JEFFREY P. HAUSMAN
**** ********** ***** 727-***-****
Tarpon Springs, Florida 34688 ********@********.**.***
SENIOR SALES/MARKETING / MANAGEMENT EXECUTIVE
Results oriented senior level marketing and sales executive with exemplary
leadership, communications and relationship management skills. Possesses a
resourceful problem solving acumen and a strategically driven leadership
point of view. Designed and executed strategies in a wide variety of
disciplines including business to business, consumer package goods and
franchising. Ability to execute at grass roots level. Developed business in
Club, Mass, Drug, C-Store and Grocery classes of trade. Extensive
experience in the areas of:
Strategic Planning Consumer Product Marketing
Contract Negotiations Budget Planning /
Forecasting
Sales Management New Business Development
Direct Marketing Promotions and Advertising
PROFESSIONAL EXPERIENCE
GSP MARKETING TECHNOLOGIES, Clearwater, FL 2010 - Present
Vice President, Sales and Client Relations
Responsible for driving Software and POP sales revenue through a National
Sales Team consisting of six Regional Managers and 24 Account Executives.
Clients include: Circle K Stores, Kroger, The Pantry and Racetrac.
. Reengineered the Sales Leadership Team
. Implemented Sales Processes for Customer Retention and New Business
Development
. Expanded the Business Development Process into new verticals.
. Helped secure a $6 million RFP from a major national retailer
COX TARGET MEDIA, Largo, FL 2005 - 2009
Group Vice President, National Retail Sales
Led a team of eight National Account Executives for the producer of Valpak
network products
. Developed over $6M in new revenue in my first year
. Designed and executed a strategic sales plan targeting a wide spectrum of
National Advertisers
. Restructured and expanded the National Sales Team I inherited and met my
sales goals within 12 months.
. Implemented a coaching process that resulted in quota achievement three
straight years
. Secured major new accounts including OSI, (Owners of Outback Steakhouse),
Red Robin, P&G, Kraft, Vonage Holdings and Dell
HOWE PROMOTIONS, Pasadena, CA 1994 - 2005
Vice President, Chief Marketing Officer
Direct the marketing, sales and client relations efforts for the leader in
innovative co-marketing retail promotions
. Tripled revenue in two years
. Led a team that developed and executed over $500M in business with major
CPG companies and retailers such as SAM'S Club, Kmart, Walgreens, Wegmans
and the US Military Resale System.
. Direct reports include the National Sales Manager, five Account
Supervisors and the Director of Creative Services
. Personally responsible for securing five new retail clients
. Developed new business relationships with major packaged goods companies
including Proctor & Gamble, Johnson & Johnson, Glaxo-SKB
. Developed grass roots programs at SAM'S Club that not only grew their
membership, but also doubled the average spend of participating members.
I also pioneered SAM'S Club's first email campaign that drove members and
prospective members to the SAM'S Club website.
. Member of the Board of Directors
COLOR CORPORATION OF AMERICA, Tampa, FL 1989 - 1994
Vice President, Sales and Marketing
Led the sales and marketing departments for this commercial photo lab
. Direct reports included the Director of Customer Service, Marketing
Manager and 25 Sales Representatives
. Delivered a $ 5M increase in sales and returned organization to
profitability for the first time in three years by restructuring the
Sales and Marketing efforts
. Built from ground level the company's first national sales organization
comprising 25 representatives and returned the company to profitability.
. Secured over a dozen new clients including McDonalds, Burger King, Taco
Bell, Long John Silvers as well as major sporting venues
EDUCATION
Bachelor of Arts, Political Science University of Pittsburgh, Pittsburgh,
PA
Graduate School - International Relations, New York University, New York,
NY
Young Executives Institute, University of North Carolina, Chapel Hill, NC
COMMUNITY OUTREACH
Member Board of Directors, West
Florida Premier Youth Soccer Association