account responsibility.

• Served as an integral team member responsible for increasing business by 28.8% in

assigned territory.

• Ranked in the top ten district sales managers nationally for two years.

Career Notes: Account Manufacturing Representative for FOSTER AND ASSOCIATES,

and Retail Supervisor / Retail Brand Manager for L.S. SOREM AND ASSOCIATES

Retail Manager / Regional Supervisor / Account Manager / Sales Specialist /

Sales Representative -

CAMPBELL SOUP COMPANY

• Managed $45 million in sales. Supervised and trained 10-14 sales representatives at

retail and wholesale levels. Initiated and authored a monthly newsletter to include

market research and analysis from IRI and ACNielsen to direct sales operations.

• Guided sales team that received the General Manager’s Award and President’s Cup for

two consecutive years, achieving unprecedented increases in dollar and case sales.

• Responsible for the training and development of the Minnesota retail sales group, which

included hiring, setting measurable sales objectives, coaching, and authoring annual

performance appraisals.

Resume

• Initiated and developed a new segment of the performance appraisal process to include

personal growth initiatives, which incorporated qualitative objectives and increased

opportunity for advancement .

• Conceived, developed and launched a Direct Store Delivery program that generated

over $7 million in its first year, adding over 150 thousand incremental cases in the first

nine months. Accounted for over 300 thousand additional cases in its second year.

• Developed and presented program to include all aspects of DSD and a visual

promotional calendar that coordinated all promotional time frames available to direct

regional sales operations.

• Accountable for a new business venture and market development in newly established

Fresh Division. Initiated and established business in ten wholesale accounts and gained

distribution at retail and headquarter levels.

• Increased weekly sales from an initial 10 thousand pounds per week to over 110

thousand pounds per week in the first year.

• Secured 100% of SuperValu business from less than a 10% competitive share with a

comprehensive sales approach.

• Developed total business to an 80% market share within a two-year period.

• Awarded National Merit Awards for excellence in sales.

EDUCATION

• Bachelor of Science in Business - Indiana University- Bloomington (Kelley

School of Business)

Resume

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