Customer Service Marketing

Anna M. Skiba

**** *. ******** ** . ******, IL **614 . 309-***-**** .

********@*****.***

EDUCATION

University of Illinois at Urbana-Champaign, College of Business

Bachelor of Science-Marketing and Management

Graduated: May 2011

Cumulative GPA: 3.43 / 4.00

Major GPA: 3.74/4.0

Honors: Member of Edmund James Scholar Honors Society, The National

Society of Collegiate Scholars

EXPERIENCE

Assembly Hall, Marketing Assistant, Urbana-Champaign, IL

August 2010- May 2011

. Directed marketing campaigns for Kid Cudi concert and Broadway show

Spring Awakening

. Created and developed marketing plans to promote shows and concerts in

Central Illinois

. Positioned advertising around Urbana-Champaign to generate audience

awareness

. Coordinated and facilitated the street team to distribute promotional

material

. Interacted with multiple sponsors to obtain donations for fundraisers

Peoria Civic Center, Marketing Intern, Peoria, IL

June 2009-

August 2009

. Planned and developed marketing campaign for Broadway series event with

limited budget of $15,000

. Communicated with various media outlets to determine marketing costs for

campaigns

. Selected media mix based on target market analysis and budgeting

constraints

. Managed social media, including Myspace and Facebook event pages

Illini Media, WPGU 107.1, Street Team Marketing Intern, Urbana-Champaign,

IL January 2009-May 2010

. Promoted radio station to students by handing out flyers, attending

special events, and creating contests

. Participated in live events to market client products and services,

including County Market and Roland Reality

. Collaborated with all Illini Media groups to cross sell media programs

such as the Daily Illini newspaper

Victoria's Secret, Sales Associate, Peoria, IL

November 2006-Present

(Seasonal)

. Manage over $1,000 at cash register daily

. Increase sales and identify customer needs by recommending products

through customer service

. Conceptualize and construct numerous original floor sets

ACTIVITIES and VOLUNTEERISM

American Marketing Association, Member, Urbana-Champaign, IL

September 2008- Present

Vice President of Marketing

September 2009- May 2010

. Organized recruitment activities, large scale events and prepared

promotional materials

. Served as a lead liaison between Illinois AMA and other AMA chapters in

Illinois

. Managed Director of Publicity and Promotions and Director of Local Public

Relations

. Received 2nd place in a Target Case Competition

Illinois Leadership Programs, Insight and Intersect, Urbana-Champaign, IL

March 2008-Present

. Competitively selected and established relationships with up to 80

diverse individuals

Phi Eta Sigma Honors Fraternity, Philanthropy Committee, Urbana-Champaign,

IL March 2008-Present

. Organized creative scavenger hunt and raised over $400 to build library

in Swaziland, Africa

Dance Marathon, Urbana-Champaign, IL

March 2008

. Raised $6,058 in pledges for children's hospitals; danced 8 hours for

fundraiser in front of 70+ people

Society of Women in Business, Member, Urbana-Champaign, IL

March 2008-Present

SKILLS/INTERESTS

Proficient in: Windows XP, Photoshop, Excel, Microsoft Word, and PowerPoint

Languages: Fluent in Polish

Interests include: Swing and salsa dancing, photography, addict to Days of

Our Lives, and fundraising for Diabetes

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