Director Executive Staff

Adam Collins

**** *. ******** ***. #*, Chicago, IL 60614 608-***-**** (

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SUMMARY OF EXPERIENCE:

A record of creating and implementing communications strategies to

drive messages, shape issues and cast public images. Managing

rapidly developing issues in high pressure, fast paced situations.

Years of on the record and on camera media relations experience.

Developing web and social media content. Writing and editing

speeches, press releases, and TV and radio ads. Building coalitions

of businesses and interest groups. Shaping public opinion through:

( Strategic planning ( Message development

( Media relations

( Issues management ( Paid media campaigns

( Coalition development

HIGHLIGHTS OF EXPERIENCE:

Office of Governor Jim Doyle, Madison, WI

Press Secretary

2009-2011

Strategic Planning/Message Development: Worked directly with the

Governor and other executive staff to set strategies and develop

major policies. Created messaging and long-range communication

strategies for the Governor, Cabinet Secretaries and all 14 state

agencies. Edited and wrote major policy speeches for the Governor,

including the 2010 State of the State Address.

Media Relations: Served as lead spokesman for the Governor and the

Administration, worked on the record with all state media, the New

York Times, Wall Street Journal, Washington Post, TIME, Good Morning

America, Today Show, Early Show, MSNBC, CNN and others. Provided

regular briefings to the Governor and counseled on media strategies.

Managed social media presence.

Issue Management/Coalition Development: Developed specific plans to

move issues from a rollout, through the legislature, to a successful

policy. Examples include the new $100 million Green to Gold

revolving loan program to reduce energy costs for manufacturers,

helping them better compete. Managed communications for coalitions

of major corporations, small businesses, unions, interest groups,

and federal agencies.

Wisconsin Department of Natural Resources, Madison, WI

Spokesperson/Social Media Development Director

2008-2009; 2011-Present

Media Relations: Serve as spokesperson. Work with the media and

organizations to recast long standing public feelings about the

agency. Write and edit press releases and speeches, and manage web

content. Develop and run executive and staff level media training

sessions.

Social Media Development: Build campaigns using a variety of social

media sites to promote the agency, increase license sales, and

better communicate with customers. Analyze the benefits and

drawbacks of specific social media sites for the agency's business

interests. Provide social media training to communications staff.

Strategic Counsel: Provided counsel to the Cabinet Secretary and set

agency policy during the Doyle Administration. Advised agency

leadership on contentious internal and external issues, including

staff cuts. Oversaw activities of 10 person staff, built

communications structure and managed all communications.

The Shop Consulting, Madison, WI

Senior Communications Consultant

2007-2008

Client Relations: Managed a broad range of the agency's major client

accounts, including businesses, industry associations, and advocacy

campaigns. Provided strategic counsel, media relations, crisis

communications and new media services, among others. Developed and

pitched customized client proposals.

Strategic Planning: Created and implemented internal and external

communications plans and developed new brands for clients. Examples

include a complete overhaul of the public image and new name for the

Wisconsin Association for Justice, the largest voluntary statewide

bar association in Wisconsin.

Paid Media Campaigns: Created innovative radio, TV and direct mail

campaigns for clients - planned, negotiated and placed media buys.

Assembled public opinion polls and provided analysis.

Kathleen Falk for Attorney General, Madison, WI

Communications Director

2006

Created and implemented campaign communications plan. Developed and

managed social media presence.

Successfully developed strong messages that helped defeat the

incumbent Attorney General.

Served as sole campaign spokesperson, conducting numerous live TV

and radio interviews.

Managed agency work on TV, radio, direct mail and phone campaigns.

Drafted scripts, assisted with shoots.

Office of Lieutenant Governor Barbara Lawton, Madison, WI

Communications Director

2005-2006

Served as sole spokesperson, developed communications plan and

organized major media events statewide.

Wrote speeches, statements, press releases, advisories, and briefing

memos.

Managed a major web redevelopment project and created web content.

Daniel Mongiardo for United States Senate, Frankfort, KY

Press Secretary/Traveling Communications Director

2004

Served as spokesperson, planned statewide tours, media events,

interviews and created written materials.

Organized and conducted daily candidate news and issue briefings.

Supervised four staff members, tracking of candidates and opposition

research.

Kentucky Democratic Party, Frankfort, KY

Deputy Press Secretary/Research Director

2003

Drafted press releases, op-ed pieces, statements, speeches and

pitched stories; supervised three staff members.

Deputy Research Director/Head Tracker

2002

Served as lead in opposition research and tracking of candidates in

nationally targeted Congressional race.

Aided in research for issue papers and TV ads; assisted in debate

preparation.

Chris Gorman for Attorney General of Kentucky, Louisville, KY

Press Secretary

2002-2003

Served as sole spokesperson, organized press conferences, pitched

stories and created media and voter materials.

EDUCATION:

University of Louisville, Louisville KY

2005

Bachelor of Arts Degree in Political Science

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